Every Spring Festival, I gain three pounds, take a closer look at three kilograms, try to lose weight for more than half a year, and look at the New Year in the blink of an eye.
In today's extremely rich materials, even if the consumption power is basically what you want to eat, even if the parents' generations say that "the food that can be eaten in the New Year" seems to be getting farther and farther away from the lives of young people, this young people still eat the Spring Festival year after year, and call it a beautiful name:
The taste of the year is eaten.
Look at the way they flaunt sugar oranges, and you know how exaggerated this is:
"I didn't have a bag of sugar oranges to spend the night, and I finished all the New Year goods my mother had prepared within two days of arriving home."
"Sugar oranges are bought in the morning, and the hands are yellow at noon."
"I can show off four sugar oranges in one mouth, and now except for my heart, I am yellow everywhere."
Eating here, the young man himself sensed something was wrong. When they look up in the bathroom and look in the mirror, check their appearance before going out, or even inadvertently glance at a reflective object, they all find a fact – ah, gain weight!
So, like looking for answers to all of life's problems, they began searching the Web for solutions.
Do not search do not know, in the vibrato, Little Red Book, Weibo and other social media platforms, the "Spring Festival does not grow fat" related content has long been the norm, and behind this even hidden wealth password.
The various gate factions are full of tricks
"The Spring Festival has come, here is a guide to the New Year without gaining weight, first like the collection and then watch it."
If you are a heavy user of short video products, I believe that in recent days, you have brushed a lot of such content, don't look at the theme of these videos are to teach people how not to gain weight during the Spring Festival, but their "exercises" and "essentials" are actually different, and a closer look can even summarize several gate sects.
The First Gate Sect we call it the "Ascetics."
The covers of these videos are mostly good fitness bloggers with exposed vest lines and abs. Very much in line with their design, the methods they provide are strict control of diet plus regular exercise, which includes three meals with less oil and less salt and regular quantitative, several sets of Hiit training per day, and occasionally need to fast on the hour.
What is a light fasting, you ask? The "learning" in this is too big. After studying the light fasting method recommended by several head bloggers, we feel that this is no longer an asceticism in the world, but a unique martial art that can be compared with the cultivation of immortals in fantasy novels.
Disassemble this set of exercises, from easy to difficult can be divided into "16 + 8 fasting", "18 + 6 fasting", "20 + 4 fasting", the front number represents the fasting time of not eating, and the latter number is the time that can be eaten every day. In addition to light fasting in daily increments, you can also choose "alternate day fasting" and "5+2 fasting" in seven days a week, the former fasting for one day every other day, and the latter for five days and two days.
Let's say that going home for the New Year according to this method is simply "saving heaven and destroying people's desires", and the rhythm of being driven out of the house by parents in minutes.
So another gate sect introduced a completely different method, declaring that "eating and drinking is not fat."
The cover of this type of video is also eye-catching, slim and slender bloggers or holding chicken legs elbows, or holding a bunch of snacks, with the title of "Spring Festival crazy eating is not fat", which makes people very eager to click. After opening the watch, you will find that the "magic tricks" of these bloggers are also extreme.
To be more detailed, bloggers who eat meat advocate the "ketogenic diet", that is, by abstaining from carbohydrates and sugars, only eating protein and fat, so that the body changes from sugar burning mode to fat burning mode.
This method allows people to no longer have to give up their appetites, and they will not worry about eating too much and getting fat, so they once swept the major social media platforms in China. However, its drawbacks are also obvious, this dietary method originated from European and American countries, in fact, needs to be carried out under the guidance of professional doctors, and there are still many unknown health risks for individuals to rush to implement.
There is also a category of bloggers who advocate the "full stomach low card eat not fat" method, and all kinds of low-calorie foods are also regular customers who appear in their videos.
Disassembling the ingredient lists of these snacks, you'll find that konjac, chia seeds, whey protein, chicken breast, and chickpeas, which are highly satiety and low-calorie, make up the main ingredients. Looking at this trick seems to be a bit interesting, but if you take the product name to search on the e-commerce platform, the comment area is either spitting that it is difficult to eat, or crying that the low card does not bear the burden to eat, and the result is fat.
