Apple understands the idea of making money.
Apple (AAPL.US) announced its fiscal 2022 Q1 results on the morning of January 28. According to the earnings report, Apple's sales in all product categories except the iPad exceeded analysts' expectations, with total revenue of $123.9 billion (about 790 billion yuan) in the quarter, an increase of 11% year-on-year, a record high, equivalent to $15,000 (about 100,000 yuan) per second, and $1.3 billion (about 8.7 billion yuan) "into the bag" every day.
It is worth noting that the achievement of the iPhone 13 "is indispensable", during the reporting period, Apple's revenue from the iPhone was $71.628 billion, an increase of 9% compared with the same period last year, mainly due to the cheaper price of the iPhone 13 is welcomed by the market.
On Friday, its shares suddenly surged 7 percent. Cook also released good news that the official supply chain is improving, and said that he is exploring the metacosm.
Buffett, the stock god, also made more money, making 60 billion yuan overnight.
A number of wall Street banks, including Morgan Stanley and Goldman Sachs, have issued the latest comments expressing optimism, and some investment banks have even raised the target price of Apple stock to a maximum of $220, and Da mo and Xiao Mo have listed Apple as their "best option".
Image source: Visual China
Single-quarter revenue of nearly 800 billion yuan set a record
Apple surged 7 percent, and Buffett made $60 billion overnight
On Friday, Apple's stock price continued to rise after the opening of the market, closing up 6.98%, the largest one-day increase in the past 18 months, the stock price was $170.33, on the same day, its market value rose by $181.4 billion, about 1.15 trillion yuan. The latest market capitalization is US$2.78 trillion (about 17.7 trillion yuan).
Previously, Apple released its eye-catching quarterly report for fiscal first quarter 2022 after hours on Thursday Eastern Time. During the reporting period, Apple achieved net revenue of $123.945 billion (about 790 billion yuan), a sharp increase of 11% compared with $111.439 billion in the same period last year, and set a record for the highest single quarterly revenue in history; net profit of $34.630 billion, an increase of 20% year-on-year, also set a record, the same record, the same period last year was $28.755 billion.
Apple soared, and Buffett, who has loved Apple for many years, also made more money.
According to Berkshire's latest 13F report filed in November last year, as of September 30 last year, Apple remained Berkshire's number one heavy stock, with 887.1 million shares. At that time, its position in Apple was worth $125.5 billion, accounting for about 43% of the disclosed assets.
According to estimates of the number of shares held by 887.1 million shares, the market value of Berkshire's position in Apple soared by $9.858 billion, or about 62.7 billion yuan, on Friday alone.
As of Friday's close, Berkshire's holdings in Apple were worth about $151.1 billion.
The iPhone 13 outperformed expectations
In the fourth quarter of 2021, the first full fiscal quarter since the iPhone 13 went on sale, Cook said that the entire iPhone 13 series exceeded market expectations.
Specifically, in the fourth quarter, iPhone revenue exceeded $71.63 billion, an increase of 9% compared with the same period last year, the highest single-quarter sales revenue of iPhones in Apple's history. This is mainly due to the popularity of the cheaper priced iPhone13 in the market. Apple revealed that a survey conducted in the United States showed that the user satisfaction of the iPhone 13 series reached more than 98%.
In addition, revenue from Mac was $10.852 billion, up 25% year-over-year; revenue from iPad was $7.248 billion, down 14% year-over-year, with the main reason for the decline in revenue being missing cores; revenue from wearables, home products and accessories was $14.701 billion, up 13% year-on-year; revenue from services was $19.516 billion, up 24% year-over-year.
Canalys data shows that in the whole of 2021, Apple became the second largest smartphone shipment in the world, accounting for 17%; in the global personal computer market in 2021, Apple shipments reached 28.95 million units, an increase of 28.3% year-on-year, and the market share also came to 8.5%, ranking fourth.
Of all products, only the iPad outperformed expectations, achieving revenue of $7.25 billion in the fourth quarter, down 14 percent year-over-year. Cook said supply chain constraints are one of the main reasons for the decline in iPad revenue.
However, Cook expects supply chain tensions in the first quarter of 2022 to be lower than in the previous quarter, and supply chain issues will improve.
Topped the Chinese mobile phone market
By region, Greater China has the highest growth rate. During the reporting period, Greater China achieved revenue of US$25.783 billion, an increase of 21% year-on-year; the Americas achieved revenue of US$51.496 billion, an increase of 11% year-on-year; Europe achieved revenue of US$29.749 billion, an increase of 9% year-on-year; Japan achieved revenue of US$7.107 billion, down 14% year-on-year; and the rest of the Asia-Pacific region achieved revenue of US$9.810 billion, an increase of 19% year-on-year.
Cook stressed on the conference call that the sales of the iPhone in Greater China are very good, mainly due to the upgrade of old users and the replacement of Android users.
According to the latest data released by Counterpoint, in the fourth quarter of 2021, Apple became the largest smartphone supplier in China with a market share of 23%, which is the first time that Apple has topped the Chinese mobile phone market since 2015.
