Want to ask what kind of car is the favorite of the Chinese people? Judging from the sales data, it is undoubtedly the Ashkenazi brand Volkswagen. Whether it is SAIC Volkswagen or FAW-Volkswagen, it is a presence that cannot be ignored in the automotive market, and these two car companies have also won the first and second place in the total sales of domestic car companies in 2021.
By 2022, Volkswagen has not stopped moving upwards. For example, SAIC Volkswagen's sales in the first month of the year increased by 51.69% year-on-year to 130,600 units, which is also the brand with the largest increase in SAIC. You know, previously affected by chips and the epidemic, SAIC Volkswagen's sales have declined, and now it is not easy to achieve a growth rate of more than 50%.
Looking at the development of SAIC Volkswagen in 2021, it is actually decent, after all, it has not launched too many new cars, mainly for several capable generals. For example, the Passat, which was revamped in the medium term, is steadily increasing sales. Although it has previously experienced the blow of the China Insurance Research Institute, the influence of passat and VW targets can not be underestimated, and the new starry sky version model has been added after the rebranding, which has also made the passat more youthful and sporty, thus also meeting the needs of more consumers.
As for the mid-term revamp of Tiguan L, in the past half a year is also relatively good performance, not only the appearance is younger, the interior has also added a suspension of the central control screen with a sense of technology, some solid configuration is still very attractive, coupled with a good preferential margin, which is also an important secret that it can always maintain hot sales.
Of course, it is also obvious that after the model is rebranded, its competitiveness and market performance will be stronger. For SAIC Volkswagen, in 2022, it will also focus on updating several models, including the new Lingdu L, New Weiran, New Langyi and New Tuang X.
The new Lingdu L is undoubtedly one of the key points of SAIC Volkswagen, as a replacement model, it is based on the MQB Evo platform, while the appearance and interior are new shapes, which is very different from the existing Volkswagen models on sale. In addition, the length of this car has increased by 169mm to 4784mm, and the wheelbase has increased by 75mm to 2731mm, which is on par with Sagittarius. Most importantly, the new Lingdu L also added a borderless door design, hundreds of thousands of cars can be equipped with this configuration, it can be said that the competitiveness of Lingdu L has been greatly enhanced.
As its highest-selling model, the mid-term redesign of Langyi is also very much looking forward to, after all, people are also a strong contender for the domestic car sales championship. Judging from the news received, the mid-term revamp of Langyi will also adopt two designs like the Passat, and the other is the same as the Starry Sky version of the Passat. It can be seen that saic and volkswagen are also constantly developing towards younger, and from the sales feedback of Passat, it seems that Langyi can also be expected to go to a higher level.
Write at the end
As the leader of domestic car companies, SAIC Volkswagen does have many hot models, but last year, due to many products entering a painful period and the impact of chip shortages, the overall sales volume declined. But the auto market has always been changeable, as long as you can get a good product, seize the opportunity to go forward, it is not impossible to turn over again. After coming up with a new product, do you think SAIC Volkswagen will usher in a rebound?
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