So it was the turn of the more wild bloggers to play, and they even came up with the black technology killer - to make a fuss about digestion and absorption.
This method simply cuts to the psychology of young people "lying down during the Spring Festival and not getting fat", they use the form of popular science in the form of popular science to analyze the physical and chemical reactions of the head of the Tao, and teach people to use some "ingredient safety auxiliary products" from the two time nodes before and after meals to avoid obesity.
Careful study of such products recommended by major bloggers will find that pre-meal auxiliary products mostly have the function of blocking carbohydrate and sugar absorption, while post-meal auxiliary products are mainly to help digestion and promote metabolism.
Without practice, there is no right to speak, and the effect is not known whether it is good or not, but most bloggers will silently add a sentence when recommending products, "There is no weight loss function, which can reduce the chance of gaining weight after a big meal, but it is still necessary to properly control the amount of food."
I can only say that I understand everything.
The wealth code behind "Spring Festival does not grow fat"
Although the variety of "Spring Festival do not grow fat" method is dizzying and dazzling, this does not hinder its popularity. Rough statistics, including "Spring Festival does not gain weight", "Spring Festival weight loss", "Spring Festival slimming" and other content in the Little Red Book has more than 200,000 notes, and similar content in the Douyin Kuaishou like comments are as many as nearly one million.
Behind the traffic is the wealth code, through the public's demand pain points during the New Year, "Spring Festival does not gain weight" has even begun to become a business.
Yunfei, who works in Beijing, before returning home during the Spring Festival this year, also brushed the content of "Spring Festival does not grow fat" on the Little Red Book, with the mentality of trying it out, she paid attention to several big Vs with nearly one million fans on the platform, these people are either fitness bloggers, or health bloggers, there are also knowledge and science bloggers, they are teaching fans how to live a Spring Festival that is not fat in the form of videos or graphics.
Yunfei pays attention to a small well-known fat loss big V in the KOL, from the middle of January to do the "Spring Festival does not gain weight" feature, before and after more than ten short videos, the content almost involved in all of the above "door school" methods, whether you can not control the mouth, or can not open the legs, or other problems, it seems that you can find a solution in his video.
"There are indeed many netizens in the comment area who said that following his method to slim down, it is more heartwarming", so Yunfei began to seriously watch every video of the blogger and crouched down to his every live broadcast.
Seeing more, Yun Fei also glanced at some doorways.
No matter which method is mentioned in the video, it is necessary to make adjustments in terms of diet, many netizens because of the lack of corresponding knowledge and too lazy to do their homework, most of the time they ask bloggers to give direct purchase advice, and at this time or conscience recommendation, or obscure soft wide, many of the recent years of the rise of light food products and fat reduction auxiliary products, it is more and more appear in the content of these bloggers.
In fact, it is not a new thing for influencer bloggers to carry goods through short videos and live content. The brand side is also aiming at the fan traffic behind these bloggers who have urgent needs for fat loss, fitness, and health, so as to choose to cooperate with them to promote their own products.
Not only that, many head big Vs even began to build their own fat loss brands, and vigorously promoted in short videos and live broadcasts. Compared with other bloggers with vertical content, the appeal and purchase conversion power of this kind of big V to fans are actually much higher, and due to the asymmetry of information, the latter has a strong desire to communicate, which makes the precipitation of private domain traffic very easy.
Yunfei purchased a self-created product in the live broadcast room of this fat-reducing big V, thus joining a WeChat community called "Don't Gain Weight in the New Year". Judging from the number, she joined the second WeChat group. There are more than four hundred members in the group, the majority are women, and the administrator is the operator of several group nicknames as nutritionists, who are also the staff of the big V team.
According to Yunfei's personal experience, the activity of this community is extremely high, and it can reach hundreds of messages without reading news for a few hours. Under the leadership of the administrator, the members of the community will record and punch cards every day on their diet, exercise, work and rest, etc., and the former will often remind members to "control their mouths and reduce unnecessary diets" and "if you want to eat, come to the group to chat".
