Hello everyone, welcome to dark horse commune
As the main player is Android, Dark Horse once had a lot of data on iOS. Unfortunately, after switching to Android, these data are in a "semi-sealed" state.
At that time, Dark Horse was thinking, why can't some ecosystems of Android and iOS communicate with each other? For example, you can also use iCloud on Android, use Apple TV+ and so on.
No, just recently, people and dark horses have raised similar questions.
Bloomberg author Mark Gurman wrote in his Power On column that if Apple wants to make its hardware devices more accessible to larger consumers, it must open up some Internet services to the Android community, including Apple TV+.
Dark Horse felt that this sentence was very reasonable. In this era of increasingly high stock of smart phones, the mutual open ecology between mobile phones may become the biggest growth point of smart phones.
So, today we will discuss it well, why apple is not open to ecology?
First, let's talk about the benefits of an open ecosystem.
Gurman cited Apple's most influential app in the Android field, Apple Music. In Google Play, Apple Music's history has reached 79 million downloads, while Spotify next door has more than 1 billion downloads.
As the only Apple app that Dark Horse now uses on Android phones, although Dark Horse has not used Apple phones for nearly two years, it is still renewing Apple Music every month. The reason for this is because Apple Music's service has won my heart.
If Apple is all-round open ecology, then with the good experience of Apple Music, it is not impossible to fight with Spotify.
Unfortunately, even if Apple Music has an Android version (Beats Music evolved), but suffering from promotion and ecological defects (Apple Music Android version can not open a paid service, can only be opened through iOS), resulting in many users even if they download Apple Music can not use.
To be honest, if Apple opens up some ecological services, then with the reputation of the service, it is completely possible to let more users contact the Apple ecology, so as to join the camp of the Apple ecology and improve the revenue of online services.
For former Apple users like Dark Horse, if Apple opens up the iCloud ecosystem and supports Android phones to use iCloud, then Dark Horse is also willing to pay for the former iCloud service.
Unfortunately, everything is too idealistic.
As we all know, there are two sides to everything.
Since Apple's open ecology has benefits, there will certainly be disadvantages. The downside is also obvious – it affects iPhone sales.
For Apple, which relies on the iPhone to occupy a large number of users, and then bundles users through online services to stay in its own ecology, as long as it affects the iPhone, they will most likely not do it.
Let's just say the simplest question, if Apple opens up the ecology, for example, on Android phones, we can also use iCloud, FaceTime, iMessage, Apple TV+ these services, then we will still choose to buy an iPhone device? No, right!
In the eyes of the outside world, the biggest advantage of the iOS ecology is the App Store, as long as Apple keeps the basic disk of the App Store, then Apple can extend the advantage of ecological leadership. Even iCloud-based cloud services can only come in second.
For now, if Apple wants to completely open up the ecology, launching an Android version for some Apple exclusive applications is undoubtedly a fool's dream. But in recent years, some of Apple's services for non-Apple devices have made people have to hold out hope.
For example, last year, Apple allowed users to send a link for Android users and iOS users to video chat through FaceTime. This is a small step for Apple, but it is a big step for Apple's hopes of developing ecology.
Dark Horse personally believes that Apple may systematically evaluate whether the sales of iPhones will be greatly affected after the open ecology, and how much revenue growth Android users can bring to their online services, and then decide whether to open up some Apple ecosystem.
For Apple now, not seeking merit but seeking no fault may be the best answer.