Apple acquires startup AI Music to generate dynamic audio tracks in the future or through user interaction

Since the launch of Apple Music, Apple Music' streaming music service, it has been welcomed by more and more consumers with the continuous update and improvement of its functions. According to relevant media reports, Apple recently acquired AI Music, a startup based in London, England, to further enhance Apple Music's service capabilities and make it perform better in various application scenarios.

It is understood that AI Music has developed a "wireless music engine" that can generate dynamic audio tracks that change according to user interaction. For example, if a user is exercising outdoors, when a rapid heartbeat is detected, adjustments will be made accordingly to echo the user, which means that it can be changed according to the user's usage scenario or mood. AI Music says the feature allows advertisers to create audio that matches the user's current mood, and can also change based on what the user is watching.

AI Music aims to help brands create "royalty-free adaptive music" with the goal of advertising, media and games, hoping to bring the music users want and create dynamic audio tracks based on interactions. Some insiders believe that Apple may use AI Music technology for current audio products, in addition to Apple Music, there is also homePod mini or Apple Fitness+, these services have a very close relationship with users' mood or heartbeat changes.

For the wealthy Apple, the cost of the acquisition is very small, but it is one of the few acquisitions by Apple in the past year. Apple's most recent acquisition, also about music, is a company called Primephonic, which mainly provides classical music streaming services. Apple plans to turn it into an Apple Music-related app this year.