At the beginning of the new year, the news that Geely is about to acquire Meizu has shocked the entire car circle and mobile phone circle. Jili Li Shufu held hands with Meizu Huang Zhang, the sword pointed to Millet, Xiaomi "backyard fire", Li Shufu and Lei Jun finally had a war, in the end who has a greater chance of winning?
1. Li Shufu holding hands with Huang Zhang?
The two seemingly unrelated parallel lines of cars and mobile phones in the past have frequently intersected in recent years, and the most recent news is the independent brother Geely and the famous Meizu. According to a number of media reports, Geely Group is in contact with mobile phone manufacturer Meizu to negotiate acquisitions. Although the two sides of Geely and Meizu did not confirm the news, some media learned from the insiders of the relevant transactions that the information was true and was currently in the due diligence stage. All indications are that li Shufu held hands with Huang Zhang, and it was only a matter of time before Jili took Meizu under its banner.
2. Xiaomi Lei Jun backyard fire?
Some people believe that Geely's acquisition of Meizu may be the most "injured" Xiaomi Lei Jun. Before Lei Jun made mobile phones, he highly respected Meizu, and the M8 that became popular made Lei Jun praise, he and Huang Zhang had a strong personal relationship, and often exchanged mobile phone business together. Only later did the relationship between the two become sour, and Huang Zhang believed that Lei Jun had obtained many Meizu trade secrets under the banner of angel investors, and thus founded xiaomi mobile phones. Since then, Xiaomi mobile phones have risen rapidly, while Meizu has deteriorated, and Huang Zhang and Lei Jun have also turned against each other.
Now Li Shufu holds hands with Huang Zhang and supports Meizu, and Lei Jun's Xiaomi mobile phone has ushered in a heavyweight competitor. When it comes to making mobile phones, Meizu is also the "predecessor" of Xiaomi, with a huge fan base. If the acquisition is completed, the huge Geely will inject funds and resources, which is expected to save the "small and beautiful" Meizu, and may become bigger and stronger. Moreover, with the help of the Internet of Things ecosystem of mobile phones and cars, holding Geely's thighs, Meizu may usher in the second spring. And this is not good news for Xiaomi mobile phones.
3. Li Shufu and Lei Jun will eventually have a war?
Industry insiders pointed out that Li Shufu's cross-border mobile phone is actually a counter-defense attack, with the meaning of car companies "counterattacking" the "invasion" of mobile phone manufacturers. After all, many mobile phone manufacturers have begun to enter the automotive industry, such as Apple and Xiaomi have made cars clearly, OPPO, vivo and other head mobile phone manufacturers, there are also car-making news. In September last year, Li Shufu founded The Star Era and personally served as the chairman, officially announcing his entry into the field of mobile phones. Now the acquisition of Meizu, through the good merger and acquisition model to force the mobile phone market, Li Shufu "set up a cannon to fight back", the flames of war burned to the base camp of Lei Jun.
In fact, Xiaomi made cars for cars, and Li Shufu made mobile phones, and the fundamental purpose is still for cars. If Li Shufu and Lei Jun finally have a war in the future, the main battlefield should be in the automotive industry. The ceiling of the smart phone industry is getting closer and closer, the development potential is already small, and the field of new energy vehicles is in the ascendant, which is a sunrise industry in full swing. In the new ecological chain environment such as electrification, networking, and intelligence, the boundary between mobile phones and cars is getting smaller and smaller. On the road of coordinated development of cars and mobile phones, Li Shufu and Lei Jun "looked at each other" from a distance and knew that this battle could not be avoided.
In the future war between Geely and Xiaomi, who can win in the end between Li Shufu and Lei Jun, we still don't know. Geely's strength lies in the advantages of the automotive industry that has won the championship for five consecutive years, but the development of new energy vehicles is not satisfactory, and there is a lack of experience in intelligence. Xiaomi's disadvantage is that it has not built a car at all, and its advantage lies in software and operation, as well as the construction experience of the user ecological chain. However, we believe that the future automotive industry is large enough to fully accommodate geely and xiaomi, two independent car giants. The healthy competition between Li Shufu and Lei Jun is the blessing of domestic automobiles.