Two days ago, Xiaomi held an important meeting in the Year of the Tiger, at which Lei Jun announced that Xiaomi officially benchmarked Apple and won the first place in the domestic mobile phone high-end market within 3 years. Many netizens have ridiculed Lei Jun in the idiot's dream, and even some people said that Apple can hang Xiaomi with its eyes closed.
Rationally, Xiaomi is indeed still a lot away from Apple, so why does Lei Jun dare to boast about Haikou so much? Let's talk about Lei Jun's word game and analyze Xiaomi's top dream.
What is to win the "domestic" high-end mobile phone market?
Xiaomi benchmarked Apple and won the first place in the domestic high-end market within 3 years. I believe that many people have preconceived notions after reading this sentence that Xiaomi means to beat Apple and become the first place in the domestic mobile phone high-end market. However, everyone ignores one point, that is, "domestic production".
Lei Jun said that he won the first place in the "domestic" high-end market share, rather than the first place in the "domestic" high-end market share, which is different. To put it simply, excluding Apple and other foreign brands, Xiaomi wants to become the first place in the high-end market among "domestic" brands. Nothing was wrong with it.
Does Xiaomi have a big chance of winning the "domestic" first place?
After Huawei gradually lost its sense of existence because of chip problems, the vacated high-end market cake undoubtedly made all domestic manufacturers salivate. But in the past two years, whether it is OV, millet or glory, it has not shown particularly obvious competitiveness, and the cake that Huawei has let out has basically been preyed upon by Apple, especially the iPhone 13 that did not increase the price last year, which directly made Apple ride in the domestic high-end market.
According to statistics, in 2021, Apple occupies the top spot with a share of nearly 75% of the domestic mobile phone market share, and Huawei still achieves 17.82% of the results under the problem of chips, followed by Xiaomi with a share of nearly 3%.
Although Xiaomi's share is very low, but at least in ov and glory, is in a far leading position, Huawei although the share is still quite a lot, but if you can not solve the chip problem, the share will only continue to decline. At the end of last year, Xiaomi launched the 12 series, plus the 12 Ultra to be released this year, which is expected to achieve good results and is expected to further seize the high-end market share. Therefore, xiaomi wants to win the top spot in domestic high-end, is there a big chance? Big, but the premise depends on Huawei's development in the next two years.
Xiaomi is not incapable of benchmarking Apple
At the launch of Xiaomi 12 at the end of last year, Lei Jun has already put forward the goal of benchmarking Apple and learning from Apple. As now, as soon as the news came out, it suffered from many netizens complaining, "Why does Xiaomi benchmark Apple", "Xiaomi is really incapable of measuring", "Xiaomi is hyping again".
It may be that I feel that the word benchmark is too confident, so netizens will spare no effort to complain. But think about it, is there a problem with benchmarking? I don't think there's a problem. In recent years, Xiaomi has grown by leaps and bounds, dominating the top three in global mobile phone shipments for many consecutive quarters, and Xiaomi has the qualifications to compete with international manufacturers. Even if there is still a gap between technology and international manufacturers, this does not mean that we cannot compare with the strong, is it not as good as you now, does it mean that we will not be as good as you in the future?
Zhou Xingchi has a classic line: If you don't have a dream, what is the difference between that and salted fish. This sentence is very appropriate, I think not only millet, all domestic manufacturers should have dreams, dare to challenge the strong, dare to challenge the strong, face the gap between themselves and the strong, in order to better make up for their own deficiencies, in order to continue to make progress, in order to achieve the true sense of "domestic rise".
Geek Jun has something to say
As a consumer, in fact, when I saw Xiaomi set up a archway, I was very happy in my heart, and I hope that other domestic manufacturers will follow suit. As the old saying goes, a soldier who doesn't want to be a general is not a good soldier. If everyone does not come up with the attitude of competing for the first, then how can there be innovation and progress? I sincerely hope that domestic mobile phones can get better and better, and a hundred flowers bloom. Finally, returning to the theme, do you think Xiaomi can win the first place in the domestic high-end mobile phone market in 3 years?