In the Internet era, everything is developing in the direction of intelligence. In addition to the changes in payment and shopping, the changes in life are also obvious to everyone. The simplest example, take the indispensable types of home appliances in our lives, many families have bought sweeping robots, dishwashers, and truly realized the freedom of hands.
Of course, compared with these novel home appliances, the presence of traditional home appliances has weakened. In the 1980s and 1990s, whichever family could buy a television set was the envy of everyone in the village. Now it is different, the TV has long entered every household, not only the screen is getting bigger and bigger, but also more functions can be achieved.
But most people buy back the TV set, just for decoration, in addition to the New Year's Day will be turned on, usually almost all use mobile phones, tablets to replace the existence of tv. It is worth noting that it is precisely because the demand for TVs in the market has weakened, resulting in a decline in sales of many manufacturers, and even this home appliance giant has been affected.
Some data show that domestic TV sales are much weaker than before, but it does not mean that there is no market at all. It is only with the emergence of emerging brands that the market ranking has changed a lot. According to the data of 2021, the brand shipments in the national TV market reached 38.98 million units, down 12.2% year-on-year.
Among them, Xiaomi, Hisense, TCL, Skyworth, etc. belong to the first camp, in fact, Xiaomi's entry into the home appliance market is still relatively unexpected. However, I have to say that Xiaomi has done a good job in brand marketing. On the contrary, it is the "bellwether" of home appliances in the past, and the TV brand that has won the crown for 20 consecutive years, and its performance in recent years has become more and more lonely, and it has fallen to the second-tier camp.
Speaking of this, I believe that some people should have guessed that this brand is Changhong. As a veteran TV giant in the mainland, Changhong launched the first color TV in the mainland as early as the 1980s, and since then Changhong has become a hit in the market. Basically, at that time, whichever wanted to buy a TV, the first choice was the Changhong brand.
Many people may not know that Changhong was actually established as early as 1958 and has a history of 64 years. Such a home appliance "big brother" is now being overtaken by many emerging brands. Even the company once had to "sell the building" in order to protect itself, which is still a more regrettable situation.
However, the reason for this situation is actually because Changhong did not "go the right way". You should know that in the past, many families regarded TV as a treasure, and at that time, the Brand of Changhong had long been popular in the north and south of the river, and it was itself the "bellwether" in the field of television, so naturally there was no need to worry about sales. Driven by a series of favorable factors, Changhong was successfully listed in 1994.
After that, the development was naturally more outstanding, but Changhong was not satisfied with this, and even set a higher goal for himself. That is, monopolizing the TV set industry, at that time, Changhong signed a supply agreement with many color tube factories.
I thought that after the acquisition of the color tube factory, I had pricing power, who knew that this practice had caused a backlog of goods. Due to the large amount of funds occupied, the inventory of Changhong color tubes is excessive, and the occupied funds alone are billions high.
Later, Changhong cooperated with American companies and used the credit sales model to sell goods. Even the plasma screen that Changhong values most has been gradually abandoned by the market, and the LCD TV screen has become a new trend in the market. Changhong's investment in plasma projects is as high as 4 billion yuan, which can only be "adrift". In order to achieve the return of funds as soon as possible, Changhong had no choice but to sell the Shanghai Changhong Building, and this enterprise, which was once the same name as Haier, has gradually "fallen behind" in the market.