On January 14, the Guangdong Provincial Market Supervision Bureau issued a guiding case on anti-unfair competition law enforcement, in which the Sam's Club App defaulted to five-star praise and was fined 300,000 yuan. The Guangdong Municipal Supervision Bureau said that this kind of default praise behavior will make false commercial publicity for goods and mislead consumers.
Xiao Lei learned that Wal-Mart (China) Investment Company sells goods through the Sam's Club online App, in the "My Evaluation", for those orders that do not make active evaluations in time, the App background system will default to the order as a five-star evaluation, calculated in the praise rate of the corresponding products and displayed to other users. If the product has not been evaluated by consumers for a long time, then its praise rate will become more and more unreal, and there are signs of "brush praise".
The phenomenon of "brush praise" is still quite common, and some merchants usually find some so-called "generation operation" companies to help brush praise in order to make their products have higher exposure and ranking. Previously, Hantao Company, the operator of the Dianping website, sued Qianluo Company for brushing praise, praise and collection on behalf of the company, because the malicious brushing of praise affected the reputation of the platform.
It is worth mentioning that the same is true of the "praise cashback" that has been named many times recently. Consumers buy a product with a high praise rate but are very practical and of average quality, and first of all, they will think that the evaluation of this platform is brushed and unreal. Although the evaluation of the Sam's Club App is not brushed by other companies, it is really a bit corrupt to brush their own praise.
As for why sam's club is built, the reason behind it is quite intriguing. Xiao Lei believes that sam's club recently removed Xinjiang goods, hurt the feelings of domestic consumers, touched their bottom line, and "brush praise" itself is also a bad thing for consumers, and it is reasonable to be punished. Not long ago, Intel also issued a statement refusing to use Xinjiang products and services, which attracted criticism from netizens.
Leaving aside the removal of Xinjiang goods, no matter what means the Sam's Club App uses, creating false publicity effects for goods is itself a practice that violates the laws of the market, which not only infringes on the rights and interests of consumers, but also leaves a bad impression in China. Xiao Lei hopes that Sam's Club will rectify the default evaluation mechanism of the backstage as soon as possible and give consumers a reasonable statement.