This period of time is an eventful autumn for GAC-Mitsubishi. Last year, GAC Mitsubishi sales fell again to the point that the wind rating was too bad, and there was a lot of speculation. But even so, Mitsubishi still can't avoid all kinds of gossip after Huasan's consecutive falls. To clarify thoroughly, what GAC Mitsubishi wants to do is not a paper statement, but more actions.
This action seems to see hope from Mitsubishi Motors' European product planning. It is reported that Mitsubishi will release a new generation of Mitsubishi ASX, which means that the domestic sales of ASX Jinxuan have the hope of replacement.
The new generation of Mitsubishi ASX Jinxuan is based on Renault Captur, that is, the domestic sales of Kabin, which is also the result of the renault-Nissan-Mitsubishi alliance resource sharing. However, judging from the trailer released on the spot, although the new generation of Mitsubishi ASX Jinxuan will share many appearance parts, it still looks a lot different. For example, the front headlights will adopt a new style, and the shape will look more futuristic. Mitsubishi also revealed some information in terms of power, and the new car will provide fuel + light mix, as well as plug-in hybrid systems. However, this model is not surprising in the Chinese market.
The car is scheduled to be launched on the market in 2023. Remember that in July 2020, Mitsubishi insisted on using old models, but faced with declining sales, the desire to survive forced the company to decide to launch a new model in March 2021. However, according to the sales volume of ASX Jinxuan last year, Xiaobian feels that it is extremely difficult for Mitsubishi to save the status quo, after all, in 2021, ASX Jinxuan's sales have fallen to three digits, and consumer interest in it is obviously not high.
Why does Mitsubishi Jinxuan's sales in China continue to be sluggish and the market performance is not good?
The first is that the car's engine quality problems are more, the engine is known for Mitsubishi has attracted much attention among fans, but last April, some owners said that the car automatically stalled, the power is extremely weak, even compared to 1.6 other models are much weaker, the speed is not satisfactory, so that the owner is extremely headache.
Secondly, Mitsubishi Jinxuan brand strength is poor, Mitsubishi as an early japanese car brand into the Chinese market, although it met with Chinese consumers very early, but it left an impression and reputation is not very good, log on to the complaint page of the car home, you can see a lot of complaints about its engine, gearbox and other core components. The original brand recognition is not high, and then encountered a number of quality complaints, which of course will seriously affect the sales of Jinxuan ASX!
In addition, the car is not high compared to the competitors of the same price point. Not only does Jinxuan not have the basic ESP standard, but even the top version is missing. This alone makes it difficult for consumers to accept it anymore. If Mitsubishi does not launch a new model in 2021, the intention to correct the previous old problems will undoubtedly be the same as other brand cars that have withdrawn from the Chinese market. And for consumers in the T era, the whole series of natural suction power is difficult for them to be moved.
MYAUTO believes that the most fundamental reason for Mitsubishi's low sales in China is that Mitsubishi does not pay enough attention to the needs of consumers and does not make products that meet consumer expectations. Although the new model can make up for the lack of its products to a certain extent, the price will definitely rise, if so, GAC Mitsubishi still has to make plans early!
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