Industry Observation| The Rise of Independent Brands Hongqi Automobile Sales Surpass Cadillac

In the face of the continuous ups and downs of the global epidemic in 2021 and the resulting global chip shortage, Cadillac's Chinese market brand actively responded, with cumulative sales of 233,117 vehicles in the whole year, an increase of 1.4% year-on-year.

In 2021, the Cadillac brand will deepen its efforts in the Chinese market, and the "3+3" product lineup will fully cover the mainstream segments of luxury cars, forming a strong synergy effect and market competitiveness.

Among them, the "new American luxury rear-drive sedan family" composed of CT4, CT5 and CT6 has accumulated sales of 94,620 units in the whole year, an increase of 13.6% year-on-year. With its luxurious texture and extraordinary driving control beyond its peers, the star model CT5 sold 62,098 units in the whole year, an increase of 37.9% year-on-year, and continued to lead the mid-size luxury car segment.

The "New American Luxury SUV Product Matrix" built by XT4, XT5 and XT6 has fully entered the "light hybrid era", of which the XT6, the preferred 400,000-level large luxury SUV, has accumulated sales of 37,998 units in the whole year, an increase of 43.1% year-on-year, and its market share has ranked at the forefront of the market segment.

Domestic high-end brand Hongqi Automobile of course, as always, maintains strong growth The cumulative sales of more than 300,000 vehicles throughout the year, for the first time in history, won the sales championship of second-tier luxury brands, an increase of more than 50% year-on-year, surpassing Cadillac, although it did not complete the sales target of 400,000 vehicles, but this sales performance, in the previous independent car high-end brand, unprecedented.

Other independent car brands, the high-end sub-brand of Great Wall Motor, Weipai achieved 58,000 units in 2021, and the sales volume of the Lynk & Co brand reached 220516 units in 2021, an increase of 26% year-on-year.

The delivery volume of domestic new power brands, WEIlai and Ideal in 2021 was 91,429 units and 90,491 units respectively, both successfully exceeding 90,000 units, reaching a record high.