· This is the 4336th original debut article with a word count of 3k+ ·
· Qin Shuo | Wen Follow Qin Shuo Circle of Friends ID: qspyq2015·
The Year of the Ugly Bull is a big mark for almost all real estate enterprises outside the central state-owned enterprises.
At the end of the year, Hu Baosen, chairman of Jianye Group, wrote a "letter from the old Hu family" to report to the Jianye family on the extraordinary road traveled this year.
This year, Jianye experienced the grand opening of "Only Henan Drama Magic City", shared the joy of Zhongyuan Jianye's successful listing, and also experienced a cold winter with the industry.
In this year, Jianye Group achieved sales of 131 billion yuan and paid 7.14 billion yuan in taxes.
"We repaid $400 million on schedule, maintaining a 29-year record of zero delinquency in financial institutions and zero evasion in the tax department. Adhering to the company's values of 'keeping promises, being responsible, taking the right path, doing the right thing, and being willing to suffer losses', it has brought confidence to the market and the industry. ”
Some people may say that zero arrears, zero evasion, such a "double zero" is not the duty of the enterprise? Yes, it's the duty. But in the 29 years of entrepreneurship, no matter what kind of market storm, no matter what kind of policy regulation, can always keep their duty, I can't help but say: magnificent!
There is also a passage in the "Old Hu Family Book" that moves me -
"Drink ice at night, do nothing during the day, and sleep hard at night." In the most difficult time, I saw the feet of the property owners soaking in the flood and turning white, saw the responsibility of the flood not to retreat, I did not retreat, and guarded the owner's home; I saw the eyes of the real estate people who stayed up late with blood, I saw the sales amount of Puyang Tianzhu against the trend of opening day of 800 million yuan, and the performance of the dematerialization rate of the sale of the house exceeded 90%; I saw the back of the engineer's cracked hands in the cold wind, and I saw the worn shoulders and still upright backbone of thousands of Jianye people. Seeing 79,000 new homes delivered on schedule or even ahead of schedule, the owners smiled happily when they got the keys. We forge ahead under pressure, seek success in difficulties, and thousands of stoic Jianye people have become the beam of light that the enterprise has crossed to the dark moment. ”
This passage speaks of the hardships and value of the industry. The country's economy, the wealth of the people, the needs of the family, the development of financial institutions, and the drive of hundreds of thousands of industries are inseparable from real estate, how can it be that when the three words "real estate" are mentioned now, there is always a "sense of alternative"? Is this really fair to the industry?
Lao Hu was born in 1955, and now he looks at him, atmospheric and wise, more elegant and thick, and does not look old. In 2001, when Lao Hu was 46 years old, when he was still a heroic age, he was labeled "old" by the "South Wind Window" with an article entitled "Henan Merchant Lao Hu" (author: Shi Bao), and has since been called open.
Lao Hu sometimes joked: "Because of that article, how many years old did I get old in advance." ”
However, when I recently re-read "Henan Merchant Lao Hu" (the first half of October) published by "South Wind Window" in 2001, I found that the source of "Lao Hu" was the master's own way, from himself.
There is a passage in the text:
"In the early 1990s, the Henan market was not well developed and lacked norms. Some people think that this investment environment is like a saline land, and the businesses on the saline land are often difficult to grow. But the saline and alkali land is not nothing, my old Hu is a native of Henan, grew up drinking saline water, alkali resistance is strong - the ability to adapt to this environment is strong, so I am like a fish in Henan. ’”
20 years have passed, and Lao Hu has come step by step in the environment that was originally like a saline-alkali land. Henan has had many "famous enterprises" such as Asia Commercial Building, Zheng Baiwen, Chundu ham sausage, all of which have become yesterday's stories, and Jianye has done better and better, becoming the industry benchmark of "letting the people of Henan live in a good house".
The success of Jianye has caught up with the high-speed train of urbanization from the external factors, but the internal factors are more fundamental.
Lao Hu is a humble person, not modest on the surface, but modest in the bones. In 2001, Jianye was already very influential in Henan, but he said: "If an enterprise wants to develop sustainably, six conditions are indispensable: team, decision-maker, business direction, management mechanism, anti-risk ability and external environment." If these six problems are solved, any business can develop. But these six conditions, Jianye is not fully equipped at present, so I think Jianye has not yet reached the standard of a successful enterprise. "With a sense of distress, he has been learning, improving, and improving.
But Lao Hu is a person with a lot of confidence in his heart. This underpinning comes from culture.
In 2001, he said: "Henan is a region with very deep historical and cultural accumulation, although its surface is covered with a layer of salinity, but as long as you survive, root down, through the saline layer, you can absorb the rich nutrition of traditional culture." Outsiders often don't see this, but through nine years of operation, Jianye has taken root and has begun to touch the fertile cultural soil. ...... There are some negative things in the personality of Henan people, such as small wealth and security, slow response to new things, etc., but there are also many positive things, such as perseverance, thickness, atmosphere, persistence and so on. ”
Culture is a force that gives people concentration and self-awareness. Relying on the original intention of "rooted in the Central Plains and benefiting the people" and the enterprise spirit of "pursuing excellence and persevering", Jianye has focused on Henan and has achieved full coverage of 122 counties and cities above the county level, which is unique in China's real estate industry.
