IT House February 8 news, in January, "Minecraft" on Twitter warmed up PUMA x Minecraft event. In the warm-up video, the ocelot chases after the creeper and finally transforms into Puma's logo.
Today, PUMA's overseas official website officially launched the "Minecraft" co-branded clothing, priced at 25 US dollars (about 159 yuan).
As shown in the chart below, Minecraft and PUMA's co-branded clothing and shoes include adult and children's models and cost $25 to $100.
Since its release more than 10 years ago, Minecraft has become one of the most popular games of all time, known for its infinite terrain and boundless creativity, according to the PUMA website. The new PUMA x MINECRAFT co-branded model draws inspiration from the game's iconic images, drawing on color, bold geometric prints and ergonomic details for comfort.
IT House learned that Minecraft is a sandbox game developed by Microsoft's Mojang Studios, originally developed by Swedish game designer Marcus Persson, and later by its founded Mojang Studios. In September 2014, Microsoft announced a $2.5 billion acquisition of intellectual property rights in Mojang and the game.
As of May 2021, Minecraft has 238 million sales and 140 million monthly active users. At the end of last year, YouTube announced that the number of "Minecraft" related videos exceeded trillions of views.