How many young people have been completely defended by the cottage ice piers? When it comes to the "net reds" who have recently been on the fire, the ice pier must be on the list. As one of the mascots of the Beijing Winter Olympics, the ice pier did not cause much repercussions when it was first launched, and it was not until a few days ago that it was "difficult to find a pier". Not only are franchise stores overcrowded, no one can resist the charm of the ice piers, but not everyone has them. Due to the purchase restriction, only a small number of people can have it. There is no way, everyone really loves the ice pier, "Since the purchase is limited, why don't we DIY one at home?" So a variety of "high imitation ice piers" came into being.
The heat of the overseas ice piers is also rising. On the short video platform TikTok, as of February 10, the number of videos on ice pier-related topics has exceeded 30 million. Thick, healthy and lively, the beautiful qualities displayed on the ice pier have aroused emotional resonance at home and abroad. #How much foreigners love ice piers ##北京头条 #
This time, the design of the ice pier has a thick and cute "touch" compared to the mascots who were cute in the past but had a sense of intimacy but the design was too "serious". In other words, the mascot jumped out of the "athlete" setting, no longer walking the bodybuilding style, but also with a kind of role-playing trace that everyone can participate in sports, with a stronger sense of substitution and easier for ordinary people to accept and love.
In the previous setting, the athlete's fitness temperament was still too strong, the mascot was more like an athlete, and the ice pier gave people the feeling that they were no longer the athletes on the field, but the cheerleaders who could do a good job and a participant in the national sports.
From this point of view, the consumer mentality of the frozen queue to grab the ice pier, and the results on the field, cannot be simply regarded as a follow-up. This time, the "ice pier" went out of the country, not only because it was cute and cute. As a mascot, it represents our open and friendly attitude and a beautiful vision of promoting harmony and unity in the world. Through the ice pier, I hope that more foreign friends can approach China, perceive the real China, and let misunderstandings and differences disappear into invisibility.
