Celebrating the New Year in the museum has become a new choice for more and more people. The reporter learned that during the Spring Festival, a total of more than 30,000 people walked into the Henan Museum, the largest cultural relics publicity and display window in the Central Plains. In addition to various exhibitions such as "Yangyang Huaxia Choose the Capital of China" and "Ming and Qing Henan", the hospital held various exhibitions such as music and cultural relics restoration performances, social education activities, online activities and other activities to meet the needs of different audiences.
The exhibition hall was visited by 32,775 people
Due to the needs of epidemic prevention and control, the Henan Museum implemented a restriction on the flow of staggered peak appointments during the Spring Festival, but the enthusiasm of the audience remained undiminished. During the holiday, every day at the entrance of the main exhibition hall, you can see the figure of everyone wearing masks, holding ID cards and booking QR codes to enter the venue in an orderly manner. As of the afternoon of February 6, the museum closed for 32,775 people, 476 batches of manual explanations, 18 "special explanations" with 376 people, 85 volunteers serving for 255 hours, and 62 public welfare lectures.
The Henan Museum's Smart Guide Mini Program is popular – nearly 40,000 people learn about the cultural relics on display through the Smart Guide. The additional VR explainer and audio explainer have also been unanimously sought after by the audience, and it is even more difficult to find a tool during the visit.
There were 14 performances on the restoration of musical relics
During the Spring Festival, Huaxia Ancient Music launched the Yinhu Spring Special Concert, specially prepared for the New Year Festival "Flower Good Moon", "Ancient Wind Music and Dance" and other music to set off the festive atmosphere, a total of 14 performances, received 1848 audiences, in accordance with the requirements of epidemic prevention and control, the audience can only half of the admission, the end of the performance everyone sounded a warm applause, said that they like such a festival concert very much.
Ancient music is melodious, dancers are dancing, feasting and drinking, reproducing the festive culture of people thousands of years ago. On the evening of January 29, the Zhengzhou Spring Festival Gala and the Huaxia Ancient Orchestra revived the millennium feast and reproduced the feast of Chinese New Year's Eve the thousand-year-old Central Plains, which was created based on the "Feast and Drink Hundred Plays" of the Ancient Tomb of the Eastern Han Dynasty unearthed in Zhengzhou. The program was broadcast simultaneously through the News Comprehensive Channel of Zhengzhou Radio and Television Station, the Cultural and Sports Tourism Channel of Zhengzhou Radio and Television Station, as well as the central video, Station B and Weibo, and was unanimously praised by the audience.
Cultural and creative activities were well received
During the Spring Festival holiday, the sales of Yubo Cultural Creation exceeded 500,000 yuan. Online and offline launch of "New Year Wishing Wall", "Cultural and Creative Red Envelope Rain", "Product Experience Area", "Thousand Piece Puzzle Challenge", "Live Broadcast Celebration of the Year of the Tiger" and other activities, with a unique New Year's New Year, creative new expression of the New Year, continuing the connotation of the "Chinese Year" in the past millennium, and receiving unanimous praise from tourists.
In the "Cultural and Creative Red Envelope Rain" activity, everyone guessed historical story puzzles in the Cultural and Creative District of Henan Museum, won cultural and creative discount red envelopes, and lived enough to get addicted to guessing puzzles in the New Year, bringing vigor to historical stories. The event was entertaining and educational, attracting more than 1,200 people.
In the New Year wish message wall of Yubo Cultural Creation, nearly a thousand message cards expressed the audience's beautiful vision of "the mountains and rivers are unharmed, the country is rich and the people are strong", "willing to help the non-peace" and the love of Yubo", "Meet Yubo, read China" and "Very impressive and awesome". On the third and fifth day of the Chinese New Year, the two "live broadcasts celebrating the Year of the Tiger", the anchor took the audience online to visit the exhibition hall, answer puzzles, learn history, and also launched the intimate service of "ghostwriting wish blessings" in the live broadcast room, which made fans call "too happy".
Online activities are varied
During the holidays, did you receive the red envelope cover of the Henan Museum?
During the Spring Festival, the Henan Museum launched the "Red Packet Cover" activity through the official WeChat public account, official Weibo, B station and other platforms, the red envelope cover was jointly launched by the Henan Museum and Tencent, divided into [White Tiger Wadang] model, [Lady Band], [Cloud Pattern Copper Forbidden] model, [Women's Good Owl Zun] model, a total of four models, in the hospital's new media platform for installment push, a total of 224,000 views, tens of thousands of people participated in the interaction, was warmly welcomed by the audience.
With the launch of the "Tiger and Tiger Shengfu - New Year Zodiac Cultural Relics (Pictures) Joint Exhibition", the online exhibition of the Joint Exhibition of Tiger Zodiac Cultural Relics pictures was launched on various platforms of the hospital, inviting the audience to enjoy Chinese tiger culture online.
The Henan Museum's New Year "Cloud Speech" and "Tiger Tiger Shengwei, Cultural Relics Celebrating the New Year" short video planned and produced by henan cultural information center were launched simultaneously on various platforms from January 31 to February 3, 2022, borrowing the mouth of cultural relics to sue the love of wenbo people, and using short videos to thank the audience for their deep love. The New Year's poster, Lichun poster and February wallpaper produced by the United States were also launched simultaneously during the holidays, and the posters of the United States expressed the deep blessings of Yubo people to everyone.
In order to better meet the cultural needs of the general public during the Spring Festival, during the holiday, the theme of "Cloud Rendezvous • Cultural New Year" was carried out through new media platforms such as Weibo and Douyin, with 75,000 views.
In addition, during the Spring Festival holiday, 4 museum chain history classrooms in the province jointly launched 7 online research and learning linkage courses on the theme of "Walking Henan, Reading China" on the WeChat platform.
During the holiday, a number of online activities were opened on the official weibo of the "Henan Museum", with a total of 1.43 million readers.
The online video pushed by the institute's strong country number, douyin number, and B station is also greatly favored by the audience, and a large number of netizens like the New Year's creative video of the Henan Museum, and praise the broad and thick Central Plains culture and Henan cultural relics. (Zhengguan News Reporter Qin Huawen Henan Museum Photo)