Starting from 2009, China's new energy vehicles have experienced important policies such as "ten cities and thousands of vehicles", "purchase tax reductions" and "promotion and application subsidies in 2016-2020", and china has rapidly set off a big wave of new energy vehicle development. However, with the fading tide and the continuous decline of subsidy policies, many brands that fail in endurance, performance and intelligent performance have been photographed on the "beach", and only a few mainstream brands have won the recognition of consumers with excellent product strength.
At the same time, with the increasing size of the new middle class group and the further improvement of consumer purchasing power, the market structure of new energy vehicles will accelerate the transformation from "dumbbell type" to "spindle type", and 300,000 high-end intelligent new energy vehicles will become the main models.
After experiencing the baptism of the market, this part of the rational and pragmatic, but also continue to explore the middle class, when buying a car, more tend to choose the real "0 anxiety intelligent electric" model.
However, in the current market, the pure electric model of the luxury new power brand, although it can bring consumers a more intelligent driving experience, but it has obvious mileage anxiety problems; the traditional BBA's "oil to electricity" new energy vehicle, although it can give consumers a good luxury feeling, but it has obvious shortcomings in the intelligent technology experience.
Therefore, in order to seize the 300,000-level high-end luxury new energy vehicle market, Wei Pai took the lead in arriving at the outlet, opened up a new track of "0 anxiety intelligent electric", and launched an independent luxury benchmark model that is expected to "change Wei Xiaoli into Wei Xiaoli": Mocha DHT-PHEV.
Only if the technology is hard, can we dare to be anxious
Whether it is Tesla or "Wei Xiaoli", it is still facing the problem of needing to be solved, mileage anxiety or high travel costs, and the reason why Mocha DHT-PHEV can easily solve the pain points of these users is because of the endorsement of Weipai intelligent DHT technology.
To put it simply, intelligent DHT is a set of "high integration, high efficiency, multi-mode drive" and other characteristics of the power system, under its blessing, Mocha DHT-PHEV can subvert the industry's 204km pure electric endurance, far beyond the ideal ONE and other pure electric endurance records, in the WLTC working conditions, Mocha DHT-PHEV comprehensive endurance of 1000 +km, while the ideal ONE is only 800 +km, so the Mocha DHT-PHEV basically covers all the scenarios of consumers' daily commuting.
For example, in Chengdu, most people commute around 40km on a daily basis. Then mocha DHT-PHEV for this part of the consumer, basically can do "a week to charge", really will be "short commute electricity, long-distance travel with oil" ideal landing into reality.
Of course, mocha DHT-PHEV also has the policy advantage of "unlimited line, unlimited license", compared to pure electric models, it saves mileage anxiety and queuing for charging troubles, and truly achieves 0 anxiety in the whole scene car, I believe this is also the mocha DHT-PHEV dares to share the 300,000 yuan new energy vehicle market.
From the technical point of view, the intelligent DHT system is composed of 1.5T high thermal efficiency engine + 130kW high-integrated DHT gearbox + 39.67kWh high-energy density battery pack + 135kW high-performance rear drive axle (four-wheel drive), through efficient energy management, support two power modes and pure electricity, series parallel, engine two-speed direct drive, energy recovery and other working modes, with full speed domain high energy efficiency, the best driving experience of the technical characteristics.
According to the actual test drive experience, in the initial stage, the Mocha DHT-PHEV will enter EV mode, at which time the battery will provide energy to drive the vehicle, which can not only provide a rapid sense of acceleration, but also have a good quietness.
Under urban cruising conditions, the power of the MOCHA DHT-PHEV is intelligently switched between EV mode and series mode, ensuring that the engine always works in the optimal economic zone. When experiencing sharp acceleration, the engine and drive motor are jointly fully output, providing the strongest power support.
When cruising in the suburbs, the Mocha DHT-PHEV will enter the engine power direct drive 1st gear mode, which is more fuel-efficient than the range extension, and the engine speed is directly driven or parallel driven by the gear set, obtaining maximum torque and improving the overall power acceleration performance.
At high speed cruising, Mocha DHT-PHEV will enter the engine economic direct drive 2-gear mode, the engine switches to a more economical speed ratio of the gear set direct drive, although the speed increases, but the engine speed is still in the economic zone, to ensure fuel efficiency, at the same time, but also effectively avoid the engine speed is too high noise.
It is worth mentioning that the two-stop engine direct drive structure of Mocha DHT-PHEV is actually very bright, it can not only effectively reduce the output pressure of the engine, but more importantly, compared with the single-gear mode, it can intervene in the direct drive earlier, so as to significantly improve the power performance of the vehicle while taking into account fuel economy.
This is also the key reason why the Mocha DHT-PHEV 0 Anxiety Performance Edition can not only break the hundred in 4.8s, comparable to the Model Y Weilai ES6, but also significantly lower than the ideal ONE in terms of energy consumption. It can be seen that Mocha DHT-PHEV is not an empty slogan for subverting the 300,000-level high-end luxury new energy vehicle market.
"Smart + luxury" = industry disruption
In the transformation of the new four modernizations of automobiles, only by taking the lead everywhere can we lead the trend of 300,000 intelligent luxury SUVs. Therefore, in addition to the 0 anxiety travel experience, Mocha DHT-PHEV also brings a comfortable experience that redefines the 300,000-level independent luxury benchmark through both technology and luxury.
Compared with traditional luxury electric models such as BMW iX3 and Audi e-tron, mocha DHT-PHEV is more in line with the current consumer expectations for a luxury smart car. The coffee intelligent system it is equipped with has achieved a technological and intelligent advancement in the three major technology sectors of intelligent driving, intelligent cockpit and intelligent service, the most convincing of which is the NOH intelligent pilot auxiliary driving system that BBA does not have.
