"The child who sleeps late has a play to watch", this sentence is indeed correct, as a heavy two-dimensional house, Xiao Lei's late-night chase is already a habit of thunder, but the first two days there was a good play, hard to let Xiao Lei also not chase, the whole process of eating melon to see a happy Hehe (pure passers-by to see a happy he, fans mo blame Ha), borrowing one of the protagonists of the event "Pineapple Saidong." The "golden sentence": "Isn't this better than anime?" ”
If you are as heavy as Xiao Lei, you may also have heard about this big drama, the protagonist is one of the most popular top ten female anchors in the B station listed on the annual anchor list of the top list of data, and the tenth "Azi has been very cute since childhood", if you have not heard of this virtual anchor, it does not matter, the next bite to watch the play is good.
The love-hate relationship between virtual anchors and fans
In this drama, there are three protagonists, namely the top ten virtual anchors of the B station "Azi has been very cute since childhood", the fan group of the virtual anchor "Child Zi" and the famous two-dimensional anchor of Douyu "Pineapple Saidong". ”。 Originally it was only a small contradiction between fans and anchors, but with the fermentation of things, it has now become another big melon in the virtual anchor circle, and it has also made Xiao Lei think again, how to deal with the relationship between fans and virtual anchors? How should fans view virtual anchors?
Let Xiao Lei first for the unknown readers, briefly talk about the ins and outs of this melon.
PS: The following is mainly from the summary of relevant discussion posts and relevant videos of Station B on each platform.
As we all know, in recent years, B station in the field of two-dimensional anchors is very generous, throwing money that is called a Liso, and even spending 50 million yuan to sign a sister "Feng Timo" to the name. In addition to Feng Timo, Station B is also trying to tap the two-dimensional anchors of other live broadcast platforms, and some anchors have also taken the initiative to enter Station B to seek greater development opportunities.
In the field of virtual anchors, B station is the only live broadcast platform in China that really has significant achievements, not only gave birth to the famous virtual anchor girl group A-SOUL, but also picked up a number of national V, to be honest, seeing the rise of national V in the B station, the two-dimensional anchors of other platforms said that it is definitely false not to envy. As a result, we can see that many two-dimensional anchors who were originally mixed in other live broadcast platforms have turned to Station B to seek better development.
Among them, "Azi has been very cute since childhood" (hereinafter referred to as Azi) as one of the top ten female anchors, the popularity of the B station naturally does not need to be questioned, and one of the protagonists of the event is "Pineapple Saidong." ", a month ago began to intentionally enter the B station live broadcast, and began to frequently interact with some two-dimensional anchors, of which the most frequent interaction of a female anchor is "Azi", the relationship between the two in reality is also rapidly heated up from strangers to the stage of friends.
As "Azi" became more and more frequently mentioned in the live broadcast, "Pineapple Saidong." Some fans began to express dissatisfaction with it, saying that they did not want to hear the names of other anchors frequently in the live broadcast room, and they were also an anchor with a "bad reputation".
Speaking of this, Xiao Lei felt that it was still necessary to give everyone a popular science "pineapple Saidong." This anchor, as one of the famous two-dimensional anchors of Douyu, is known for her good singing skills and funny level, and is good at interacting with other highly popular anchors, and she can be seen in the live broadcast room of many big anchors, and eventually gradually grows into the top big anchors in the two-dimensional category of Douyu.
So, in the "Pineapple Saidong." After frequent interactions with "Azi", some fans of the latter believe that "Pineapple Saidong." "Just to use the popularity of the top ten female anchors to gain benefits, it is using "Azi" to denounce in Tieba and forums. As the fans' disgust increased, "Azi" responded to this in the follow-up anchor, saying that he did not want fans to restrict his real friends, and hoped that fans could stop abusing their friends.
Specific dialogue Xiao Lei is not too much to repeat, interested readers can search for relevant videos on the B station, and then naturally caused strong dissatisfaction among fans, fans think that they are for "Azi" not to suffer losses to speak and advise, the result in the eyes of idols has become "fans restrict anchor dating", so that fans have a feeling of "good intentions as donkey liver lungs".
Subsequently, some radical fans raised the incident to the point where the anchor was cutting off with the fans who supported her for the sake of real friends, and as the incident worsened, "Pineapple Saidong." I seem to be unable to sit still, enter the live broadcast room and directly tip 10,000 yuan to let "Azi" not mention herself in the live broadcast again, so as not to hurt the feelings between her and fans.
Seeing this, it seems that things should be over, but in the subsequent live broadcast, "Pineapple Saidong." "Again tip 100 yuan, hoping to let "Azi" delete the previous tip announcement, on the grounds that it is worried about causing greater rhythm and misunderstanding. This move further stimulated the reaction of "Azi", making "Azi" think that fans are storming their real friends online, and then become more and more emotional, and then say "you (referring to fans) just think of me as an electronic player" in the live broadcast.
With the fermentation of the incident, the contradiction between "Azi" and fans has also intensified, on the other hand, "Pineapple Saidong." It is to issue an apology statement, and private messages with the fans of "Azi" Lianmai, bluntly saying that if you really like her, please stop, don't take the rhythm and provoke dissension, this word directly let the fan break the defense.
Subsequently, the fan lianmai "Azi", asked "Azi" for his views and explained his original intentions, and hoped to let "Azi" recognize "Pineapple Saidong". "The true face, but it backfired. Followed by "Pineapple Saidong." "Deleting the apology statement and fighting back in the news and weibo, to this point, the whole thing has completely entered a state of chaos.