In addition to feeling that this community was spending too much time a few days ago, Yunfei did not feel anything else. Until the spring festival holiday officially began, as more and more people participated in the group chat, the administrator began to frequently remind members to use their own products. The blogger also personally came forward to call on members to go to platforms such as Xiaohongshu to share their good experience of using products. As an encouragement, people who post and share can get the latest products for free.
Seeing this, Yun Feicai somewhat returned to her senses, and she seemed to be wrapped up in a business in the name of "spring festival does not grow fat".
Is it really useful, or is it an IQ tax?
Unveiling the cloak of "Spring Festival does not grow fat", it is not difficult for us to find that it is essentially a fat loss business.
As the bodies of contemporary young people repeatedly wrapped in milk tea, hot pot, and takeaway pulp are expanding, and the concept of fat loss has begun to emerge one after another, no one can know what the next popular method is.
However, if you look at these fat reduction methods in a longer time dimension, you will see that they are just marketing concepts packaged by capital through scientific slogans, and they are constantly questioning, overturning, supporting each other, and starting again.
For example, the popular high-fat foods that are being used as a guideline for ketogenic fat reduction were actually the first to be overthrown in the last century.
As early as the 1960s, a paper in the New England Medical Journal pointed out that fat and cholesterol were the biggest killers of human health and the main cause of obesity, but sugar did not affect human health, so saturated fat became the most sought after concept of fat loss at that time.
"Coincidentally", at that time, several of the world's major food giants were engaged in the sugar business, including chocolate bars, Coca-Cola, biscuit cereals, which people often eat, which are inextricably linked to sugar.
But this theory has undergone earth-shaking changes in the present.
Fat is innocently released to some extent, and sugar has become the biggest culprit in accelerating people's aging and obesity. Stars who have the ultimate pursuit of fat-reducing diets have taken the lead in pushing the "sugar cessation of sugar" to a small climax, and then the market demand has quickly spawned sugar-free drinks, sugar substitute foods (mostly made of artificial sweeteners such as erythritol and aspartame), and health care products that block the absorption of powdered sugar, etc. Sugar has become a food ingredient that people are afraid of.
Also disliked by people are carbohydrates with a sugar content that is not low.
Almost all fitness, fat loss, health bloggers are advising everyone to "eat less carbs" and "eat carbon at a fixed time", indicating that this is not only conducive to the formation of a lean physique, but also makes people think more clearly, work and study more efficiently, and everywhere is judging carbon water.
But is such a tricky and harsh fat loss method really useful?
Chen Yi, who has practiced "cutting off sugar and cutting off carbon" for more than half a year, told Pin Play that he had successfully brushed nearly 20 pounds of fat by relying on this method, and the naked eye visibly lost a few laps, but with the lengthening of the time of "cutting off sugar and cutting off carbon", he began to have an irrepressible desire for sugar and carbon, and his emotions often became impatient, "Later he often overeased, bought a lot of bread and cake and other high-sugar and high-carbon foods, and could not stop eating", after eating it, he was very guilty, so he began to control the diet again, like entering a strange circle.
Coincidentally, Yunfei said that in the WeChat community of "Not Gaining Weight in the New Year", one of the most discussed topics in the daily life is also overeating, many of which have members who are on the verge of overeating to seek help in the group, there are also people who have just finished overeating to express regret and guilt, and some people gradually stop speaking and become silent.
In the end, in the way of eating and drinking, they found that their figure and health are gradually drifting away, so they choose a seemingly efficient way of losing fat, but in fact, they have never established a correct and good relationship with food, and under the influence of Internet celebrity bloggers and capital marketing, they love and hate food extremely.
The business of "Spring Festival does not gain weight" continues, and soon, it will change into "how to quickly recover weight after the Spring Festival" as needed", "Spring does not lose weight, summer is sad", "Vest line is the standard in summer"........
And how long will it take for the young people trapped in this to reconcile with food?