In 2021, China's smartphone market has undergone a major reshuffle, the top five mobile phone manufacturers are vivo, OPPO, Xiaomi, Apple and glory, Huawei has been reduced to others, and the pattern of domestic brands occupying four seats is still to preserve the dignity of domestic brands. However, with the best-selling iPhone 13 series, Apple achieved excellent results in the domestic market in the fourth quarter of 2021, becoming the largest mobile phone manufacturer in China, with a staggering share of 23%, that is to say, it is not possible to relax its vigilance against Apple for the time being, especially in the high-end market.
Based on the current market situation, the domestic mobile phone market in 2022 is still full of highlights, and the current Jingdong mobile phone sales list in January has also been released, and this list can also reveal some key information.
After reading the Jingdong mobile phone sales list in January 2021, the author's first feeling is that Apple is still out of the limelight. In the top ten of the sales list, Apple has four models on the list, the total sales volume reached 1.874 million units, apple occupies 6 seats in the top 20, and the total sales of all models exceeded 2 million units. It should be noted that most of the models on Apple's list are priced at more than 5,000, and the sales of more than two million will be what the sales will be, I think this should be unmatched by many domestic manufacturers.
Specifically, Apple's best-selling model is still the iPhone 13, which is also the hottest model sold on the JD platform in January, and the iPhone 13 sold 1.2349 million units on the JD platform in January. In the past January, many domestic manufacturers have launched new machines, including a number of snapdragon 8 new flagships, but the iPhone 13 still withstood the pressure and once again achieved the super goal of breaking through one million sales in a single month.
In addition to the iPhone 13, Apple's other models on the list are the iPhone 13 Pro Max ~ 277,000 units, iPhone 12 ~ 206,600 units, iPhone 13 Pro ~ 155,500 units, iPhone 12 mini ~ 76,800 units, iPhone 13 mini ~ 62,800 units. The iPhone13 as Apple's latest flagship model has such a high sales can be understood, like the iPhone 12 such an old model also has more than 200,000 sales is really powerful, and this also shows that Apple's domestic high-end market is really invincible.
Apple can have today's results, on the one hand, thanks to the iPhone's low-price strategy, on the other hand, Huawei's fall has created conditions for it. In 2022, many domestic manufacturers have shouted out the slogan of benchmarking Apple, the most obvious performance is undoubtedly Xiaomi, Lei Jun has publicly stated that it will fully benchmark Apple to increase the high-end market, and mobile phone sales will be the first in the world within three years!
At present, Xiaomi's impact on the high-end market is becoming more and more aggressive, take the Xiaomi 12 series, Xiaomi 12 Pro last month in the Jingdong platform 5000-5999 yuan mobile phone hot list ranked third, which is the only High-end flagship in the Android camp squeezed into the price segment, and the first month of shipments of the model also surpassed the snapdragon 8 flagship of the same grade. So does this mean that Xiaomi has established a foothold in the high-end market and can compete with Apple? I don't think so.
In the January Jingdong sales ranking, Xiaomi played the role of online overlord, occupying 6 seats in the top ten, and occupying 10 models in the top 20, in terms of the number of models on the list, Xiaomi even surpassed Apple, but if you look closely, you will find that most of these models on the list are low-end models.
Take the List of Xiaomi brand's best-selling Redmi K40, with sales of 509,800 units, the price of the phone is currently around 2,300 yuan, compared with the first place iPhone 13, the price is more than 4,000 yuan lower. And like the Redmi K40 game version, Redmi 9A, Redmi Note 11 Pro, Redmi Note 9 Pro-178,300 units, Xiaomi 10S, Redmi Note 11, Xiaomi 11 Pro, Redmi Note 11, Redmi Note 10 Pro are the main cost-effective models, which means that Xiaomi is still relying on low-end mobile phones to support sales, and consumers who start Xiaomi's high-end flagship are still a minority.
Of course, in addition to Xiaomi, Glory also shouted out to fully benchmark Apple, learn from Apple, OPPO also said that high-end only Huawei Apple, the future three points of the world will have OPPO, vivo is relatively low-key, but also continues to promote to the high-end market, launched a flagship model of 6000 yuan gear. However, the slogan belongs to the slogan, for now, Apple once again uses sales data to show that it is the big brother of China's high-end mobile phone market, and the high-end road of domestic manufacturers is still a long way to go!