A few days ago, the China Association of Automobile Manufacturers announced the top ten sales rankings of its own brands in 2021, and the Geely Emgrand and Changan Yidong that we are familiar with are all on the list, ranking second and third in the annual total sales respectively, and the sales crown is the Wuling Hongguang MINIEV that came later, and it is also a pure electric vehicle, which has been listed for less than 2 years, which has boosted the national brand to continue to "recover" the domestic car market, with a market share of more than 30%.
You may not believe it, in the official statistics of Wuling, since the launch of this car in July 2020, as of December 31, 2021, its cumulative sales have exceeded 550,000 units. Moreover, in December 2021, Hongguang MINIEV's monthly sales of 50,000+ units surpassed Nissan Xuanyi's record. Therefore, to say that Hongguang MINIEV is currently the hottest tram in China, I think there is nothing wrong with it.
So the question is, why can this Wuling car do the single model of Tesla and BYD series in terms of sales? In my opinion, the cost performance may be the key. Because in terms of price, the threshold of Hongguang MINIEV is only 28,800 yuan, and the price of the volume model is only 30,000 or 40,000, which is undoubtedly the lowest cost of the people's short-distance commuting; and from the performance of the Hongguang MINIEV "burst single", it is indeed the scooter that everyone needs.
By the way, in addition to the attractiveness of The Bright MINIEV at the price level, its transportation attributes are also appropriate. Since it is a scooter, the point of attention must not be space, power, flexible, convenient and what should be its compulsory course. For example, this Hongguang MINIEV, its car length is less than 3 meters, the turning radius is only 4.2 meters, in the driving flexibility, parking convenience are very popular; especially for novice drivers who have just taken a driver's license, Hongguang MINIEV will definitely make you more confident when parking every day.
There is also charging, what needs to be explained here is that Hongguang MINIEV does not support fast charging, so the charging efficiency will be much slower. However, only 220V household electricity can be replenished by its characteristics, it is indeed cost-effective and convenient, like living in the county, rural areas where charging piles are not popular, it is still quite pleasing to support home charging.
In addition, if you want to say that Hongguang MINIEV does not have practicality, it may still be a bit one-sided. Because from the perspective of the layout in the car, the car is a four-seat layout of 2 +2, and the rear seats can also be reclined in a 5-5 ratio, and after being put down, it can also be loaded for small suitcases, shopping / grocery shopping "booty". If it is in the 4-seat state, the family hostess sits in the back row with the child, the male owner is responsible for the driver's seat, and the space in the car of the Hongguang MINIEV is also quite sufficient.
At the same time, the founder appearance of Hongguang MINIEV has also captured the hearts of many young consumers. Taking the macaron series as an example, the current series has launched a total of five major tide colors of Merlot blue, raw coconut white, white peach powder, lemon yellow, and avocado green, and the overall appearance and youthfulness and personality tone are also remarkable. Including the excellent modification gene of Hongguang MINIEV, the car is also quite active in the automotive aftermarket, and many young owners are also happy to make their Own Miniev.
The subsequent launch of the Hongguang MINIEV macaron sandwich model has upgraded the leather seat and leather steering wheel, and the texture has been improved a lot. In addition, the configuration, the comfort configuration that everyone wants, does not exist here in Hongguang MINIEV, and more are also around the word "just needed".
In general, in fact, Hongguang MINIEV will sell you tens of thousands of dollars, what else do we ask for? And in terms of commuting convenience, low cost, and appearance, Hongguang MINIEV just caters to the appetite of consumers. So, what about Hongguang MINIEV? I think that if you have a budget of less than 50,000 yuan to buy a short-distance scooter and have no feeling for second-hand cars, then this Wuling car is still worth considering.