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Cultural and creative New Year goods in the museum | - evoking common memories and creating a "New Year's flavor" that belongs to the present

New Year in the museum!

You, who love cultural creativity, have you purchased special Cultural and Creative New Year goods for the Year of the Tiger? Whether it is interior decoration or gifts to relatives and friends, the museum has prepared everyone. In fact, the museum's Spring Festival cultural creation not only provides the public with new year goods with rich cultural connotations, but also reflects our long-standing New Year customs and evokes our common memory of the New Year.

The Door God is back!

All kinds of ornaments are necessary to create a festive atmosphere, and they also carry people's good wishes for peace and happiness in the New Year.

The first is the couplet, the blessing character and the window flower of the basic model. In order to meet the needs of everyone to welcome the New Year decoration façade, Guobo launched two sets of gift boxes: the New Year gift box selects various "tiger" and auspicious theme cultural relics elements in the collection of the National Museum, while the other set of gift boxes uses "Tiger Symbol", "Chinese Daning Bronze Mirror" and "Phoenix Wearing Peony Bronze Mirror" as design elements, which reconstruct and reproduce the complex and gorgeous beauty of traditional Chinese ornaments, and convey the vitality of the New Year with flowing and continuous lines.

Cultural and creative New Year goods in the museum | - evoking common memories and creating a "New Year's flavor" that belongs to the present
Cultural and creative New Year goods in the museum | - evoking common memories and creating a "New Year's flavor" that belongs to the present

Chinese New Year gift box at the National Museum of China

In addition to couplets, blessing characters and window flowers, people also post door gods on the door leaf to guard the family home and welcome the blessing. The National Expo New Year gift box includes a pair of strong and majestic door gods. Its design is derived from the woodblock prints of the Ming and Qing dynasties, depicting chi gong and Qin Qiong, the most popular martial generals since the Yuan Dynasty. The white-faced and phoenix-eyed Qin Qiong has a long beard, the black-faced and ring-eyed Wei Chigong has beards, and the two gods hold hammers, collectively known as the "Hammer Gate Gods", and the town guards our family home.

Cultural and creative New Year goods in the museum | - evoking common memories and creating a "New Year's flavor" that belongs to the present

The door god in the Chinese New Year gift box at the National Museum of China

In addition to the door god, the tiger is also a favorite subject in the New Year paintings. The Shanghai Museum's "Tiger Sniffing Rose" fragrance set gift box includes a print of "Fujian Zhangzhou Woodcut Color Printing Zhao Cai Jin Bao Nian Painting". This New Year painting, now in the Shanghai Museum, adopts the unique Chinese engraving method, and when printing, it is first colored and then black line, which concentrates many representative techniques of Zhangzhou woodblock prints. The overall picture is thick and detailed, and the color contrast is strong, which has distinct characteristics of Chinese folk art. In the painting, the tiger holds a copper coin in his mouth and embraces a cornucopia, with a resolute look and a mighty posture, presenting an auspicious scene of vitality and carefree fearlessness.

Cultural and creative New Year goods in the museum | - evoking common memories and creating a "New Year's flavor" that belongs to the present

Part 1: Fujian Zhangzhou woodcut color printing Zhao Cai Jin Bao New Year Painting

Bottom: Shanghai Museum launches "Tiger Sniffing Rose" fragrance set gift box

Cultural and creative New Year goods in the museum | - evoking common memories and creating a "New Year's flavor" that belongs to the present

With the continuous expansion of the city, both the door god culture that can be traced back to the Western Zhou Dynasty and the custom of posting New Year paintings have gradually faded out of people's lives. The museum's Chinese New Year gift package brings the New Year paintings back to our eyes in a way that conforms to modern aesthetics, which not only adds to the fun and atmosphere of the Spring Festival, but also evokes our memories of old folk customs.

A must-have for visiting relatives and friends!

During the Spring Festival, it is inevitable to visit relatives and friends, and the museum has also prepared cultural and creative objects for everyone to give to relatives and friends. This year is the Year of the Tiger, and folk often take the tiger as the god of life protection and the god of reproduction and breeding, let the child wear tiger head shoes, wear the tiger head hat, or send the child cloth tiger, tiger pillow, the image of the tiger is shaped to be both mighty and clumsy and cute, implying that the child can grow a tiger head, strong and lively.

The Dunhuang Museum has launched a childlike tiger head hat, which is inspired by the female tiger image of the young tiger in the story of Prince Bunsheng (duo, Sansheng) in the 301st Cave of Mogao Caves, and the lion hat image of Qian Min po in Cave 25 of Yulin Grottoes. The clever combination of the two pours the full love of the tigress into the hat, and the children carry it, and they will be warmly cared for from the inside out.

Cultural and creative New Year goods in the museum | - evoking common memories and creating a "New Year's flavor" that belongs to the present

The Dunhuang Museum launched the tiger head hat

The tiger pillow is a bedding shaped after a tiger. Ceramic tiger pillow Zhao began in the Tang Dynasty, flourished in the Song and Jin dynasties, and was mainly popular in the Yellow River Basin. Many museums in the mainland have such cultural relics in their collections, which has become the inspiration for many cultural creations in the Year of the Tiger. For example, the design of the "Tiger Tiger Shengfu" series of the Shanxi Museum was taken from the sancai tiger pillow collected by the Shanxi Museum. The stationery sets and paperweight gift boxes in the series are all worth collecting and auspicious New Year gifts.