To put it simply, fans do not want "Azi" to interact with an anchor with a "black history" and think that the anchor is using her, but "Azi" is taken care of by the anchor in reality, so in order to maintain friends and fans quarrel, and think that fans are restricting their actual dating and denigrating their friends. Another protagonist, "Pineapple Saidong." The general view of netizens is that she has been adding fuel to the fire, repeatedly jumping out when the incident is about to subside to further stimulate contradictions.
A group of fans who want to maintain their idols but are misunderstood by their idols; a virtual idol who thinks that fans have kidnapped their real lives and feels wronged; a foreign two-dimensional anchor with a "black history", who jointly dominates the annual drama of the VTB live broadcast area of the B station, and has a growing trend.
Looking at the whole incident, Xiao Lei is not easy to say which party is wrong with which party, but after watching the relevant video, Xiao Lei's first impression is: "The emotional intelligence of 'Azi' is really a bit low", and the anchor does not seem to be able to manage his emotions very well. Although it ended in an apology, from the result, it has lost a considerable part of the support of fans.
Without considering the level of the virtual anchor itself and the capital power behind it, Xiao Lei is actually curious about one thing: why is no one in the management company behind the virtual anchor standing up so that the anchor does not further stimulate the contradiction between her and the fans? As a popular anchor of B station, she does not seem to even have a public relations or management? This makes Xiao Lei really not, emotional star idols can still be free-range management? Are you really not afraid of evil coming out of your mouth?
The VTB circle needs more professional personnel
VTB circle accidents are not once or twice, 2022 only two months, there are at least three well-known virtual anchors because of various remarks, real experiences and caused fans dissatisfaction and quarrels, each time will cause a lot of melon eating masses to watch.
At the same time, Xiao Lei is also curious about the fragmentation of the VTB fan base, in the eyes of some fans, the middle person (virtual idol actor) must perfectly match the virtual idol's personality, otherwise it is a deception and betrayal of fans. This group of fans is often the most loyal, and at the same time very keen to dig the real persona of the virtual anchor, and enjoy it, once it is found that the real person of the anchor does not meet the expectations, it will begin to attack it in groups.
The other part of the fans, no matter what the real persona of the virtual idol is, unconditionally supports the virtual idol and fights with another group of fans, which is what we often call "brain dead fans". With the start of the war between the two groups of fans, some small rhythms will often evolve into big melons, and even directly affect the live broadcast of virtual idols.
In the terms of the second dimension, it is described as: the devil fights the brain residue powder, the result is often the devil people running away and looking for the next virtual idol, the rest is passers-by fans and "brain residue fans", this process is also jokingly called "purification" by netizens. As for the anchor's "brain residue powder" content is too high, it is further called "crystallization", and it has to be said that these chemical terms are appropriate to use here.
In the eyes of some fans, the virtual anchor is picked up by these viewers, and it is real money and silver, so everything of the anchor must conform to their ideas and preferences, and the anchor is not allowed to have behavior that does not meet their preferences. In the view of the anchor, in addition to being a virtual idol, he is also an independent individual, and obviously does not want his real life to be controlled by fans, so the contradiction appears.
Looking at what has happened to virtual anchors in the past few years, Xiao Lei believes that the main reason is the extremely low entry threshold of virtual anchors and the irrationality of the fan base itself, as well as the incitement of some "happy people".
The former allows anyone to enter, and a person without professional training will often say or make some inappropriate words and behaviors in the face of the complex and changeable public opinion environment of the Network. The latter is because of some of the practices of the fan group, which often make things develop in an irreparable direction (even if Xiao Lei is an old two-dimensional, he often cannot understand some of the practices of this group).
On the other hand, as an emerging market that only appeared a few years ago, even the virtual anchor team pushed out by capital often leads to some farces due to the lack of experience of the employees of the company behind it. For example, the protagonist of this farce, "Azi has been very cute since childhood", and another popular virtual anchor under the same company as her, "Seven Seas Nana7mi", was also on the fan because of some remarks and actions some time ago, contributing to the major post bar and forum for half a month.
The repeated accidents of virtual anchors directly illustrate the low entry threshold of the virtual anchor market operation team today, in the traditional entertainment industry, similar events occur twice in a company in a short period of time, which is enough to become the laughing stock of the industry. However, in the virtual anchor circle, in addition to some netizens complaining about the company's lack of management, it seems that more netizens are still focusing their firepower on virtual anchors.
In contrast, A-Soul, created by companies such as Lehua and ByteDance, is significantly more mature in terms of the script of the virtual anchor and the public relations after the rhythm. Of course, some netizens bluntly said that they like this "pure natural" feeling, and do not want the company to make too much management of the words and deeds and actions of the virtual anchor, otherwise it will lose its fun.
On the other hand, the training of virtual anchors will also be the things that the future virtual anchor operation team needs to focus on, not only in the direction of talent, but also in terms of speech, emotional management, etc., to give sufficient support, so as to prevent the hard-cultivated popular anchors, because some small things eventually "graduate" (in the VTB circle refers to the meaning of retirement) or "rebirth" (refers to changing a role to start over).
However, it is precisely because of the low-cost entry of the VTB circle that these operating companies are not willing to finely manage their parliamentarians, anyway, as long as there is an accident, the cold treatment will pass, if you can't go, then graduate + reincarnate, directly change a role to continue live broadcasting.
However, this practice is obviously not long-lasting, as the wind of the meta-universe blows more and more fiercely, after large companies have laid out the virtual idol field, small workshops, small studio-type teams, must go to a more professional road to be able to obtain better feedback and harvest in the market. To put it bluntly, in a word: stop stocking your virtual anchors, Xiao Lei, I am about to eat.