In terms of hardware, NOH intelligent pilot assisted driving system has a perception configuration composed of "5 millimeter wave + 12 ultrasonic + 1 perception camera + 4 surround view cameras", from the configuration level, Mocha DHT-PHEV is not only the ceiling of the current 300,000 luxury fuel vehicles, even if it is compared with the "Wei Xiaoli" that focuses on intelligent experience, it does not prevail.
At the same time, the NOH Intelligent Pilot Assisted Driving System also deeply integrates HWA Expressway Assisted Driving, Vehicle Navigation and High-precision Maps to provide intelligent solutions for six high-speed scenarios of intelligent access ramps, intelligent lane change protection, intelligent avoidance sink entrance, distraction monitoring/fatigue monitoring, intelligent avoidance of large vehicles and intelligent identification of easy-to-mix fork intersections.
In fact, whether it is Tesla's FSD or Xiaopeng NGP, the success rate in handling the entry and exit ramp is not high, especially some forks that are easy to distinguish and chaotic, and the Mocha DHT-PHEV can change into the recommended lane 2km in advance when encountering the same scene, and mocha DHT-PHEV can change into the recommended lane 2km in advance through the same scene. It can be seen that the MOCHA DHT-PHEV equipped with NOH can provide users with a safer and more comfortable driving experience.
More importantly, in the list of smart car tests released by Autohome, Weipai Mocha ranked first with a score of 77.64 points, while "Wei Xiaoli", which was usually advertised as an intelligent technology experience, ranked behind it, realizing "Wei Xiaoli changing Wei Xiaoli" and refreshing the ceiling of the new energy field.
In addition, it is worth mentioning that unlike the traditional remote upgrade of the car and machine, the MOCHA DHT-PHEV can carry out global iteration through the vehicle FOTA method, that is to say, its intelligent system can "grow" and can maintain the best state at all times.
On February 8, Mocha DHT-PHEV underwent a FOTA upgrade, which had many highlights. First of all, in terms of intelligent interaction, Xiao Wei, who "knows you better", is online. It not only has a more Q cute IP image, but more importantly, its voice interaction function is more powerful. At the same time, in the smart cockpit part, the steering wheel driving mode switch has been added, and the touch screen experience has been optimized, whether it is a three-finger sliding screen or a five-finger pinch operation, the smoothness of the operation is better, so that the entire car control experience is more in line with consumers' usage habits.
Secondly, in terms of intelligent driving, the new comfort, standard, sports intelligent lane change mode, and custom braking timing, whether you are a radical or conservative, can meet your driving needs; optimize the high curvature of the cornering, the front car cut into the target selection timing and other functions, so that the NOH intelligent pilot assistance driving system is safer and more reliable. In addition, in the intelligent service part, the new car machine intelligent maintenance service, the owner can make a key appointment for maintenance, which can make the car service more convenient and worry-free.
Finally, in terms of application ecology, the upgrade also adds a new car intelligent mini program, which supports direct voice wake-up, and the car machine is bound to smart home, hotel packages, car shopping, Jingdong reading, etc., which can contract consumers' food, clothing, housing and transportation.
For cars, FOTA was once a new capability flaunted by new car-making forces, and now Mocha DHT-PHEV also has such strength. It can be seen that compared with other 300,000 luxury cars, mocha DHT-PHEV can indeed bring consumers a better intelligent experience.
At the same time, for a high-end new energy vehicle that directly hits the 300,000 price range, the creation of a sense of luxury is also particularly critical, and the first Wei Pai, who realized the brand upwards, certainly understands this truth. Compared with the traditional luxury brand of BBA, mocha DHT-PHEV is more comprehensive in luxury.
In addition to the diamond cutting process of crystal electronic barrier, NAPPA leather seat, exclusive fragrance system, inductive electric rear tailgate, HARMAN Infinity12 speakers and other luxurious configurations, in order to create a high-end driving texture, Mocha DHT-PHEV also adopts 7 NVH silent technology, from the body, shape, air tightness, acoustic package, chassis, power, active noise reduction aspects of optimization, to provide users with a comfortable driving experience. This completely subverts the consumer's inherent concept of 300,000 yuan luxury car.
In summary, as a flagship product of Wei brand, Mocha DHT-PHEV has realized that the value is greater than the price under the blessing of intelligent DHT and coffee intelligence, does not lose the new force of car manufacturing in intelligent experience, does not lose traditional luxury brands in luxury atmosphere creation, leads the 300,000-level new energy field, and leads the high-end intelligent new energy track.
summary
With the improvement of the purchasing power of domestic consumers, 300,000-level high-end intelligent new energy vehicles will have a broader market. More critically, according to the sales of new energy vehicles in 2021, the retail sales of PHEV models reached 545,000 units, an increase of 171.2% year-on-year, and the growth rate was much higher than that of pure electric vehicles. It can be seen that high-end new energy vehicles with intelligent luxury experiences and no endurance anxiety will become the next outlet in the new energy vehicle market.
The era needs a leader, but also needs a subversive, the emergence of Mocha DHT-PHEV is opportune, it not only surpassed "Wei Xiaoli" in terms of "endurance, performance, and intelligence", at the same time, in the luxury experience, it is on par with the traditional luxury brand BBA, becoming the breaker of the 300,000-level "0 anxiety intelligent electric" new track. There is no doubt that the launch of Mocha DHT-PHEV will not only allow users to enjoy a new travel experience that is more luxurious, smarter and more anxious, but also help Weipai to further stir the high-end new energy vehicle market and make it an independent luxury brand that "understands" users better.
Teacher Wen | Qin
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