Che Laodao: The public relations "robbery" war has begun

With the popularity of enterprise self-run media, many car companies have a considerable number of fans, coupled with the huge dealer network formed by the self-media matrix, the public relations department of the main engine factory has become a "news center", and the 4S store has become the terminal of the distribution channel. The resulting butterfly effect is that public relations companies without planning capabilities are gradually withdrawing from the automotive circle.

In Lanhe's view, due to the drastic changes in media communication, the demand of enterprises for the number of publications, activities, and participating media is declining, but more attention is paid to the communication effect and conversion rate. If today's public relations companies cannot provide valuable planning solutions for enterprises, lack public opinion monitoring capabilities, and do not have crisis handling capabilities, their survival will be in jeopardy.

Teacher Guan Xuejun pointed out that how to use the context of Generation Z to talk to them, establish emotional links, and how to use the new communication model to enhance corporate image and exposure are all competitions between public relations talents. Therefore, Teacher Guan predicts that this year will be a big year for public relations companies to "grab people".

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