With the hot sales of ice piers and snow melting, the Beijing Winter Olympic Organizing Committee also launched a special edition of ice piers for the New Year, which was officially launched for pre-sale on February 9. What does the Spring Festival Special Edition Ice Pier look like? The reporter visited the licensed commodity manufacturer of the Winter Olympics in Beijing.
Zhang Xiaotong, the designer of the special edition ice pier in the New Year, showed reporters the design manuscript of the special edition ice pier. The Spring Festival Special Edition Ice Pier is dressed in tiger head shoes and wears a tiger head hat, like a fat doll. At present, the pre-sale sales of the official Olympic flagship store have exceeded 30,000 pieces.
Zhang Xiaotong, chartered commodity designer of the Beijing Winter Olympics: At that time, I thought that the Winter Olympics coincided with The Spring Festival in China, and Dundun also wore traditional Chinese clothing in a very appropriate way. If it weren't for the explosion of the pier, perhaps this special edition would not have had a chance to go public, so it was also a surprise for us to be able to launch it.
There will be 29 licensed producers and 58 licensed retailers for the 2022 Beijing Winter Olympics. At present, the hot winter Olympic licensed goods on the market, including ice piers and snow melting plush toys, styling handmade, ornamental buckles, crystal balls, as well as ice pier blind boxes, badges, precious metals and other seven series of products, many of which come from the Beijing Winter Olympics licensed manufacturer. The person in charge told reporters that with the opening of the Beijing Winter Olympics, ice piers and snow rongrong quickly became popular on the network, and the sales of various cultural and creative products related to the Beijing Winter Olympics showed explosive growth.
Sun Zhen, head of the chartered manufacturer of the Beijing Winter Olympics: We actually stocked hundreds of millions of dollars before the Spring Festival, including dozens of precious metals, badges, keychains, plush, handmade and other products, but the sudden outbreak of the market, we did not expect that supply was in short supply. After selling the sales of the first 2 years in 5 days, you can sell as much as you can according to the current heat.
Sun Zhen told reporters that in order to step up production and ensure supply, they contacted the factory on the seventh day of the new year and used a bus to pick up the workers. At present, 10 factories have fully resumed work, and more than 1 million products in hundreds of categories on the production line are about to be put on the market.
Sun Zhen, head of the Beijing Winter Olympics concession manufacturer: After the production line runs smoothly, the output of plush ice piers will be released to more than 20,000 per day, and the two types of ice piers will gradually put hundreds of thousands of copies on the market.
In addition, a new batch of 2,000 Beijing Winter Olympic mascot ice piers arrived in Beijing today in the snow. The licensed commodities of the Beijing Winter Olympic Games are selling well in an all-round way, and there is a situation of "one pier is difficult to find". The Beijing Winter Olympics Organizing Committee said that it has mobilized licensed production enterprises to resume production as soon as possible.
In a week from February 12, 35,000 plush ice pier toys will be sent to Beijing from southern manufacturers to the market, and it is expected that 100,000 will be up to 100,000 before the opening of the Winter Paralympic Games. In addition, the new spring ice pier plush toys, is expected to put 180,000 into the market before the opening of the Winter Paralympic Games.
From February 14, the online official flagship store will begin to pay in advance for the registered pre-sale of ice pier plush toys. Franchised retail stores began to start physical sales one after another.