In the current domestic market mainstream luxury brand models, BMW series is mainly for the younger generation of consumers, the overall appearance of the model adopts a family-style classic design, and the sense of sport and fashion show the fullest, but only BMW a series of models in the face of a huge compact car consumer group appears to be inadequate, so the current new generation of BMW 2 series officially debuted, the first appearance is the standard travel version of the model, using a new front face design, providing a penetrating central control screen interior, At the same time, a 2.0T turbo version of the model is provided, according to the previous price level, the entry-level 1.5T version of the model is still expected to fall to 145,000 to sell, so the new generation of BMW 2 Series, the price level and the overall positioning are basically on the same level as the BMW Series.
A new generation of BMW II series
The new generation of BMW II series adopts a new front face design, the classic angel eye headlights also highlight the shape of eagle eye headlights, while providing a larger size of the double kidney net, the overall visual impact and recognition is higher, but also highlights a stronger sense of sport and fashion, more in line with the aesthetics of young people.
At the same time, the new generation of BMW II series took the lead in bringing a penetrating central control screen interior, and most of BMW's models still use the old design language, so this through-channel BMW central control screen is very core competitive, very in line with the positioning of young coupe station wagons, but also in line with the needs of young people.
The new generation of BMW II Series, the overall core competitiveness and product force changes are more obvious, the new appearance and new interior, bringing a more sporty style, while the power also provides a more explosive 2.0T turbo version, the overall explosive power and driving pleasure is more intense, the entry of the 1.5T version of the model, the price level is still positioned at the 150,000 level, the comprehensive cost performance is very prominent.
Summary: The return of the new generation of BMW II Series, the overall competitiveness is very strong, and the new use of a high-tech interior style, in line with the young people's positioning of young people for young station wagons.