In the episode of "Changing the World" interviewing Lao Hu, he talked about Jianye's "provincial development model" and told a story that I didn't know before.
Why did Jianye "not go out of Henan" in the first place? Not just because of the hometown complex, but because Lao Hu sent two teams to conduct market research in six provincial capitals in the central region, the housing prices in Jiangxi were not as high as in Zhengzhou at that time. "What did you go so far for?" Since Henan is so big and there are more than 100 cities, if you have the confidence to take root here and do it downwards, isn't it also a big market?! Therefore, it is proposed to 'take root in the Central Plains and benefit the people'."
Lao Hu is an entrepreneur and a cultural person, and culture is in his view a high mountain, and it is more approachable. He brings culture and business together very well.
He likes to say"Show weakness to others, do things to leave room".
"Why does the peasant live a stable life, because when he has a good life, he will hoard grain, and when the life is not good, he will still tighten his belt and do things to stay. That's why I'm talking about the wisdom of the peasant students. Later, I found that their behavior is to show weakness, he sees everyone looking up, everyone is already looking up at you, can you still not help him? Strong, strong, all these people in the end of the end is not good. ”
He also likes to say that "when it is hot, it is not dry, and when it is cold, it is not abandoned", saying that it is necessary to have a late autumn mentality when doing business.
"At 20 degrees Celsius, people feel most comfortable. Doing business is very important is to control their own mentality, when the situation is good, do not follow the blind coaxing, do not dry; when the situation is not good, do not give up, if you can pass the winter, can be through the management of the internal strength of cultivation healthier, then not more opportunities? ”
He also understood the relationship between business and society from the harvest of willow and jujube trees.
"You see the willow tree, why is it growing fast?" It has a lot of leaves, after which it becomes a new round of nutrients, and the next year it sprouts in the spring and becomes a new growth cycle. Which tree grows slowly, the jujube tree grows slowly, and why? The leaves of the jujube tree are too small, few and small. The relationship between enterprises and society is also the same, as long as you return to society more, your enterprise will get more nutrients and complete a new round of life cycle. ”
The "Book of the Old Hu Family" mentions "Chao was ordered to drink ice at night", from the inner volume 4 of Zhuangzi.
Ye Gongzigao (the doctor of the State of Chu) wanted to send an envoy to the State of Qi, asked Confucius for advice, saying that the King of Chu sent me to the State of Qi, and that I had a heavy responsibility, and that I had to accept the edict of the monarch this morning, and I would have to drink ice water in the evening, probably because I was anxious and worried in my heart! Confucius said that there are two Great Laws in the world that are sufficient for precepts, "one life is also, and one is also righteousness", that is, the mandate of heaven and morality. A child loves his relatives, is fate, and a courtier is a prince, and is righteous. Knowing that the world is difficult, helpless, but able to settle for the situation and conform to nature, this is the highest state of moral cultivation ("virtue to the supreme"). Being a courtier will have to do things that you have to do, and when things happen, you must be able to grasp the truth (do things truthfully) and forget yourself, where can you still care about life and hate death! You can do it this way! ("If you act with affection and forget your body, how can you be happy and evil!") The Master can do it! ）
"Drink ice at night, do nothing during the day, and sleep hard at night." This is the spirit of Chinese. There are indeed many "helpless", but they are still "safe and secure" and moving forward.
Cultures are connected. The Western saying is, "God, please give me the peace to accept what I cannot change, give me the courage to change what I can change, give me the wisdom to discern the difference between the two."
Lao Hu is no longer a simple businessman, he is well versed in the national conditions and culture, and tries his best to do things that are valuable and meaningful to society. He's a capital man.
2022 marks the 30th anniversary of Jianye's founding. Lao Hu said: "In the face of the great changes of the times and the inflection point of the industry, we must 'save wisdom from peasant students', go with the times, borrow geographical advantages, seek people, maintain strategic determination, 'do not give up when it is cold, do not dry when it is hot', and we must self-revolution, lightly load, and greet the 30th anniversary of jianye with a healthier attitude." ”
Nine curves of the Yellow River, thousands of turns, chasing the light, steady and far. Bless Lao Hu, bless Jianye!
Lao Hu's favorite "Cai Gen Tan" said, "A gentleman living in peace should be worried about a piece of his heart, and he should be stoic to achieve it." This is the source of the spirit of Jianye, and in this era of great changes, it is also worth more enterprises to experience and learn from.
"Changing the World Interview on the Management Thoughts of Outstanding Entrepreneurs in China" is a joint project of CBN, Fudan Management Award Foundation, and Oriental Management Research Institute of Fudan University. The project aims to summarize the management ideas and effective management practices of outstanding Chinese entrepreneurs into management theories with Chinese characteristics, and to convey the wisdom of oriental management in the form of documentary TV specials. 】
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