The sales of ski suits in the Yangtze River Delta and the Pearl River Delta far exceed those in the northeast region?

The Beijing Winter Olympics ignited the enthusiasm of Chinese ice and snow sports, and related enterprises felt it the most.

"We underestimated the market this year and didn't expect to sell so much ski gear." Recently, Ji Guoyuan, head of sales of Alpine (Jiaxing) Sporting Goods Co., Ltd., told reporters that half a month ago, a ski resort looked for him to supplement the purchase of 200 sets of green designated size ski clothes, the spot is not enough, he can only negotiate with the other party, the red and blue ski clothes are counted, and it is difficult to transfer goods everywhere. Ji Guoyuan has good expectations for this year's consumer market, but sales are so hot that Ji Guoyuan did not expect it.

Take a closer look at the market effects of the Winter Olympics, and there are some new changes.

The sales of snow clothing and ski equipment in the Yangtze River Delta region have increased significantly

At present, most of the ice and snow equipment manufacturing enterprises are still in the north, and the production enterprises always hope to be closer to the consumer market, which is logical. However, the spending power of the southern market should not be underestimated - according to the statistics of Alpine brand e-commerce sales, in the past two years, the sales of the Yangtze River Delta and the Pearl River Delta region have far exceeded that of the northeast region. For a long time, the brand has a large number of dealers in the northeast region and rarely has a layout in the south, but every ski season in the past two years, the Yangtze River Delta and the Pearl River Delta will emerge "family-style purchases", and an online order is often three sets of entry-level ski suits, one set for parents and children. Ji Guoyuan analyzed the reasons and believed that new ski resorts in the southern region have been opening in recent years, and the number of people who have tasted skiing is expanding. Xiang Peifeng, who is responsible for domestic market sales at Ningbo Maosen Sporting Goods Co., Ltd., found that the demand for skis in the Yangtze River Delta has increased every year in recent years, such as Jiangnan Tianchi Ski Resort, Daming Mountain Ski Resort, and Yunshang Grassland Ski Resort are their customers.

With the improvement of the southern ice and snow market, more and more investors and enterprises in the Yangtze River Delta have begun to pay attention to the ice and snow equipment industry. Qian Jiannong, chairman of Fosun Tourism & Culture Group, is very optimistic about the performance of the Yangtze River Delta region in the future ice and snow tourism industry chain, and the group is also considering skiing peripheral products, such as snow clothing and equipment, in addition to investing in resorts and ski facilities. According to industry analysts, the Yangtze River Delta region has strong consumption capacity, developed manufacturing industry, and ice and snow equipment companies will be very fast if they want to do it, but more importantly, they need to be carefully judged: the market value is not worth it, whether there are good channels, and whether patented technology can be achieved.

Ice and snow industry germinating "national tide"

Over the years, Ningbo Maosen Sporting Goods Co., Ltd. mainly OEM production of skis, Xiang Peifeng told reporters that the company has been doing export business in the past, in recent years there is a trend of export to domestic sales, the proportion of the domestic market has increased year by year. Xiang Peifeng was also pleased to find that a number of emerging snowboard brands are emerging in China, which have performed well in sales. Entrusting a domestic brand produced by Maosen Company, the sales of "Double Eleven" last year were comparable to some international big brands.

At the same time as the ice and snow industry sprouted a "national tide", some domestic ice and snow brands began to increase investment in design. Hangzhou Tituo Outdoor Products Co., Ltd. mainly sells professional ski jumpers, the company's general manager Zhao Jun told reporters that in recent years, the company has designed a number of fashion ski clothes according to market demand. "Now in the domestic ski population, the proportion of women and young people is rising, and they want ski clothes to look good and fashionable." Zhao Jun said.

Companies are also more sensitive to changes in China's ice and snow market. In recent years, more and more domestic skiers have favored snowboarding. Xiang Peifeng admitted that in the company's domestic orders this year, the sales of snowboards have basically accounted for 70%, and to match the skis, it is necessary to have corresponding snowboard clothing. During the interview, the reporter found that many companies have launched snowboard jackets. "Snowboard clothes are very different from ski jumper suits, not so heavy, more relaxed, a bit hip hop style." Ji Guoyuan said. In addition to fashion, the ski suits produced by Chinese companies should also put professionalism in the first place. "Some foreign luxury brands have now also launched ski suits, so our professionalism should be reflected in technology, how to keep warm, sweat, dry quickly, and prevent odors, we must use our brains." Zhao Jun said.

It's not just ice and snow-related companies that are being promoted

The promotion of enterprises in the Yangtze River Delta by the Beijing Winter Olympics is not only reflected in the ice and snow-related industries, but also in a number of traditional manufacturing enterprises that are upgrading their design and technical capabilities through the Winter Olympics.

