The "Xena phenomenon" continues. At the beginning of January, GAC Toyota Syna officially opened its full delivery, and in the first full sales month, 5399 new cars were sold at the terminal, of which the top platinum version accounted for 40% of the sales. This means that Xena, which entered the game with Toyota's global flagship MPV, has set a benchmark for the value of high-end MPV in medium and large MPV.
In fact, from the pre-sale of one month orders exceeded 10,000, to January top model sales accounted for 40%, debut is the top of the "Sai Na phenomenon" has been talked about. Its 100% pure MPV respect experience, bringing the private level of "family mobile home" car experience is more sought after by many families.
In terms of product strength, Xena has brought a lot of subversive changes, and it is refreshing to differentiate the high-end value. Xena subverts the stereotype of the traditional MPV "founder bloated" and reshapes the new image of a more fashionable and dynamic high-end MPV. The interior is a driver-centric cockpit design that highlights a higher level of taste and completely bids farewell to the driver's sense. In terms of dynamic control, Xena also breaks the stereotype of traditional MPV, equipped with a new enhanced version of the 2.5L HEV hybrid system, the system's comprehensive power is 183kW, and the fuel consumption per 100 km is only 5.9L (WLTC condition).
As the first MPV model under the TNGA architecture, Xena also inherits the "high-end" gene of GAC Toyota's high-value products, high-quality services and high-grade experience, bringing high-value flagship enjoyment of traveling freely, enjoying comfort and endless fun, while also fully armed in terms of safety, TSS Zhixing safety suit plus high-rigid GOA body, body safety and driving stability have been strengthened and improved.
It is worth mentioning that in addition to creating a private-level "family mobile home" for the new elite user group that pays attention to the quality of life, Xena is also very attentive in terms of service. From the announcement of the name of the "Best Gift for Father's Day" model, to the "Golden Autumn Family Banquet in the Courtyard" model tasting meeting, the "Sai Na Time Together" scene-based listing conference, and then to the "Sai Na Time : Everyone Enjoy the Mobile House" test driving experience activity, Xena brings the "Sai Na Time" to the user's whole family with diversified communication methods and scenario-based interactive experience.
In 2022, GAC Toyota has set the goal of "annual production and sales of one million units, and officially entered the head camp of joint venture car companies". High-end is a sword to achieve its goals. As the flagship model of the TNGA architecture, Xena is undoubtedly one of the key products of GAC Toyota's high-end layout, and together with Highlander and Camry, it forms the three flagships of GAC Toyota TNGA, becoming the head of the "pyramid" of GAC Toyota's products, and pulling the GAC Toyota brand to upgrade with a new growth pole.
Text/Wen Chong
Editor/Chen Zhengzhong
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