Editor-in-Chief | Zhong Kun
Author | Huang Tuo
Edit | Chen Shuhao
Reports from car hoist circles
The biggest highlight of last year's car market was BYD's DM-i super hybrid technology. Judging from the feedback from the market, the models equipped with DM-i technology, the last one is a fire, and even in many terminal markets, there is a phenomenon that it is difficult to find a car.
Behind the popularity of BYD's DM-i model is that DM-i is an irreplaceable technology. On the one hand, it breaks the blockade of Japanese brands in the field of hybrid with the ultra-low fuel consumption of the feed state; on the other hand, it uses many advantages that other hybrid systems cannot have, providing users with more scenario-based needs.
After the launch of a number of models, BYD DM-i finally reached out to the new MPV field and launched the Song MAX DM-i. At present, the car has officially opened pre-sale, and the pre-sale price range of 5 configuration models is 146,800-173,800 yuan.
From cars to SUVs to MPVs, Song MAX DM-i can be said to have completed the product layout of BYD DM-i. However, the outside world is more concerned about whether Song MAX DM-i can spread the heat of DM-i to the MPV market?
MPV meets DM-i
How fragrant can the Song MAX DM-i be?
The MPV market has always been the world of fuel vehicles, and this segment of the market is rarely able to make breakthroughs in technology.
After the launch of BYD's DM-i super hybrid system last year, it not only helped BYD's sales to soar, but also enabled domestic hybrid technology to break the wrist with Japanese brands.
And when BYD DM-i technology is placed on Song MAX, which has been in the market for many years, has a large number of users and a good reputation of the home MPV, can the popularity of DM-i technology spread to the MPV field?
In fact, BYD Song MAX DM-i has many advantages over other fuel MPV, and these advantages are the most reflective of the demands of home users.
The first is the motivation. Because the MPV body is heavier than the sedan, it often does not bring stronger power. Especially in the case of full load, when overtaking at high speed, mud and water are often dragged, which increases the risk of overtaking.
The hybrid system of Song MAX DM-i consists of a 1.5L high-efficiency engine for Xiaoyun-plug hybrid, an EHS electromissive system and a DM-i super hybrid blade battery. Among them, the maximum power of the 1.5L engine is 81kW, and the maximum power of the permanent magnet synchronous motor is 145kW, which ensures its power performance and makes it have the strength to break 100 in 7.9 seconds.
The second is fuel consumption. Thanks to the high efficiency of the DM-i super hybrid system, the feeder fuel consumption of Song MAX DM-i is only 4.4L/100km, which not only solves the problem of high fuel consumption of traditional MPV, but also makes its maximum cruising range exceed 1000 km, truly achieving zero mileage anxiety.
In addition, in terms of driving experience, Song MAX DM-i has a better experience than traditional fuel MPV. The reason is that with the blessing of the DM-i hybrid system, the engine working pressure of the Song MAX DM-i is smaller, bringing less noise.
In addition, the system can also support pure electric driving, and the maximum pure electric endurance can exceed 100 kilometers in the case of full power, in exchange for better tranquility. At the same time, the pure electric mileage exceeds 50 kilometers, and song MAX DM-i can also be on the "green card", avoiding the cumbersome number of fuel MPV limits.
It can be seen that stronger power, lower fuel consumption, and quieter make song MAX DM-i well meet the needs of family cars. But what is even more powerful is that the VTOL discharge function that is standard in the Song MAX DM-i series and the "upgraded roof" design provided by the 6-seat board series further expand its advantages.
Although many PHEV models support the external discharge function of VTOL, they often only support a small amount of power. The maximum discharge power of the Song MAX DM-i can reach 3300W, which can power more consumers at the same time.
In the "upgrade roof" that will only appear on many RVs, the two 6-seater models of Song MAX DM-i have achieved standard equipment. Compared with the 7-seater normal version, the "upgraded roof" model has increased the body height by 190mm, making it 1880mm in height, in exchange for better cabin space.
It can be seen that with the support of DM-i super hybrid technology, Song MAX DM-i meets the diversified needs of users, takes into account power and fuel consumption, and expands the use scenarios.
宋MAX DM-i
Let the home MPV enter the era of parity
2021 can be regarded as the real outbreak year of the domestic MPV market. The reason is that in this year, many manufacturers have made efforts in the MPV market, so that the MPV market, which has been in a tepid state for a long time, has really caught fire.
Behind this trend, there is no doubt that fertility policy has played a key role. With the liberalization of the two-child and three-child policies, many car companies have insight into the potential of the MPV market, Toyota has made a domestic Xena, Kia has brought Kahua...
However, the high positioning of MPV has also put these joint venture home MPVs in an "embarrassing" situation. Jiahua landed more than 300,000 yuan, and Xena landed more than 400,000 yuan after the price increase, originally thought that they could play a role in boosting the home MPV market, but the high pricing was doomed to fail to popularize the home MPV.
It can be said that the joint venture MPV not only does not play a role in promoting the family MPV, but also makes ordinary families more out of reach. Looking at the domestic auto market, the price range of 100,000-200,000 yuan is the range that mainstream consumers can afford, whether it is a car, SUV or MPV.
With its excellent fuel economy and rich scene use, Song MAX DM-i has truly exerted the attributes of home MPV to the extreme, and truly benefited most multi-child families by meeting the price of mainstream consumers.
In this regard, the positioning of song MAX DM-i can be described as quite accurate. At the same time, this further highlights the advantages of Song MAX DM-i in terms of price. Of course, while opening up the era of parity for the home MPV market, Song MAX DM-i is bound to re-formulate industry pricing standards.
At present, the domestic household MPV market is showing a polarized development, on the one hand, it is a low-end model represented by Wuling Hongguang, and safety, performance and comfort cannot be well guaranteed. On the other side is the high-end model represented by Xena, which is comfortable, safe and secure, but the price is too high to enter the homes of ordinary people.
And the real 100,000-200,000 yuan range of home MPV is a handful, Song MAX DM-i with the mainstream price to bring a cross-level experience, has the ability to become a model that sets industry pricing standards.
Write at the end
"Technology is king", this is bydir Auto's "motto" all along.
At the moment when subsidies are declining and chip shortages are declining, BYD has rapidly recovered from the weakness of two years ago, and has won more than 730,000 passenger car sales in 2021, and has become the only traditional car company in China to realize the transition from fuel vehicles to comprehensive new energy.
Behind this, technological innovation is undoubtedly the key to BYD's breakthrough. At the moment when DM-i super hybrid technology continues to be hot, BYD DM-i has once again spread fireworks to the MPV market, supplemented by a value experience that far exceeds the price, laying a solid foundation for the future success of Song MAX DM-i.
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