Many people like to talk about Tencent's acquisition of investment with Ali, thinking that Tencent is powerful, Ali is not good, the companies that Tencent invests in and acquire are getting stronger and stronger, and many of Ali's acquisition and investment are not working, and some have changed from the boss to the second and third or even not into the flow.
In essence, the purpose of these two investment acquisitions is different, all of Tencent's investment acquisitions are only to make money, traffic realization, so Tencent investment or acquisition of the company will soon be listed, so as to cash out to make money, because Tencent social traffic is a lot, need to be realized.
But Ali is just the opposite, do e-commerce it especially needs traffic, they have to buy without traffic, so the acquisition of some Internet companies with traffic, with their traffic to raise Ali e-commerce business, and can not give them too much money to develop new users, plus the product is not as good as before, the user gradually lost. If they are not acquired by Ali, they continue to pull investment and development, according to their original plan of development, may be better, and even they may enter the e-commerce business, to do some of the business ali is currently doing, but acquired by Ali, many businesses can not be done, and there is not enough funds to develop, users will slowly become less and less, the market share is getting lower and lower.
E-commerce is very much to eat traffic, refer to Pinduoduo, almost the whole network is advertising, and it is long-term continuous, the e-commerce platform needs constant new users, so it needs advertising, pull a large number of new people in, the cost of the e-commerce platform is very high, and the cost of a user is more than 100 yuan.
![Painkiller pills conceal the addition, and it is the same as the old three! Taught by a teacher?[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)