Canalys analyst Toby Zhu said, "Apple stood out in the fourth quarter, ensuring sufficient supply in the Chinese market against the background of tight global supply. Apple's share of the Chinese market has reached its historical peak since entering China in 2009, accounting for a quarter of total market shipments. At the same time, the absence of strong competitors in the high-end market also contributed to Apple's record-breaking performance this quarter. "In the fourth quarter, Apple released 21.5 million iPhone 13 series.
However, it should be noted that while the iPhone 13 series is selling well, the failures continue. Since its listing, consumers have complained about problems such as bad signal, unlimited restart, "pink screen" and "green screen", which still affect the user experience to a certain extent.
For the future business, Cook mentioned his views on the metaverse, saying that he saw the great potential of the metacosm and was investing accordingly, especially in the AR field.
Apple's first AR headset is said to be available in late 2022 or early 2023, supporting 8K displays and powered by a powerful chip at the "M1 level."
Apples become Wall Street's "sweets"!
The maximum price target jumped to $220
After the release of the earnings report, Apple became a Wall Street "fragrant feast"! Wall Street banks are "impatient", "rushing up" to express optimism.
According to the Financial Associated Press, Morgan Stanley analyst Katy Huberty said to raise Apple's price target from $200 to $210 and maintain an "overweight" rating. In a note to investors, Katy Huberty wrote that Apple's revenue, gross margin and earnings per share in the December quarter of last year all performed well, "the cleanest quarter in recent memory."
Huberty said the staggering performance report could get investors to "refocus" on the stability and persistence of Apple's growing user base. In addition, the company is constantly introducing new products and services, which shows that Apple still has a lot of room for growth. He pointed out that Apple's strong performance in Q1 of fiscal 2022 highlights its strength and "user stickiness", so Apple is the bank's investment choice.
Deutsche Bank analyst Sidney Ho, who raised Apple's price target from $200 to $220 to maintain a "buy" rating, said he was impressed by Apple's "strong" first-quarter results, particularly on the iPhone and Mac, and said it should help ease some investors' concerns about slowing demand for products such as the iPhone 13 series and personal computers (PCs).
Goldman Sachs raised its price target to $161 from $142 and reiterated its "neutral" rating. Goldman Sachs said, "Overall, this is a very strong quarter and a solid guide for Apple because the operating environment for Apple is still tough." We still believe that working from home is bringing benefits to Apple, with revenue up 33 percent in fiscal 21, the highest revenue growth since the iPhone dominated in 2012. Still, these strong figures have put an end to a tough market week and should reassure investors that consumer electronics demand remains strong at the end of 2021. ”
JPMorgan reiterated its $210 price target, maintained an "overweight" rating and called Apple the "best option." "Strong demand and improving supply drove up revenue and earnings per share." JPMorgan said, "Importantly, double-digit revenue growth in the fiscal first quarter and 'strong year-over-year growth' make full-year revenue less likely to be challenged in terms of year-over-year growth, contrary to investors' bearish views on the stock." ”
UBS raised Apple's price target from $175 to $185, maintaining a "buy" rating. UBS analyst David Vogt said Apple's iPhone and Mac are grabbing market share, while service strength and product portfolio are driving up its gross margin. Vogt added that Apple's supply chain continues to perform better than its peers, resulting in an increased share in key markets such as the U.S. and China.
The iPhone 13 series glitches continuously
While the iPhone 13 is selling well, there are many problems with consumer feedback.
According to the Guangzhou Daily reported on the 24th, recently, consumers have complained on the complaint platform about the problem of the pink screen of the iPhone 13 series mobile phone. Judging from the complaint page, some Apple users claimed that "after buying back for more than 20 days, the powder screen suddenly shuts down and restarts, and the mobile phone will appear noisily and sometimes stuck to the screen", and that the mobile phone often appears on the operator page, and the power consumption is fast, and the battery health shows that the maximum capacity of the battery is 98%.
It is reported that iPhone 13 users found that their mobile phone screen will appear a large range of pink patches, and even the entire screen will show pink, similar to the previous "Apple green screen door" and other effects. According to the initial feedback of netizens, only the iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max will have similar problems, but as the problem is exposed, some netizens have contributed feedback that the iPhone 12 also has similar problems. Judging from the pictures uploaded by users, some of these "pink screen mobile phones" have turned pink on the entire screen, and some have local pink, as well as poor touch, black screen and automatic restart.
Apple maintenance engineers said that the reason for the powder screen may be caused by the conflict between the iOS system and some APPS, if the user encounters such a problem, you can try to force a restart, or upgrade the system.
On the Black Cat complaint platform, iPhone 13's problems include, but are not limited to: powder screen, unlimited restart, battery bulge, bad signal, etc.
In November 2021, consumers said that the iPhone 13 had a problem with the red and green screen, while the earlier iPhone 12 had some people report that the screen would have green, bad signal and so on.
(Disclaimer: The content and data of the article are for informational purposes only and do not constitute investment advice.) Investors operate accordingly at their own risk. ）