Who do you look down on? Tesla designers blazed at Apple Cars: lack of innovation, not worth looking forward to

On February 10, Tesla chief designer Franz von Holzhausen said in an interview with the Spike Car Radio blog that he no longer had any expectations for Apple's Apple Car design. In his view, Apple cars are nothing more than adding something to the original design, and there is nothing new that deserves to be seen.

When asked which company's products and designs inspired him, Holzhausen replied without hesitation to Apple, and first talked about the Apple Watch, which he believed had fitness features, and beyond that, did not find the "real meaning of wearing a smart watch."

Indeed, Holzhausen's insight is quite unique, Apple Watch is actually only a part of the iOS ecosystem, as a smart watch, it can provide certain convenience and health monitoring, but in fact does not essentially change the user's living habits. Holzhausen couldn't find the point of wearing it, presumably thinking that the Apple Watch was good, but there was no need to buy it.

There is no direct competition between Apple and Tesla for the time being, and the latter often "cuts" the former. Previously, Tesla CEO Elon Musk criticized Apple for building a "walled garden" ecosystem around the App Store on social media, and Holzhausen's ridicule can be said to be an upgraded version of the public mockery of Apple on behalf of Tesla and its executives.

At this stage, electric vehicles have developed to a form of high availability, battery life, vehicle-machine interaction, driving comfort and other aspects have been quite mature, and manufacturers can not open too much gap in addition to appearance recognition. In the final analysis, the re-evolution of electric vehicles is inseparable from the basic shape of the car.

Xiao Lei believes that Apple entered the automotive industry relatively late, it is difficult to make innovations that subvert the industry, can make good use of the iOS ecology, hardware does not fall behind, you can play Apple's own differentiated advantages, or in the form of charging efforts, do not necessarily have to make a big article in the design.

Tesla as the head of the electric vehicle industry, electric vehicles sold for so many years, the appearance of each generation of basically no change, Holtzhausen mocked apple Car design is not innovative, Tesla car design itself has not been upgraded, at most is to replace the hardware. Of course, Tesla has also recently reduced various allocations due to supply problems, rather than mocking Apple, it is better to be a role model for the head company.

Some netizens also said that Holzhausen is still a designer who has not driven a car, as to whether it is true, Xiao Lei has not yet grasped the exact evidence, but Tesla has not been punched in the face once or twice. Whether Apple Car is dead or alive is still uncertain, Tesla or not too arrogant ah.