For example, nowadays, manufacturers often link up with popular IP to add a young factor to their products; or integrate popular elements into a single product to create a natural gravitational force on the younger generation.
As you and I can see, the conceptual boundaries of "rejuvenation" are constantly expanding, and those new designs, out-of-the-loop marketing strategies, and all unprecedented attempts and changes are gradually being accommodated into the big category of rejuvenation.
In short, today, the young basket looks like it can be filled into it.
In this regard, automakers have also made countless attempts and predictions, from asking traffic students to reshape the brand image, down to upgrading sports kits and smart cockpits for new models, from breaking the surface into scattered points, and then converging points into surfaces, which reflects that it is to please the "broader" young group.
Therefore, only currying favor with the rejuvenation of young people represented by "Generation Z" is not a real sense of rejuvenation.
Middle-aged consumers aged 30, or even over 40 years old, are difficult to be classified in the category of young people at the standard age, but as the saying "people are not old", every generation has been young, and it is difficult to say that they are not full of enthusiasm and expectations for the taste of technological intelligence, the avant-garde dynamic atmosphere and the trendy way of communication.
Otherwise, it is impossible to explain why those large-scale D-class cars and business MPV products with middle-aged groups as the main force for car purchase are deliberately erasing the previous "uncley" image today.
The rejuvenation of automotive products should be a self-renewal with the times, and it is also a dynamic temperament that conforms to human nature (like the new and dislikes the old), not twilight. Although something mediocre is not objectionable, it certainly does not leave a strong sense of existence.
Especially those compact cars that are used for home use, design, space, safety... Face should be taken into account, but also to take care of the age span is large enough, usually, the modification or upgrade presents a product portrait of "not seeking merit but seeking no fault".
If in terms of appearance, even if it is slightly better than the same level in safety, it has become one of their biggest selling points and product features, which is easy to solidify into specific product symbols and labels in the minds of consumers, such as the safety of Corolla/Leiling, the space of the volkswagen system (Sagitar, Langyi), the fuel saving of Lingpai and so on.
But the master of the move, always between Bo Zhong, for the basic points of household use they are more accurate. In this case, the burden of making the product stand out and forming a recognition degree like the sun is also placed on the improvement of rejuvenation.
This time, Lang Yi, who was jokingly called "the special car for men dragging their families with mouths", took the lead.
As a mid-term redesign, the new Langyi focuses on the design, the cockpit two parts of the upgrade, in addition, the body size has been slightly improved, the power of the new 1.2T engine (the current model is only provided by the hatchback version), the price is expected to be further reduced.
As mentioned above, from the "double-sided" image setting of the new Langyi, it can also be seen that its upgrade to youthfulness is to cater to a wider audience. After all, for a family car with a large enough sales base and practicality as the dominant, down to the post-00s in third- and fourth-tier cities, up to the post-70s and post-60s crowds will be its targets.
At this time, a single radical upgrade to the current model or maintaining the status quo in a conservative way is not the optimal solution, and the rejuvenation significance of the "double-sided" front face is particularly prominent.
First of all, in the ordinary version, the calm atmosphere is still the best summary of the new Langyi. Whether it is a number of chrome-embellished front grilles, chrome trim strips running under the rear bumper, or a new style of LED headlights/taillight groups, and a new turbofan wheel rim with a business atmosphere, they are effectively distinguished from the new models, and the product refinement and recognition have been improved.
And this "lean and stable" new look, for the older users have a lot of temptation, after all, a glance, Passat and its difference is not much, in line with the older group of young upgrade demands (with the advanced sense of progress with the times).
As for the starry sky version, with the addition of radical elements such as the dot array grille, sports bumper, and black spoiler at the rear of the car, the vitality temperament and yearning for the sense of movement of the new generation of consumers have come together, and they will not avoid talking about sports in front of the civic and Xuanyi who show their dynamic appearance as in the past.
Still that sentence, although the banal thing is not offensive, it will certainly not leave a strong sense of existence, but this starry sky version is born for the sense of existence, at least let the young people who pursue personality add LangYi to the list of alternative models.
The younger cockpit, which is consistent with the appearance of the Starry Sky Edition, anchors the upgrade to the dual LCD screen (instrument, central control) and the creation of a sense of technology.
Although the information disclosed by the official is not perfect at present, it can still be seen from the official map that the new car interior and ID series, the new Passat, and the new Lingdu are all from the same set of design languages, looking at the camp of the joint venture competitors at the same level, the intelligence and advanced atmosphere of the new Langyi cockpit are counted as the only two.
From the "double-sided" design to the avant-garde intelligent cockpit, perhaps these "high-end decentralization" operations will be overwhelmed for car owners such as passats, but under the reality of homogeneous market and inner roll, Langyi, which has dominated the sales of compact cars for many years, just crossed the 430,000 mark last year, second only to Nissan Xuanyi, ranking second in the market segment.
Looking back at 2019, when the scenery of Langyi was infinitely good, the spring breeze was just in time, the annual sales volume exceeded 520,000, and more than 60,000 Nissan Xuanyi vehicles (Xuanyi 460,000) seized the top spot in the same level of the market that year, perhaps, the new Langyi also wanted to rely on this "Double-sided Blockbuster" to re-reach the top again.