With the popularity of the concept of new energy, electric vehicles have received more and more attention and favor from people. The latest sales data show that in the domestic market, not only the sales of electric vehicles have risen, but also the production and sales of two-wheeled electric vehicles have also been reported frequently.
After the introduction of the new national standard for electric bicycles in 2019, the two-wheeled electric vehicle market has entered a stage from recovery to breakthrough. At present, the electric vehicle industry in the mainland has shown a high degree of marketization and fierce competition. The mainstream brands on the market are mainly five major brands such as Yadi, Giant, Emma, Xinri and Luyuan, with market share reaching 9.4%, 8.96%, 8.29%, 7.44% and 7.4% respectively, of which Yadi has the highest market share.
Recently, Yadi released its 2021 performance report, and its sales volume exceeded 13.8 million units last year, which has refreshed the industry sales record for five consecutive years.
Under the impact of shared travel, new energy vehicles, etc., why can Yadi maintain such a good momentum of development? In 2022, can Yadi continue to lead the two-wheeled electric vehicle industry?
Continuous investment in research and development creates "leading" conditions for Yadi
Unlike the current hot but still emerging new energy vehicles, China's two-wheeled electric vehicle market has actually developed for more than two decades.
In the late 1990s, the concept of energy conservation and emission reduction was first proposed, and Dong Jinggui, chairman of Yadi, was keenly aware that this might be an opportunity. Coupled with the rise in international crude oil prices at that time, under multiple considerations, he founded the Yadi electric vehicle brand in 2001.
In the following years, with the introduction of "motorcycle ban orders" in various places, the motorcycle market shrank, and the two-wheeled electric vehicle market ushered in the first wave of growth. Yadi accurately seized the opportunity of the rise of the market and quickly completed the market expansion by placing a large number of advertisements.
Around 2015, Yadi put forward the two main strategies of "going to sea" and "high-end", which have continued to this day. These two strategies have a significance that Yadi has formed today's leading trend in the industry.
Two-wheeled electric vehicles actually do not belong to a highly technical industry, which to a certain extent also determines the low entry threshold and fierce competition in this industry. Because its price is not high, and it is relatively flexible, it is very popular in short-distance travel and rural and township travel scenarios, which also leads to the inherent impression of consumers staying in the "low-end transportation tool" for a long time.
But that doesn't mean there's no market for high-end two-wheeled electric vehicles.
With the development of science and technology, intelligence has become the common development trend of all manufacturing industries, and intelligence is also a manifestation of high-end products. Yadi is an early company to combine these two concepts, in 2017, Yadi released a smart electric vehicle, and in 2018, its high-end smart lithium battery product G5 landed at the Milan International Motorcycle Show in Italy, and won the opportunity to display in the same area with top motorcycle brands such as Harley.
In addition to intelligence, the sense of science and technology is also reflected in the innovation of Yadi's charging and power exchange technology. In 2021, Yadi officially released the replacement series, which means that Yadi has entered the stage of full coverage of various charging methods such as fast charging, wireless charging and power exchange.
Continuous breakthroughs in technology have undoubtedly increased the weight of consumer choice for Yadi. In the mature market of two-wheeled electric vehicles, the Matthew effect has allowed resources to continue to concentrate on the head enterprises, as a long-established old brand, it is not surprising that Yadi can continue to maintain a good growth momentum.
How long can the lead be maintained?
Nowadays, there are more and more travel modes for people to choose, sharing bicycles, shared electric vehicles, shared cars and other shared vehicles cover almost half of China, and the new energy vehicles that have attracted much attention have also begun to enter the sinking market and launch low-cost micro-electric vehicles. In this context, how much room is there for two-wheeled electric vehicles to rise?
According to research data from the Prospect Institute, the production of two-wheeled electric vehicles reached 51 million units in 2020, and sales reached 47.6 million units, all of which exceeded the highest record. After the release of the new national standard, two-wheeled electric vehicles that do not meet the standards will be gradually replaced, and the first wave of small climax after the development of the industry has entered a bottleneck period.
In fact, based on China's huge population and diversified travel needs, two-wheeled electric vehicles still have considerable development potential. In addition, policy requirements such as energy conservation and emission reduction and carbon peaking have also brought opportunities for the development of electric vehicles.
In recent years, the State Council, the Ministry of Industry and Information Technology, the National Certification and Accreditation Administration and other national departments and agencies have formulated a series of industrial policies to support the healthy and rapid development of the two-wheel green travel industry. Policy support has given a lot of motivation for the development of related enterprises, and also given the opportunity for enterprises that enter the bureau to "subvert" the industry.
Hello is a typical representative of the "rising star", and unlike Yadi, Hello is more inclined to use digital technology to achieve increased range.
In addition to policy support for the development of the new energy industry, the increase in the safety of two-wheeled electric vehicles is also another important factor driving the accelerated development of the industry.
While the overall trend of the industry is good, Yadi is also constantly making technological breakthroughs, and overall, its research and development is embodied in the two directions of battery safety and intelligence.
Because of the launch of the new national standard, the weight and speed of the two-wheeled electric vehicle have been limited, especially after the weight limit, the selection range of the electric vehicle battery has suddenly become narrower. Previously, two-wheeled electric vehicles mainly used lead-acid batteries, which were more bulky, and in order to reduce the weight of the battery, most companies chose lithium batteries. However, the performance of the lithium battery itself is unstable, and the market is also more chaotic, which is prone to safety accidents.
In order to solve the battery safety problem, Yadi chose to develop itself, although it increased the cost, but it was conducive to controlling the quality of the battery to ensure safety. In addition, the electric vehicles that Yadi mainly promoted last year replaced the charging with the replacement of the battery, which also avoided the safety hazards that may be brought about by charging for consumers to a certain extent.
In terms of intelligence, it is through the intelligent middle platform, providing users with navigation, telephone, listening to music and other functions, so that the positioning of electric vehicles is not limited to "transportation", through the increase of scientific and technological sense to win the love of consumers.
For consumers in some first- and second-tier cities, two-wheeled electric vehicles may have gradually withdrawn from their lives due to the city's "ban on motorcycles". However, in the sinking market, two-wheeled electric vehicles are still one of the most common means of travel.
Two-wheeled electric vehicles are still in the rising market, and with the current trend, Yadi's advantage will continue to be maintained for some time to come, until the industry has another inflection point.