Since south Korea's Hyundai officially judged the tenth generation of Sonata to be the "most failed" generation of Sonata models, the promotion of the tenth generation of Sonata models by domestic Beijing Hyundai manufacturers has been close to zero.
You know, in the past 2021, the tenth generation of Sonata models has only sold 9966 new cars, and its ranking is close to the bottom in the mid-size car market. Therefore, in the face of such a dismal sales data situation, Hyundai officials have to accelerate the launch of the new generation of Sonata models again.
Not long ago, foreign media exposed two hypothetical pictures of Hyundai's new Sonata models. According to foreign media reports, the eleventh generation Sonata is expected to be officially unveiled in 2023, and its biggest change is mainly in the design, while the power system will still be dominated by the existing 1.5T and 2.0T engines.
It was learned from the reports of foreign media that modern manufacturers hope to bring a stronger sense of freshness to consumers with a new set of designs. After all, the exterior of the tenth-generation Sonata models has been judged to be a failed generation internally, so they want to regain consumer recognition with the new generation.
According to the hypothetical drawings exposed, the eleventh generation Sonata focused on the front face optimization, the shape of the forward grille became more atmospheric, and the headlights adopted a split design, while the daytime running lamp became this integrated through light strip.
For the changed new generation of Sonata appearance, some netizens can't help but start to complain, from the comments of some netizens, everyone feels that the new generation of Sonata after the change does not have any bright spots in the design. Instead, the new Sonata has a tendency to become synonymous with the "Kill Matt" style.
In addition, some netizens feel that since Hyundai designed the eighth generation of Sonata models, the newly launched models have never been in the "mainstream" aesthetic of Volkswagen. Whether it is the ninth generation or the tenth generation of Sonata, its design is not as "natural" and classic as the eighth generation model. So, is this the "degradation" of modern designers in their design capabilities? Or has the aesthetic "standard" of the Chinese people improved?
Finally, regardless of whether the pictures of the new generation of Sonata models exposed this time are true or not, we can almost foresee that Hyundai's Sonata car series should not have much of a chance in China. Just imagine, if the failure of this generation of Sonata is really because of the appearance, then why is the Kia K5 Kaiku next door also not selling well? Therefore, in fact, Sonata's "long ugly" is only a failure side, more I think it is the decline in the influence of Korean brands in China, resulting in products that are not enough to support their foothold in the mid-size car market.
In short, there are fewer and fewer people buying the tenth generation of Sonata models at the moment, and in 2023, if the eleventh generation model is really going to come as scheduled, then I will also expect it to surprise us in the exterior design. After all, the former Korean car is the "ceiling" of the design industry, and I hope to see the rise of Korean cars in design again one day, let's wait and see. (Text/Univision Auto Dazhuo)
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