Let's start with a piece of clothing. Don't underestimate the Winter Olympic clothing, requiring a certain degree of waterproof and windproof, but also warm and beautiful and take into account the breathability. Among them, Jiangsu Sumeda Textile International Trade Co., Ltd. developed and produced 11 styles for the Winter Olympics, in order to meet the demand, the company used high-tech fabrics and graphene material lining, and a large area of laminating and laser technology. For the Winter Olympics clothing supply fabrics, there is also Shanghai Jialinjie Textile Co., Ltd., which is independently developed by the enterprise, and has the characteristics of anti-pilling, anti-static, light and thin breathable, and high elasticity. Yangzhou-based Jiangsu Kangda Nonwoven Co., Ltd. has developed multi-dimensional heat storage and warmth insulation flakes for the Winter Olympics. Whether it is the fabric or the warm film, it is the result of the "dead bump" technology of the relevant enterprises.

As early as the 2008 Beijing Olympic Games, Huang Wei, then senior adviser on the Olympic economy of the Beijing Municipal Development and Reform Commission, proposed that independent innovation and brand operation must be taken as the main theme of industrial development. At that time, the sporting goods manufacturing industry in the Yangtze River Delta and other places was booming, but most companies were still in the stage of OEM for other brands, and some product designs were criticized. After 14 years of development, a number of Chinese manufacturing enterprises have greatly enhanced their design and derivative development capabilities, and have accumulated a lot of experience in brand operation. For example, the medal ribbon of the Winter Olympics is from Hangzhou Wanshili Silk Culture Co., Ltd., and the ribbon adopts a more complex process on the basis of the 2008 Beijing Olympic Games medal ribbon nano process, which further enhances its waterproof, anti-moth, anti-fouling and other capabilities. For example, the production and sales of the 2018 World Cup mascot "Zabihuaka" in Russia, the development of customized models and derivatives, are all from a Zhejiang company. The company has experienced the "experience" of many Olympic Games, World Cups and other important events, and has become familiar with the design and development of related products, at the same time, the "halo" of participating in important events has won a reputation for the enterprise, and more customers have sought cooperation.

Show the strength of Enterprises in the Yangtze River Delta to the world

China is also the world. From sporting goods to venue construction, for many Shanghai, Jiangsu, Zhejiang and Anhui enterprises, participating in large-scale events such as the Beijing Winter Olympics is also an opportunity for them to further open up the international market.

On January 24 this year, the athletes' business formal wear designed and produced by Jiangsu Sunshine Group was released. In addition, the group also designed and produced relevant Chinese dresses, the head of the design team Yu Yan told reporters that the team has participated in the design and development of some domestic large-scale activities in recent years, accumulated some experience, but the task of this Winter Olympics is different, in terms of design style, to reflect the traditional oriental aesthetics in the aesthetics of the international model, adding more Chinese elements. For example, Yu Yan, in general, traditional formal wear and dresses mostly use smooth fabrics such as silk, but considering the specific use scenarios of the Winter Olympics, cashmere fabrics are used in the design, and Su embroidery technology is used in the production. However, it is not simple to do Su embroidery on cashmere fabrics, and a slight error may affect the overall presentation effect, after more than 60 fabric samples, dozens of hand-embroidered modifications and perfections, the sample clothes were finally determined.

Many details of the Beijing Winter Olympics have shown the world the characteristics and strength of Chinese manufacturing. For example, one of the landmark buildings of the Winter Olympics, the Yanchong Expressway Prince Edward City Winter Olympic Ice and Snow Five Ring Bridge, was designed by the landscape bridge design team of the Architectural Design and Research Institute of Southeast University, and the bridge used the Moon Cave Gate as a bridge tower design image, reflecting the concept of "the unity of heaven and man" in Chinese culture. In addition, the "Xue Ruyi" National Ski Jumping Center's variable angle diagonal elevator, customized and developed by Suzhou Rhein Elevator Co., Ltd., is currently the world's largest running length large-load variable angle ramp elevator. The special cable of the "Xue Ruyi" LED light strip is from Yangzhou Baosheng Science and Technology Innovation Co., Ltd., and Baosheng also provides intelligent distribution boxes and corrosion-resistant steel cable trays for the Cultural and Creative And Convention Center and Comprehensive Pipe Gallery of the Winter Olympics. Ningbo Dafeng Sports Equipment Co., Ltd. contracted more than 75% of the seating system of the Winter Olympic Games equipped with spectator seats...

After studying the impact of the Olympic Games on the manufacturing industry, some experts said that major sports events may arouse temporary attention and enthusiasm, but the flow is short-lived, and practicing internal skills is the way to long-term development. In the context of the development of the digital economy, the "future factory + industrial brain" model may be an important direction for the development of the entire Yangtze River Delta manufacturing industry.