On February 7, the cover news reporter learned that South Korea's Kia Co., Ltd. signed an expansion investment agreement with yancheng people's government and Jiangsu Yueda Group on the same day. The two companies plan to establish a new joint venture, which plans to increase capital by US$900 million, and rapidly increase vehicle sales and capacity utilization rates by expanding investment, introducing new models, developing new energy vehicles, and setting up export bases. According to the plan, the new company name will be released in April this year.
The move means that a new joint venture between Yueda and Kia will soon be formed following dongfeng's withdrawal from Dongfeng Yueda Kia's tripartite joint venture in December last year.
It is reported that Kia will focus on promoting the introduction of global strategic models and new energy vehicles. The new models launched this year will be equipped with a large number of safety configurations and new technology configurations to further enhance product performance and market competitiveness, and together with models on sale such as Jawa and SmartCar Ace, kia's global strategic model lineup will be improved. From next year to 2027, starting from the new pure electric vehicle EV6, Kia will launch a new electric model in the Chinese market every year, gradually building a new EV matrix of six electric vehicles.
At the same time, Kia will also actively carry out innovative marketing activities, such as continuing to carry out "door-to-door test drive" and "door-to-door service", so that consumers can test drive new cars at home and meet the basic after-sales service, and enjoy a good brand experience. In addition, the joint venture will build a new organizational structure, establish an innovative organizational culture, actively introduce local talents and professionals, and accelerate the localization work.
Since Its entry into China in 2002, it has sold nearly 6 million vehicles. According to the latest news released on February 7, Kia has set a target of more than 4 million units in China in the next decade.
Cover news reporter Liu Nian