According to the global 2021 mobile phone sales ranking released by the well-known data and statistics agency Canalys, Xiaomi has overpowered OPPO and vivo to become China's first and the world's top three mobile phone giants. Who would have thought that Xiaomi, which was founded in 2010, actually surpassed many predecessors in just 11 years and became a proud giant, and how many people can understand the bitterness and sweat that need to be paid in the middle? As the "leader", Lei Jun has endured a lot of pressure, but today's achievements are completely worth it.
Xiaomi became China's first mobile phone manufacturer, Lei Jun did not stop there, swinging his sword at Apple and Samsung, setting the strategic goal of "the world's first mobile phone sales in three years". According to the list released by Canalys, Samsung's market share is 20%, Apple's market share is 17%, And Xiaomi's market share is 14%, but from the growth rate, Samsung has only increased by 7%, Apple has increased by 11%, and Xiaomi has increased significantly by 28%, if it maintains high and sustained growth, it is indeed possible to surpass Samsung and Apple after three years.
On February 8, Lei Jun organized Xiaomi Group to hold the first important meeting of the year of the Tiger, which mainly focused on the high-end strategy seminar and made a clear direction, that is, to adhere to the high-end road, which is the only way for Xiaomi to grow, and it is also the life and death battle for Xiaomi's development! And clearly defined the strategic goal of high-end, product and experience comprehensive benchmarking of iPhone, within three years to win the first place in the domestic high-end mobile phone market share.
The high-end road can not be achieved overnight, it needs to continue to invest and grow, starting from the Xiaomi 10 series, through the Xiaomi 11 series, to today's Xiaomi 12 series, from the sales data, Xiaomi has done a good job, it is a stable high-end market, but there is still a "firm green mountain does not relax" mentality.
Xiaomi 12 and Xiaomi 12Pro first sold shipments, far more than the sum of other brands of Snapdragon 8 mobile phones, Xiaomi 12Pro has become the e-commerce platform JD.com, Tmall in January more than 4,000 yuan price segment Android mobile phone sales champion. Xiaomi 12 series first sales 5 minutes sales exceeded 1.8 billion, and the appearance of Xiaomi 12 is highly acclaimed, photography experience, performance experience, etc. are also recognized and supported by consumers, this time Xiaomi engineer tuning is quite outstanding, becoming a "dragon trainer"!
Xiaomi from grabbing the first launch, to the current big shipper, from the pioneer player to the market wind direction of the change, proved that millet is becoming like Samsung with global influence and industrial influence of the leader, millet now invests in many ecological chain startups, the future when a hundred flowers bloom, will inevitably "soar through Chang'an, full of golden armor." ”
Some netizens complained about millet, the most fundamental problem is research and development, think that millet does not pay attention to research and development, which may have some misunderstandings about millet, Lei Jun pays attention to research and development, but everyone also gives it time to grow, millet is still a very young startup, growing only more than 11 years, but the research and development investment has been very large, has produced a variety of surging chips, fast charging technology, AI algorithms, etc., AIoT research and development investment is also very large.
In 2019, Lei Jun announced that he would invest 10 billion yuan in research and development in the next 5 years, and in 2020, Lei Jun announced that Xiaomi would invest 50 billion yuan in research and development in the next 5 years, and the R & D investment continued to increase, and now, the millet high-end market has begun to achieve results, Lei Jun has called out and generously donated, announcing that the next 5 years of R & D investment is 100 billion yuan, with the continuous investment in R & D investment, I believe that xiaomi, which is technology-oriented and cost-effective, will be able to make the coolest products, so that everyone in the world can enjoy the beautiful life brought by science and technology!