Spring is all over the world, and thousands of rivers and mountains are brilliant. As a traditional festival of the Chinese nation, the Spring Festival is the aggregation and release of the spirit of the times and national emotions in a year. In order to spend the festival with hundreds of millions of Chinese sons and daughters, every year Chinese New Year's Eve, the "Spring Festival Gala" of the Central Radio and Television Corporation will send a holiday gift and a sincere blessing to the global audience.
In 2022, the Asia-Pacific Station of CCTV brought the auspicious and festive Spring Festival to Japan, and specially sent a New Year greeting to overseas Chinese and Japanese friends in Japan. From January 30 to February 1, a promotional video of the Spring Festival Gala from the main station will be broadcast on the outdoor screen at the Shibuya Intersection in Tokyo, and cultural envoys dressed in traditional Chinese costumes will present the local people with Chinese "Fu" characters written by calligraphers, introducing Chinese New Year culture and customs to Japanese society.
This is the first time that the Chinese media has carried out activities in Japan to send "blessings" and introduce the Spring Festival culture. Shibuya Junction is a landmark in Tokyo and is the most crowded intersection in the world. Starting from 8:00 a.m. local time on the 30th, the big screen at the Shibuya intersection rolled and played the Spring Festival Gala promotional video of the main station, the festive New Year overture, the warm Spring Festival scene, and the magnificent beauty of Shenzhou, attracting passers-by to stop and enjoy frequently. During the Spring Festival in 2022, the Asia-Pacific Station of China Central Radio and Television Corporation looks forward to letting the people living in Japan feel the beauty of the Chinese mountains and rivers and the peace and beauty of the Chinese New Year through the beautiful Chinese picture in the promotional film of the Spring Festival Gala in the festive traditional Chinese music.
Dressed in green Traditional Chinese costumes, Renmei Noborizaka, a member of the Japanese Hanfu Society, said that watching the Spring Festival Gala and sending blessings made us more deeply appreciate China's unique cultural heritage. Luo Yuquan, director of the Chinese Cultural Center in Tokyo, said that through the word "Fu", the Chinese people's good wishes for loving a happy life and wishing for world peace contained in the Chinese New Year culture are expressed, which is common with the Japanese people's prayer for peace. Calligraphers in Japan often say that the word Fu symbolizes auspiciousness and inherits the essence of Chinese national culture, and when the New Year arrives and the blessing arrives, we in Japan and China can also feel the strong Taste of the New Year overseas. Calligraphy enthusiast Zhang Xiaoming said that we watch the Spring Festival Gala overseas every year, under the epidemic, many overseas wanderers can not be reunited with their families during the Spring Festival, I hope that the lively Spring Festival Gala, festive blessings can make more people feel the atmosphere of the Spring Festival, family-like warmth, the new year has a new fortune, full of blessings, rainbows, together to the future.
This event attracted a lot of Japanese people, everyone said that in The culture of China and Japan, the word Fu has the beautiful meaning of happiness, blessing and luck, and through the activities of Sino-Japanese cultural exchanges, they have more truly understood the charm of Traditional Chinese culture and are also infected by the festive atmosphere of the Chinese New Year. Many people said that by understanding the Spring Festival culture and understanding the Spring Festival Gala of the main station, they hoped to watch the Live Broadcast of the Spring Festival Gala through the Internet on the night of the Lunar Chinese New Year's Eve and truly feel the charm of the Chinese Spring Festival.
The Spring Festival Gala (hereinafter referred to as the "Spring Festival Gala") of the Central Radio and Television Corporation is a comprehensive television evening held by the Central Radio and Television Corporation on the evening of the lunar Chinese New Year's Eve every year to celebrate the Lunar New Year. One of the most watched TV shows in Chinese mainland, Spring Festival Gala has been held since 1983 and was certified as the world's most watched TV show by The King's World Records in 2012.
The Spring Festival Gala is a common "Chinese New Year's Eve meal" for the sons and daughters of China, and is a cultural feast that strengthens confidence, gathers people's hearts, warms people's hearts, and builds a common heart. The 2022 Spring Festival Gala will be the 40th Spring Festival Gala, and this year, the Spring Festival Gala will still adhere to the main tone of "happy and auspicious and joyful", and will be broadcast live at 8 pm Beijing time on the Chinese New Year's Eve night of the lunar calendar on January 31, bringing the warmth of the festival and the blessings of the New Year to the global audience.
(All photos in this article are provided by the organizer)
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