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315 Investigation | hang sheep's head and sell dog meat? "German Puma Counter" sells "Tiger Puma Zhuang" brand shoes

315 Investigation | hang sheep's head and sell dog meat? "German Puma Counter" sells "Tiger Puma Zhuang" brand shoes

The shoe received by Mr. Wang is PUMH.

Buy a pair of "genuine Puma" shoes on the Internet, but after getting it, you find that it is a "Tiger Puma Zhuang" brand shoes? Recently, Mr. Wang of Hangzhou broke the news to the surging news (www.thepaper.cn) that he bought a pair of shoes with high similar styles, LOGO and Puma brand in the Taobao platform "German Puma PUMA Counter" store, and only found out after the arrival of the goods that it was not a Puma brand, but a "Tiger Puma Zhuang" brand shoes, he applied for a return refund for "counterfeit brand" reasons, which was rejected by the merchant, and the complaint was rejected by the Taobao platform.

In this regard, the customer service staff of the Taobao platform said that after investigation, the "Tiger Puma Zhuang" brand shoes sold by the merchant have business licenses, brand authorization letters, trademark registration certificates, product testing reports and other documents, and the store goods are also marked with "Tiger Puma Zhuang" on the title, the brand is consistent with the goods, for this situation, the platform can only determine that the brand is similar to the Puma brand, but can not be identified as selling fakes.

315 Investigation | hang sheep's head and sell dog meat? "German Puma Counter" sells "Tiger Puma Zhuang" brand shoes

The name of the shop is "Puma PUMA Counter in Germany"

"Puma" becomes "Tiger Puma Zhuang"?

Mr. Wang introduced to the surging news that during the 2021 Taobao platform "Double Twelve" promotion, he saw a pair of shoes on the platform that looked highly similar to the Puma brand, "I didn't know much about the Puma brand, when I saw that this store was called 'German Puma PUMA Counter', the LOGO and introduction of the shoes were also very similar to Puma, I took the coupon to buy a pair of shoes, the original price was 299 yuan, and the hand was 118 yuan."

After arriving, Mr. Wang found that something was wrong, "First of all, the taste of the shoes is very unpleasant and pungent, and secondly, the workmanship is also very rough, and the label on it is not PUMA, but PUMH." Mr. Wang went to the Taobao platform again to check, only to find that the shoes he bought in the "German Puma PUMA Counter" store were actually marked with "Tiger Puma Zhuang" brand shoes.

"Their store name and brand name are extremely confusing, and they can't see it without looking closely." Mr. Wang then selected the return refund on the platform, and checked "counterfeit brand" in the refund reason column, but the refund was rejected by the merchant, "They said that they wanted to change the refund reason to 'dislike or effect' before agreeing to my application, but I think this is a counterfeit brand, and the seller's behavior is not right."

Mr. Wang said that after not reaching an agreement with the merchant, he applied for the customer service of the Taobao platform three times to intervene in the solution, but the customer service determined that the store did not sell counterfeit goods on the grounds that the merchant provided the product test report, authorization letter, purchase invoice and other documents, and rejected Mr. Wang's appeal.

After checking the relevant documents provided by the other party, Mr. Wang found that the store's trademark registration certificate, brand authorization letter, purchase invoice, etc., are all "Tiger Puma Zhuang" brand, "Their store name is German Puma PUMA, but what they sell is 'Tiger Puma Zhuang', and the trademark PLUMH is also a high imitation of Puma, so is it not counterfeit and inferior?" Mr. Wang believes that merchants deliberately rely on information such as "trademark registration certificates" to exploit loopholes in the platform, and the platform does not judge by the actual situation, but determines non-counterfeit brands based on complete documents, which is also a connivance in the production and sale of counterfeits.

Subsequently, Mr. Wang complained to the Hangzhou Yuhang District Market Supervision and Administration Bureau, and the staff concluded the feedback that the three times the contact merchant refused to answer, and the (Taobao) platform said that the complaint rights protection maintained the original handling opinion and could not support the consumer's demands. Mr. Wang's complaint failed to mediate, and the staff suggested that he resolve it through legal channels. This made Mr. Wang very angry, "Why is it that a problem that can distinguish right from wrong with the naked eye is so difficult to solve?" ”

315 Investigation | hang sheep's head and sell dog meat? "German Puma Counter" sells "Tiger Puma Zhuang" brand shoes

Shop customer service said "guaranteed authenticity"

Taobao: The brand is consistent with the product, and it cannot be judged that the sale of fake goods is not determined

On March 6, the surging news reporter searched on the Taobao platform and found that the store involved in the "German Puma PUMA Counter" is already a "6-year-old store", and the shoes sold in the store are similar to the Puma brand, although the trade name is "Tiger Puma Zhuang official website flagship store genuine winter new high-top board shoes men's trend wild casual sports men's shoes", but in the label below the title, it is said that "Puma casual sports shoes" and "Puma couples daddy shoes" are difficult to distinguish the specific brand name without careful reading.

In the product details of the products purchased by Mr. Wang, there is no introduction or hint about the "Tiger Puma Zhuang" brand. The surging news reporter consulted the customer service of the store as a consumer, asked whether the shoes sold in the store were "genuine Puma", and the customer service said that "the authenticity is guaranteed, and the pro can buy it with confidence!" The reporter asked, "Are you an official authorized shop of Puma?" Customer service said that "our goods are in line with the relevant national standards, the production process is strictly supervised, there are inspections before shipment, to ensure the quality of goods, you can buy with confidence." Customer service has always prompted the actual brand of the product to be "Tiger Puma Zhuang".

The "Tiger Puma Zhuang" trademark registration certificate provided by the store

On the same day, the surging news reporter called the official customer service of the Taobao platform on this matter, the customer service staff said that after investigation, the commodity brand sold by the merchant was "Tiger Puma Zhuang", the merchant provided the brand's business license, brand authorization letter, trademark registration certificate, product testing report and other documents, the store goods in the title is also written "Tiger Puma Zhuang", the brand and the product are consistent, for this situation, the platform can only determine that the brand and Puma brand are similar, but can not be identified as selling fake goods.

"Although the name of the store is 'German Puma PUMA Counter', the name of the store is only a nickname, and it cannot be used to identify the sale of fake goods." Customer service personnel said that the platform can mediate with the merchant, try to handle the return refund for the consumer, and report the merchant's behavior record to the relevant supervisors for further judgment.

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