At present, the Winter Olympic Games are in full swing, such as many companies are also involved in various ways, with the help of public events such as the Winter Olympics to expand brand influence.
At present, the hottest athlete in the Winter Olympics is none other than Gu Ailing, and all the headlines are brushing the figure of Gu Ailing to win the championship. As the top stream, Gu Ailing currently has 20 endorsements, and it is worth noting that the Cadillac brand threw an olive branch to Gu Ailing last year and signed freestyle skier Gu Ailing as a spokesperson. When Gu Ailing turned 18 years old, Cadillac gave a XT6 as a gift, and since then, the Cadillac XT6 will become her "exclusive car".
I have to say that Cadillac really has a vision, Gu Ailing not only has beautiful and superb skiing skills, but also its fighting personality and dedicated spirit are very consistent with the Cadillac brand's main beautiful and good-looking design and the tone of the sports young driving experience.
Compared with the same level of SUVs, the Cadillac XT6 is extremely cost-effective. First of all, the appearance and configuration of the new car are excellent, and the front face continues the latest design of the family, which is extremely recognizable. The LED light groups on both sides of the new car make the car look imposing. The waistline on both sides is symmetrical and smooth, making the new car look imposing and sporty, with the large wheels on both sides, to enhance the luxurious momentum of the whole car.
Entering the interior, the interior of the new car is exquisitely materialized, and as soon as you sit down, you are wrapped in leather seats, unloading the fatigue of the day. The central control is equipped with a 33-inch large screen, which has both a sense of technology and a sense of luxury.
The Cadillac XT6 is powered by a 2.0T four-steam turbocharged LSY engine with a maximum power of 237 horsepower and a peak torque of 350 N·m. The new car is mated to a 9AT gearbox. In the daily driving process, the power is abundant, the maximum speed can reach 210km/h speed, when you want to accelerate overtaking on the high speed, the power feedback is timely, overtaking is easy, after all, the acceleration of 100 kilometers only takes 8.8 seconds.
Perhaps you will worry, as a large American SUV, cadillac XT6 fuel consumption will not be very high, it is understood that the comprehensive fuel consumption of the new car is only 7.6L / 100 km, this fuel consumption has really been well controlled.
Cadillac XT6 continues the comfort of the American car, the test drive process is very quiet, the whole car is very tight. In addition, the seats are also very comfortable, and when encountering mountain roads, the new car suspension can effectively filter the bumps and bring a comfortable driving experience.
Gu Ailing is not an isolated case of being welcomed by the brand side, in recent years, the stars of the entertainment industry have frequently overturned, and sports stars have gradually become the first choice for the brand side to choose the spokesperson. Its enterprising spirit is more in line with the brand image, can also convey the brand image, in the long run, can drive the influence of the brand. Now many brands are vying to invite Gu Ailing to endorse their own brands, but the endorsement fees and requirements will definitely increase accordingly.
Cadillac chose the potential athlete Gu Ailing with a long-term vision, and with the continuous attention of the public to the Winter Olympic Games, the attention to Gu Ailing continues to increase, and the Cadillac brand will continue to increase.