
According to the US media Basketball News, since last year, the NBA has become the dominant social media (juggernaut).
In 2021, the NBA is reportedly the most viewed and highly engaged professional sports league account on foreign social media, with 24 billion views and 2.3 billion interactions on all foreign social platforms. In addition, the NBA added a total of 18 million followers on Twitter, Instagram, YouTube, TikTok and Facebook last year, the most in the U.S. professional sports league.
Currently, the NBA has the most followers on Instagram (63.1 million), Twitter (35.9 million), YouTube (17.7 million) and TikTok (14.2 million). In contrast, the popular NFL (Professional Baseball League) in the United States has a number of followers on major social media: Instagram (22.7 million), Twitter (28.3 million), YouTube (8.7 million) and TikTok (7.4 million).
(ShawnLing)