Folding screen mobile phone is too hot: ran 8 stores did not buy

New Year and new atmosphere, Ms. Chen in Shenzhen wanted to change a folding screen mobile phone, and as a result, she ran 8 stores and did not buy spot.

From February 3rd to 5th, the reporter of Shanghai Securities News visited COCO PARK Shopping Center, Sam's Club store and Bonjour Center Shopping Plaza in Futian District, Shenzhen, where many mobile phone brand stores gathered.

Walking into the store, the reporter saw that almost every store's folding screen mobile phone prototype display table was full of people.

"The P50 Pocket Gold is gone, and it can't be booked because retail stores sell as many as they want. Huawei Mate X2 only has a collector's version of 18999 yuan in stock. The staff of Huawei's flagship store told reporters.

"Honor Magic V full range is out of stock, you can consider Samsung or Huawei's, but Huawei's goods are not complete." The staff at Sam's Club say so.

"OPPO Find N is not in stock right now, so you can try placing an online order." OPPO staff said.

Offline stores are seriously out of stock, so what about online? Opening the relevant mobile phone brand's own shopping mall and its Taobao and Jingdong flagship stores, the reporter found that Huawei P50 Pocket, Honor Magic V, OPPO Find N are out of stock. Each online purchase channel has marked the "limited time limit" logo, using the sales strategy of "on-time rush", if you want to buy, you have to fight for speed.

The most recent snapping up of the Honor Magic V was on Feb. 8, and the most recent snapup for oppo Find N was Feb. 11.

What is even more exaggerated is that some e-commerce platforms also put forward "identity requirements" for buyers, and if the buyer is not a platform member, they cannot participate in the rush to buy.

Because it is not easy to buy, some platforms have spawned a proxy business. On idle fish, search for "glory folding screen mobile phone", there will be a lot of "shooting, robbing" services, the price ranges from 50 yuan to 100 yuan.

Even if the rush is successful, the delivery will have to wait for a while, according to the Jingdong store page delivery tips, honor Magic V shipping within 30 days after payment, different regions shipping time is different.

"On the one hand, the software and hardware performance of folding screen mobile phones has gradually improved, the price has dropped to about 10,000 yuan, and the enthusiasm of consumers to try early is indeed high; on the other hand, before the market demand is clear, the industrial chain does not dare to let go of the hands and feet, resulting in limited supply and no rapid amplification of shipments." An industry insider explained the current sales situation of folding screen mobile phones.

It is understood that in ordinary offline mobile phone sales stores, folding screen mobile phones are supplied in single digits every week. Online flagship stores are also sold once a week.

It is understood that the supply chain has been in action years ago, on December 28, 2021, BOE spent 46.5 billion yuan to build Chongqing's 6th generation AMOLED (flexible) production line project held a mass production and customer delivery ceremony, officially announced mass production. Shentianma A Xiamen TM18 production line has completed the capping of the main plant and is preparing for the first half of 2022 to light up and put into production overtime.

With the gradual maturity of folding screen mobile phones in terms of hardware supply, innovative interaction, application ecology, etc., all parties in the market are optimistic about the volume of folding screen mobile phones in 2022.