Cultural and creative New Year goods in the museum | - evoking common memories and creating a "New Year's flavor" that belongs to the present

Top: Shanxi Museum collection of Jin Dynasty sancai tiger pillow

Bottom: Shanxi Museum "Tiger Tiger Shengfu" series stationery set box

Cultural and creative New Year goods in the museum | - evoking common memories and creating a "New Year's flavor" that belongs to the present

The cloth tiger in Jinan Museum evokes our childhood memories. The cloth tiger from the fifth generation of Heze Li's fabric art adopts the traditional fabric production method, the color is gorgeous, the style is simple, the head is large, the eyes are large, the mouth is large, and the small body makes the cloth tiger look cute, and the auspicious ornaments under the body contain beautiful meanings, and also express the most simple hopes of folk craftsmen.

Cultural and creative New Year goods in the museum | - evoking common memories and creating a "New Year's flavor" that belongs to the present

Jinan City Museum Cultural and Creative Cloth Tiger

These tiger hats, tiger pillow cultural creation, cloth tigers, are good gifts to children during the Spring Festival, and when you see them, you can imagine the picture of reunion: adults are busy, children run in and out, a year of busyness and hardship can be temporarily forgotten, only hope that the new year can be safe and smooth, children can grow up healthily.

It's different everywhere!

The mainland is vast, and each place has its own unique New Year customs. "Over the New Year, shopping in the flower street" is not common in the north, but in Guangzhou is everyone's Heart of the New Year memory, every time the Spring Festival is approaching, Guangzhou people with their families with mouth, the whole family to visit the flower market, buy Orange, peach blossom, orchid all kinds of flowers potted at home to create a Spring Festival atmosphere.

This year, the Museum of the King of Nanyue launched the "thing" of South Vietnamese flowers with this custom, so that flowers become a kind of cultural creation, when flowers meet museums, this year, in addition to the fragrance, there is also a touch of historical warmth. In addition to the elegant shape and fragrant flowers, the Museum of the King of Nanyue also elaborately made auspicious spring hanging on the flower branches according to popular cultural relics such as the "Yuyu" copper ding, the rhinoceros jade cup, the carved dragon and phoenix pattern jade pendant, and the wrong gold inscription copper tiger festival.

Cultural and creative New Year goods in the museum | - evoking common memories and creating a "New Year's flavor" that belongs to the present

South Vietnam Flower Market

Eating should be a national unified New Year custom! However, the specialties of different regions are different. In Xiaobian's hometown, the New Year really starts with croquettes, stews, and dumplings, and the taste of these foods is the strongest "New Year's flavor". As a provincial museum in a large gastronomic province, how can the Guangdong Provincial Museum let food be absent! During the Spring Festival, Yuebo Cafe launched the fried and steamed cakes that Guangdong people must eat in the New Year, including red fried egg scatter, fried spring rolls, joyful golden taro, colorful fish skin peanuts, as well as tangerine skin horseshoe cake and Meng Hu driving to Mousse, and more equipped with Lingnan characteristics of cultural and creative drink Chaozhou old fragrant yellow ginger drink. After seeing the exhibition during the holidays, you may wish to come to the museum café to enjoy the exclusive afternoon tea of the Spring Festival!

Cultural and creative New Year goods in the museum | - evoking common memories and creating a "New Year's flavor" that belongs to the present

Guangdong Provincial Museum Café launches New Year afternoon tea

Liangzhu Museum has also recently launched a "Liangzhu Dingsheng" gift box, which combines Liangzhu elements with Hangzhou's traditional snack Dingsheng cake, and uses and eats a set of matching. The vessel design comes from the black pottery beans of the Liangzhu culture, the glaze color is the red color of the Liangzhu inlaid jade lacquer cup, and the gold appliqué is derived from the Liangzhu pottery ornament. The classic atmosphere of the instrument type, the color is auspicious and festive, echoing the theme of "dingsheng".

Cultural and creative New Year goods in the museum | - evoking common memories and creating a "New Year's flavor" that belongs to the present

"Liangzhu Dingsheng" gift box

epilogue

As the New Year in the museum has gradually evolved into a new New Year custom, the museum has also paid more and more attention to the various needs of the audience during the Spring Festival. When we are discussing the "fading taste of the year", the museum as a historical and cultural resort is excavating the cultural connotation of the cultural relics in the collection, using characteristic cultural creation and rich activities to retrieve the customs and memories that have gradually passed away for the public, and creating a contemporary "New Year's flavor".

Some sources: National Museum of China, Shanghai Museum WeChat public account, Museum Zhizhi Public Account, Shanxi Museum, Jinan City Museum, Nanyue King Museum, Guangdong Provincial Museum, Liangzhu Ancient City

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