Huawei's mobile phone counterattacked amazingly, and the Chinese market regained the throne!
The just-released data on China's mobile phone market in the quarter of 2024 has given the entire industry a head start. In the past year or so, Huawei's mobile phones have suffered a Waterloo in China, with sales declining all the way, and the former hegemony is not guaranteed. But at the beginning of this year, the Chinese mobile phone giant ushered in a gorgeous counterattack, with sales exceeding 11.7 million units in a single quarter, regaining the throne of the Chinese market in one fell swoop!
Last year's Huawei can be described as "hitting the street". Due to various reasons, the share of Huawei mobile phones in the domestic market has been declining, and it once fell to the bottom. Many people think that this former domestic mobile phone overlord has declined, and it will be difficult to regain its glory.
The phoenix is reborn! Just when everyone doubted the future of Huawei's mobile phones, the company made a comeback in the 2024 quarter with its excellent product strength and marketing strategy, with sales of 11.7 million units in a single quarter and a market share of 17%, beating the crowd and regaining the top of the Chinese mobile phone market!
Apple met Waterloo in China, and Huawei's new models are selling well!
In stark contrast to Huawei's stunning rebound, Apple's performance in the Chinese market has been declining. According to the data, Apple's shipments in the 2024 quarter will only be 10 million units, down 25% year-on-year, and the largest decline among the top five mobile phone manufacturers.
People believe that Apple's weakness in the Chinese market is mainly due to two reasons: first, Huawei's strong return has re-changed the pattern of the high-end mobile phone market; Second, the demand for iPhone replacement is not as strong as in previous years.
The Huawei Mate 60 series won the top spot in the high-end market above $600 with excellent performance and ultra-high cost performance, directly impacting Apple's traditional advantage. Coupled with the popularity and influence of the Huawei brand in China, its new models sold well as soon as they were launched.
On the other hand, the iPhone 14 series has been on the market for more than a year, and there is little enthusiasm left for the replacement of the phone. Coupled with the sluggish growth of the mobile phone industry as a whole, Apple's performance in China is naturally difficult to improve. However, Shi also pointed out that although Apple's sales have declined year-on-year, they have recovered on a weekly basis, and there is hope for a new round of promotional activities and potential AI technology enhancements to reverse the decline in the future.
Can Huawei regain its dominance as the domestic leader? The future of the mobile phone industry is promising
How will the competition between Huawei and Apple play out in the Chinese market? Industry insiders generally expect that with the current strong momentum, Huawei is very likely to regain the dominance of the domestic mobile phone market in 2024.
Shipments in a single quarter alone have exceeded 11 million units, accounting for 17% of the market share. If the sales of the follow-up new models remain hot, coupled with Huawei's brand influence in China, it is just around the corner to regain the annual sales championship.
As for Apple, although the quarterly performance is sluggish, it must not underestimate this old powerhouse. The iPhone 15 series is expected to be launched in the second half of the year, and with the blessing of AI technology, it is likely to bring new growth momentum to Apple.
In the long run, it remains to be seen whether Apple and Huawei will be able to survive in the Chinese market. The smartphone industry has entered the stock era, and it is not easy to maintain growth. Both sides need to work innovation and service to win over consumers.
The future of the mobile phone industry is still worth looking forward to. The popularization of 5G technology, the integration of AI, and the application of new technologies such as foldable screens will bring new vitality to the mobile phone market. As consumers, we are waiting and waiting for more surprises from mobile phone manufacturers.