Jiwei Network News (Wen/Wu Jiaxi) On February 10, Shuguang issued an announcement that the vehicle production in January 2022 was 243 units, down 68.36% year-on-year; vehicle sales were 264 units, down 68.38% year-on-year. Among them, the sales of buses were 112 units, an increase of 5500% year-on-year; pickup truck sales were 121 units, down 84.57% year-on-year; and sales of special vehicles were 31 units, down 36.73% year-on-year. In terms of new energy buses, Sugon produced 50 units in January and sold 12 units.
According to the data, Sugon co., Ltd. is a vehicle and auto parts developer, mainly engaged in the production, research and development, sales and related technical consulting services of vehicles, axles and parts, and has developed and listed its own Yellow Sea brand of light buses, buses, pickup trucks, special vehicles and trucks and other different models.
The main raw materials of Shuguang vehicle products include powertrain, body, chassis, interior and exterior decoration, electrical devices, etc., of which the powertrain is the most important raw material in the vehicle, including engine, gearbox, transmission system, etc.; the main raw materials of axle products include gears, forgings, castings, stamping parts, standard parts, steel, brake parts, etc.; the energy required is mainly electricity, natural gas and alcohol-based fuels.
Shuguang shares light car owners should mainly take pickup trucks, and at the same time lay out European light passengers, pickup trucks and light passenger new energy. The sales of pickup trucks are mainly based on dealer sales, supplemented by direct sales by large customers, and at the same time vigorously explore overseas markets. Supplemented by key customer sales, we have established a direct sales team of large customers and key customer dealers, and have provided products for China Mobile, Tietong and other industries in batches.
In addition, the commercial owners of Shuguang Co., Ltd. should mainly use large and medium-sized buses, and their products cover the market segments of buses, passenger transport, tourism leasing, group commuting, and school buses. Among them, bus sales such as buses, passenger transport, tourism and school use have the characteristics of relatively fixed customer groups, large single purchase volume, and strong customer negotiation ability, while the markets such as group commuting and kindergarten school buses have the characteristics of dispersed customers and single procurement, so Shuguang's bus business adopts a sales model based on direct sales and supplemented by dealer sales. (Proofreading | Andy)