A few days ago, the driving line learned from relevant channels that Daimler AG officially changed its name to Mercedes-Benz Group AG, and in the future, Daimler Greater China Investment Co., Ltd., a wholly-owned subsidiary of Daimler Group in China, will also change its name at the same time.
Daimler AG, headquartered in Stuttgart, Germany, is the world's largest manufacturer of commercial vehicles, the world's largest producer of luxury cars, and the second largest producer of trucks. The company comprises four business units, namely Mercedes-Benz Cars, Mercedes-Benz Light Commercial Vehicles, Daimler Trucks and Daimler Financial Services. On March 28, 2019, Zhejiang Geely Holding Group and Daimler AG announced that the two sides will establish a joint venture to jointly operate and promote the transformation of the smart brand on a global scale, and strive to build smart into a world-leading high-end electric intelligent car brand. The joint venture is headquartered in China and each holds 50% of the shares. At the same time, it is also the oldest qualified manufacturer in the world and a manufacturer with a consistent business style.
This name change is the third in Daimler's history, and each previous name change has meant a major change, and this one is no exception. In 1926, Carl Benz and Gottlieb Daimler merged their respective companies, and Daimler-Benz was born, and its first name was changed in 1998-2007 to form DaimlerChrysler; The second was in 2007, when Chrysler AG was sold to Cerberus Capital Management, which became Daimler AG.
At the same time as Daimler completes the name change, Daimler Mobility AG will also change its brand to Mercedes-Benz Mobility AG, and provide financing, leasing and insurance services for passenger cars and trucks, so that Mercedes-Benz customers can enjoy more flexible and convenient services. On December 10, 2021, Daimler Trucks AG was listed on the Frankfurt Stock Exchange as an independent company. Subsequently, the renaming of the Mercedes-Benz Group underscores the Group's renewed focus on the automotive business, with its eyes set on the future development of Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and Mercedes-EQ, as well as vans.