Sure enough, the Henan Spring Festival Gala was "out of the circle" again

□ Sun Wenwen (Xinxiang College)

Chinese New Year's Eve night, in the Spring Festival Gala programs held by major television stations, Henan Satellite TV's traditional national style evening party stood out, following last year's Henan Spring Festival Gala, it once again "went out of the circle", setting off a warm pursuit and cheer on the network platform.

This year's Henan Satellite TV gala continued last year's traditional cultural style and created a feast of national style culture for the audience. The children's dance "Yellow River Mud Baby" integrates into the intangible clay sculpture craft, and at the same time shows the image of the little dolls who grew up by the Yellow River in the 1970s and 1980s, they play happily and jump, which attracts many viewers to shout "Is my childhood memories to kill"; the dance "National Color Tianxiang" takes peony as the guide, presenting eleven historical figures in the tang dynasty, such as Bai Juyi, Di Renjie, Zhang Xu... The dancers interpreted the different faces of the Tang Dynasty with their own character styles, allowing us to see a culturally inclusive, prosperous and prosperous Tang Dynasty.

Whether it is the Yellow River culture, the Tang Dynasty style or the Taiji martial arts culture included in other programs of the party, etc., we have seen an image of Henan with rich cultural variety and strong historical charm. In fact, since last year's Spring Festival Gala "out of the circle", Henan Satellite TV has also created a series of national style programs, such as "Lantern Wonderful Tour", "Qingming Season Fantastic Tour", "Mid-Autumn Festival Fantastic Tour" and other "Fantastic Tour" series of programs based on traditional festivals, which have won the praise of the audience and triggered heated discussions on the Internet. It can be seen that Henan, as the birthplace of Chinese culture, has bred a traditional culture with a "taste of home" and can arouse the sense of cultural identity in the hearts of Chinese sons and daughters. Therefore, we expect that Henan's cultural industry can create more "hometown" cultural products, so that countless "homesick" people can feast on their mouths.

In fact, each province has its own style characteristics, containing cultural treasures precipitated by history, such as the Southern Song Dynasty culture, Yangming Xinxue and Yongjia school in Zhejiang, the Qilu culture with Confucian culture as the core in Shandong, and the open and compatible Bashu culture in Sichuan. At the same time, each region has a regional cultural characteristics of food, history, dialect, ecology, etc., can be used to form its own cultural signboard, to create a unique cultural flavor. We look forward to the grandeur of the major cultural sects blooming with a hundred flowers and a hundred schools of thought contending, which will be another brilliant era.

In recent years, we have seen a large number of national style products emerging, including the Spring Festival Gala in Henan, such as "Dance Millennium" and "National Treasure" and other media products. In addition, some cultural brands jointly named with intangible cultural heritage or museums, the cultural connotations contained in them have also been paid attention to and loved by the majority of consumers, and the "2021 Intangible Cultural Heritage E-commerce Development Report" released by the Public Opinion Laboratory of the Chinese Academy of Social Sciences shows that the consumers of intangible cultural heritage products have reached 100 million levels. The truth is that we began to pay more attention to our indigenous traditional culture, although initially like a hungry child, greedily eating ready-made food that has been cooked, regardless of whether those foods meet our own physical needs and gastrointestinal characteristics, but now we find ourselves with the best ingredients around us, and we can explore delicious dishes on our own. If we are now in the embryonic stage of exploring local traditional culture, then in the future we will reach a prosperous period of intertwining with various cultures after the revival of local traditional culture, and we look forward to that prosperous period will be as wonderful and lively as another Tang Dynasty!

In the final analysis, now that we enthusiastically support local traditional culture, it is also a manifestation of cultural self-confidence, and I believe that we who uphold this cultural self-confidence spirit can bravely explore the future Chinese cultural landscape with a firm and calm attitude.