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How fierce is Tesla? The U.S. president, who has insisted on praising traditional automakers like General Motors and Ford, has finally personally acknowledged Tesla as the "largest electric car manufacturer" in the United States.
In 2017, Tesla produced and sold only more than 100,000 vehicles a year. In 2021, Tesla produced and sold more than 930,000 vehicles, an increase of nearly 10 times over 5 years ago. Of course, this is due to Tesla abandoning the high-end route and boldly launching the Model 3 and Model Y models.
It is not difficult to see that Tesla chose the strategy and tactics of high driving and low walking, Model S and Model X completely labeled Tesla as a high-end luxury car, and then quickly sank to launch model 3 and Model Y models, completely opening up the mass market. If Tesla always takes the high-end route, I am afraid that there will be no current achievements, and capital understands that the green field is the most promising place.
The decline in the production and sales of high-end models year by year has not affected Tesla's profits at all. From 2017 to 2021, Tesla's sales soared from $11.759 billion to $53.823 billion, an increase of nearly five times. Gross profit margin increased from 18.9% to 25.3%, and net profit increased from a loss of US$1.962 billion to a profit of US$5.519 billion .51 billion.
2021 is a year of rapid growth for Tesla, with 83% year-on-year production, 87% year-on-year sales, 71% year-on-year sales, 105% year-on-year gross profit and 665% year-on-year net profit.
A few years ago, Tesla, like the current "new forces", was looked down upon by many people, and thought that Tesla would go bankrupt after playing for a few years, but from the current development trend, Tesla has gradually drifted away from bankruptcy. Being able to revolutionize the world's perception in just a few years, and making a lot of money, Tesla relies on incredible productivity and extreme cost control.
Factory production efficiency is in the industry leading
Tesla's Fremont, California plant is considered the most productive auto plant in North America. According to the production data analysis of more than 70 car factories by relevant agencies: Tesla's Fremont plant will produce an average of 8,550 cars per week in 2021, ranking first. In second place is Toyota's plant in Georgetown, Kentucky, which produces 8,427 cars per week. In third place is BMW's Spartanburg plant in South Carolina, with an average weekly production of 8,343 vehicles. In fourth place was Ford's Dearborn plant in Michigan, which produced an average of 5,564 vehicles per week.
It is worth mentioning here that Toyota's factory area is almost twice that of Tesla's Fremont factory, and tesla is far ahead of traditional car companies if the output value of the factory unit area is based on the output value of the factory.
Tesla's new German factory and the U.S. Texas plant are expected to further improve production efficiency, according to Tesla, the Texas plant can produce 1 million cars per year at full capacity, with an average of about 20,000 cars produced per week.
In addition, the Shanghai plant in China is also not low in production efficiency, with an annual production capacity of more than 450,000 units, which can produce nearly 9,000 cars per week, and the plant delivered 484,000 new vehicles in 2021.
Thanks to the increase in Nissan and delivery volumes at the Shanghai factory, Tesla's revenue in the Chinese market will rise sharply in 2021. Sales in the Chinese market were approximately US$13.844 billion ( approximately RMB88 billion ), an increase of 107.8% year-on-year.
The average production cost per vehicle is only $36,000
Tesla's earnings information shows that its operating margin has always risen quarter by quarter. In the third and fourth quarters of 2021, Tesla reduced the cost per vehicle to $36,000 (about 230,000 yuan). The cost here refers to COGS, which refers to all costs directly related to the production of the product, excluding management, sales, and marketing expenses. Of course, Tesla does not advertise like traditional car companies, saving a lot of money.
Comparing Tesla's current starting price in the U.S. market, the entry-level Model 3 is Tesla's cheapest model, starting at $44,990, but the price of the car has been rising, and the starting price of tesla new cars currently sold in the U.S. market is almost no less than $50,000. The Model Y starts at $60,000 in the U.S., while the Model S and X start at $95,000 and $105,000, respectively.
Earning nearly 100 million yuan a day, Tesla is not satisfied. It believes its current projects include large castings, structural battery packs, 4680 batteries, and other projects that will further help Tesla reduce product costs.
Throughout last year, Tesla was in short supply, which also greatly limited Tesla's sales and revenue. In 2022, the cashier Tesla has prepared $5 billion to $7 billion in capital expenditures, while the production capacity of the Texas and German gigafactories in the United States will be released.
This year, what kind of energy Tesla will erupt is still unknown, but the impact on traditional car companies will become more and more violent.