Last night, the dance poetry drama "Only This Green" appeared on the Spring Festival Gala of the Year of the Tiger on the Central Radio and Television Corporation, and at the same time, sanxingdui creative dance "Golden Face" also danced the Spring Festival Gala and made a stunning appearance. The integrated and innovative program with both the excellent traditional Chinese culture and the aesthetic pursuit of the times has left a deep impression on everyone.
In recent years, there have been more and more National Style Dance programs that have gone out of the circle with praise. Why is this category more and more capable? How to better revitalize traditional cultural IP in the new era?
"Green" visual feast
"Golden Face" made a stunning appearance
According to CCTV News, the inspiration for the creation of "Only This Green" comes from "A Thousand Miles of Rivers and Mountains".
"A Thousand Miles of Rivers and Mountains" is one of the top ten famous paintings in China, painted by the Northern Song Dynasty painter Wang Ximeng in half a year at the age of 18. Unlike the ink painting in black and white tones, the painting is named after the mineral pigment painted with litholite green, and the brilliant turquoise tones are intertwined to depict the splendid splendor of thousands of miles of rivers and mountains.
Part of "A Thousand Miles of Rivers and Mountains"
The whole dance poetry drama takes the chapters of "exhibition volume, asking for seals, singing silk, searching for stones, learning brush, quenching ink, and entering painting" as the outline, telling the story of a young researcher of the Forbidden City who "crossed" back to the Northern Song Dynasty and "peeked" at the painter Wang Ximeng's creation of "A Thousand Miles of Rivers and Mountains" from the perspective of "exhibition volume people".
At the same time, Sanxingdui's creative dance "Golden Face" also danced the Spring Festival Gala and made a stunning appearance.
It is understood that the creative dance "Golden Face" draws new inspiration and creative elements from the Sanxingdui civilization, and tells a romantic love story full of suspense and poetry in the form of a love double dance, showing the Beautiful Yearning of the Chinese Nation for a happy life. The program is planned and directed by film director Yu Baimei, choreographed by Yang Liping, using cinematic shooting methods, through CG design and production + optical motion capture technology, to show the audience a romantic, mysterious and aesthetic visual feast.
Creative Dance "Golden Face"
Another program that attracts the attention of young netizens is the landscape Tai Chi "Moving Clouds and Flowing Water". Martial arts are traditional, but what kind of sparks will it stir up when it collides with the steel forest of the modern city? At the highest point of the three cities of Shanghai, Guangzhou and Chongqing, the movements of the three martial arts masters are rigid and soft, the opening and closing are orderly, the movement is divided, and the static is combined, and there is indeed a trend of "moving clouds and flowing water".
"Flowing Clouds"
In addition, there are creative music and dance poetry painting "Remembering Jiangnan", original ecological scene performance "Song of the Land", martial arts short drama "Milk Tiger Howling Spring", musical short drama "Vientiane Rejuvenation", children's dance "Star Dream" and other works. They show the beauty of history, the beauty of mountains and rivers and the beauty of culture from different aspects.
National style trend "out of the circle"
David TV "Inner Volume"
In the past two years, the national style song and dance program has gradually become the trend of the evening, and the integration of traditional culture and the trend of the new era has become a new trend in the production of variety shows. The new form of "culture + variety show" has also won the recognition of more audiences.
Last year, Henan Satellite TV's Spring Festival Gala became popular with "Tang Palace Night Banquet", and successively launched the "Wonderful Tour" series in festivals such as Qingming, Lantern Festival, Dragon Boat Festival, and Mid-Autumn Festival, and the classical dance works of the underwater dance "Prayer" and "Crane Return" have "gone out of the circle", making netizens call "Henan Satellite TV crazy".
A series of national style songs and dances of Henan Satellite TV have entered the process of IP image commercialization. In February last year, "Tang Palace Night Banquet" launched an official joint cultural creation, and IP images such as "Tang Xiaomei" successively appeared on the stage; in September, the official animation version of the IP image was released; and in December, 4 digital cultural and creative collections were launched. In the second half of the year, henan satellite TV and station B cooperated in the variety show "Dance Millennium", which also won the excellent reputation of Douban 8.8 points.
Image source: Zhengzhou Song and Dance Theatre
Henan Satellite TV took the lead, and other evening parties have also been "rolled" on the National Wind Road.
During the Mid-Autumn Festival last year, Shaanxi Satellite TV and Hunan Satellite TV combined regional characteristics such as bowls and bowls and orange islands to launch programs such as "Peach Blossom Note" and "Frightening Dreams". A month ago, in the cross-Chinese New Year's Eve, the B station evening party had a stage poetry drama "Only This Green" excerpt, the display of the national style UP master, Sichuan Satellite TV's "National Rhyme New Year Concert" opening show "Across Time and Space to Meet You", the symphony orchestra, electronic music and the restoration of ancient instruments of the Tang Dynasty collided, playing the game music of "Glory of the King", and realizing "Chinese and Western Fighting Music" and "Ancient and Modern Fighting Music".
In addition, the dance variety show "Dance Millennium" jointly created by Henan Satellite TV and Station B is a performance method of "plot + repertoire" to connect the Chinese stories in the dance. This variety show uses the narrative techniques of film and television dramas to create a distinct character image, so that history and culture can be presented through dance, and on this basis, the story behind the dance is excavated. Dance and story are united and interconnected. Earlier, Guangdong Satellite TV launched a large-scale acrobatic program "Four Seats of Skill", which adopted the cultural blend of "acrobatics + dance + martial arts + Chinese music", with high-tech dance and VR immersion experience, and also presented an acrobatic audio-visual feast to the audience.
Revitalize traditional culture
The IP concept is everywhere
Nowadays, "consumption upgrades" have sprung up, and the concept of IP has blossomed everywhere.
In November 2020, the Ministry of Culture and Tourism issued the "Opinions on Promoting the High-quality Development of the Digital Cultural Industry", which introduced the concept of IP, proposing to "cultivate and shape a number of original IP with distinct Chinese cultural characteristics, strengthen IP development and transformation, and make full use of animation games, online literature, online music, online performance, online video, digital art, creative design and other industrial forms to promote the creative transformation and innovative development of China's excellent traditional culture".
Under the guidance of such policies, in recent years, on the road of IP development and practice of traditional culture, a number of typical models have also emerged: traditional cultural programs such as "Tang Palace Night Banquet" and "National Treasure" have amazed netizens, and the Forbidden City, Dunhuang and other national tide cultural and creative IP have made life more literary and artistic...
Experts generally believe that IP is the essence of culture after accumulating to a certain level, with a complete world view, values, and its own vitality. For a time, the literary circle, art circle, game circle, film and television circle coveted the "big IP" at the same time, but also focused on the "family foundation" deep Chinese excellent traditional cultural resources, if a step slower, the loss is not only the theme of IP, but the potential huge consumer market behind the traditional cultural IP and strong fan purchasing power. Similarly, making full use of digital means such as online literature, animation, film and television dramas, games, and e-sports to promote the formation of more popular cultural symbols, that is, IP, in the existing cultural industry chain, is also conducive to the inheritance and innovation of traditional culture.
Many people say that nowadays, the "spring" of China's excellent traditional cultural IP has arrived. However, how to better revitalize traditional culture in the new era needs to be further explored...
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Source: CCTV News, Interface News, Beijing Youth Daily, Daily Economic News, China Culture Daily, Elephant News