The real estate industry has always been deeply concerned by everyone, and the trend of real estate is also in the rise of continuous fluctuations, in 2021 when Evergrande Real Estate's 1.97 trillion yuan debt incident was exposed, the various real estate group companies have received more attention from everyone, but also by more bank supervision attention, this is not january this year, and was once again exposed to the second "Evergrande" event, what is the specific situation?
The journey of happiness in Huaxia
Huaxia Happiness Real Estate was founded in 1988, Wang Wenwen initially earned initial funds by the project of a dormitory building, although Wang Wenwen did not have such a high degree, but he had a unique vision, he saw the future prospects of the real estate market, and established a property company, to know that there was no special property management company in the market at that time.
After entering the 21st century, Wang Wenwen bought a piece of land on the outskirts of Beijing under the opportunity, when Beijing's housing prices did not grow so barbarically, and it was in this land that Huaxia Happiness began to develop rapidly, and in 2018, it achieved sales of 160 billion yuan, which became the highlight of Huaxia Happiness, and successfully sent Chairman Wang Wenwen to the Forbes list that year.
Huaxia Happiness became the second "Evergrande"
It is precisely because of the inflated development of Huaxia Happiness that after experiencing the glory of 2018, the company did not adjust its development strategy according to the situation, so that the company gradually declined. According to the latest data, Huaxia Happiness's sales in August 2021 fell by 46% year-on-year compared with last year, and the loss was 9.4 billion yuan, when Huaxia Happiness's arrears and debts were more than 180 billion yuan, is this not the same as Evergrande? As long as there is land and real estate, there is no money.
The difference between Huaxia Happiness and Evergrande
Although Huaxia Happiness does not have the high amount of arrears from Evergrande, it is the same situation, and the real estate in its hands cannot be sold, resulting in a serious shortage of funds, and the bank has not been able to lend. But evergrande group after all strength is higher than Huaxia happiness, because Evergrande group below there are many other industries, such as Evergrande team football, property, automobile, etc., if eventually bankruptcy liquidation and reorganization, Evergrande Group's subordinate industries can develop independently, and the prospects are good, but Huaxia happiness is not so lucky.
Wang Wenwen actually cashed out 13.1 billion yuan
Similarly, the thunderstorm incident of the two groups occurred, but the chairman of the two companies was two kinds of handling attitudes, Wang Wenwen in the face of the company's problems, the management found an investor, and signed a VAM agreement, but Wang Wenwen will be the newly introduced 18 billion funds for investment, and did not improve the internal management and operation of the problem, may also be because he saw the company's prospects are worrying, so he even cashed out 13.1 billion yuan for himself in advance, what kind of company chairman, when the company is facing difficulties, He only thought of his own interests and ignored the company's difficulties.
Will the huge debt owed by Huaxia Happiness go out of business?
In the face of such a huge debt of Huaxia Happiness, will it immediately collapse? The answer is no, it will first enter the 5 to 8 years debt extension period, that is, if the debt can be paid off within 5 years, Huaxia Happiness will achieve a reversal, but because of such a company under the management of the chairman, can the future development prospects really be? Is it really possible to achieve a headwind reversal?
Conclusion:
Whether it is the real estate industry or other industries, the development of the company is fluctuating, but no matter what stage of the company's development is in, it needs to be managed correctly and in a timely manner, and it is necessary to recognize what the enterprise needs most at each stage, whether it is brutal marketing or internal management improvement. Huaxia Happiness was also an excellent enterprise in the beginning, but since the development of the enterprise, it does not pay attention to the internal management of the enterprise, only pays attention to external expansion, then the enterprise will not go far.