The happy Spring Festival holiday has ended, and the jianghu jun, who has not yet been immersed in hibernation, is awakened by the inspirational deeds of a Great Wall Motor. Everyone else is hibernating, but the Great Wall that makes a fortune is "winter is not idle".
Recently, Jianghujun received news that "Zotye Linyi Factory" has now been renamed as "Great Wall Motor Linyi Branch". Prior to this, the Great Wall had already incorporated Zotye's Hanteng and Hanlong production bases under its command.
Last year, Great Wall Motors won 1.28 million total sales for the whole year, an increase of 15.2% year-on-year; while Zotye Automobile, which is known as a "copycat", has basically silenced its remains and is undergoing bankruptcy and restructuring. One is the light of the thriving domestic products, and the other is the cottage king who has been eliminated by the market. Curiously, what is the intention of Great Wall Motors, which has successively annexed three Zotye plants?
Only to expand production capacity, the Great Wall is not suitable for taking over the market
Including the previously acquired Hanteng Phase II factory and Hanlong factory, Great Wall has completed the acquisition of three factories of Zotye. The low-cost acquisition of idle production capacity in various places has given Great Wall Motors a rare window for development.
For the acquisition of Zotye Linyi factory, Great Wall made the following response:
In November 2021, Great Wall Motor and Linyi Municipal Government officially signed a contract on the Linyi Vehicle and Parts Production Base Project. The signatories for this project are Great Wall Motors and Linyi Municipal Government, and no other third parties are involved.
Linyi vehicle and parts production base project, mainly including an annual output of 120,000 vehicle production bases, engine and parts production bases, etc., can drive more than ten supporting enterprises in the automobile industry to settle in, solve the employment of nearly 10,000 people, bring many benefits to the local government and regional economic construction, help activate idle production capacity, integrate and coordinate regional resources, and drive the development of regional related industries, thus bringing a positive impact on local economic development, boosting regional economic transformation and upgrading, and promoting the high-quality development of Shandong Linyi automobile industry.
In the future, Based on its own advantages, Great Wall Motors will fully integrate the upstream and downstream resources of the industrial chain, optimize the production and manufacturing links, promote resource recycling, promote the carbon emission reduction of factories, actively fulfill corporate social responsibility, promote the transformation of automobile manufacturing to intelligence, and contribute to society while improving employee skills training, improving employee income, and improving the employment environment.
Through continuous expansion, under the dual pressure of the spread of the epidemic and chip shortage in 2021, Great Wall Motors still achieved 1.28 million sales and a gratifying increase of 15.2% year-on-year.
The Great Wall's capacity expansion coincides with the demand of local governments to revitalize idle factories to create jobs. The Linyi plant will become Great Wall Motor's second production base in Shandong after the Rizhao plant. In general, Great Wall's acquisition of factories and production equipment is only for capacity expansion, and will not participate in the bankruptcy restructuring of Zotye.
What happened to Zotye in bankruptcy and restructuring?
In the past, Zotye also squeezed into the top ten sales of its own brands, and Zotye Automobile is also a car company with dual qualifications of "fuel and new energy passenger cars". To know that "car-making qualifications" is the first hurdle that any new force must pass. With these two points, despite the insults of "leather ruler" and "cottage king", Zotye is not worried that no one will take over.
Previously, Baoneng's takeover of Zotye Automobile has declared failure, but recently there is news that the new capital "Jiangsu Shenzhen Business" is expected to bring Zotye back to life. In 2022, Zotye Automobile, which has completed the restructuring, will gradually resume its automotive business.
Like most independent brands, Zotye also started through imitation. In the early years, he earned a lot of money with a good-looking leather bag. But however, the core technology has also exposed serious quality problems, customer complaints and lawsuits from foreign manufacturers continue, and it seems difficult to eliminate public anger in a short period of time.
In addition to the Linyi factory, Zotye also has a number of production bases in Jinhua, Zhejiang, Hangzhou, Changsha, Hunan and other places. Therefore, for some new car-making forces, the weak Zotye is still an insurmountable mountain.
To the surprise of Jianghujun, Zotye Automobile has more than 1500 patents in the field of new energy, including hydrogen energy. Therefore, the first shot after the rebirth of Zotye is likely to hit the new car-making forces that focus on new energy.