With the maturity of mobile phone 5G, users' dependence on mobile phones is higher, according to relevant agencies statistics, during the first half of 2021, a total of about 240 million 5G mobile phones were shipped worldwide, accounting for 36% of all mobile phone shipments in the world, of which the domestic mobile phone brand with the highest shipment volume in the world was OPPO, reaching 34.402 million units.
In addition, according to the mobile phone sales report released by CINNO Research, in July, OPPO mobile phones ranked first in China with 5.6 million units of sales. You know, the competition in the domestic mobile phone market is very fierce, and it is not easy for OPPO to stand out from it. However, compared with OPPO's current popularity, more mobile phone companies have slowly encountered the pressure of survival in the process of development. Among them, Meizu's sales today are very worrying.
The birth of Meizu
When it comes to Meizu, we must first mention its founder Huang Zhang. Generally speaking, at present, the owners of many technology companies are graduates of famous universities, however, Huang Zhang is completely different, he has not even gone to college, and he went to Shenzhen alone to work at the age of 16.
Later, at the end of 2002, after Huang Zhang founded Meizu, the first thing to do was not mobile phone products, but the business of operating MP3, in June of the following year, Meizu ushered in the listing of the first MP3, it is understood that at that time, Huang Zhang in order to interact with consumers, almost every day will spend several hours on the forum, collect netizen feedback on product problems, and leave these system problems to engineers to improve and solve.
Since then, Meizu's MP3 business has become bigger and bigger, especially the launch of the music card and miniplayer, which has become a hit in the MP3 industry at home and abroad, which has also made Meizu's annual sales exceed 1 billion in 2013. However, since then, the wind direction of the market has gradually changed, and Huang Zhang has also noticed this situation, so in 2006, he began to turn his main business into "Meizu mobile phone".
The first smartphone in Japan
Generally speaking, the development and production process of a mobile phone takes time, and Meizu mobile phones are no exception. It is understood that Huang Zhang and the R & D team, through several years, finally on February 18, 2009, launched Meizu's first smart phone "Meizu M8", at the same time, this is also the first smart phone created in China.
With the name of "the first smart machine", the sales of Meizu M8 are also relatively outstanding, only 2 months after entering the mobile phone market, sales reached 100,000 units, and in just 5 months, sales exceeded 500 million. In addition, because the mobile phone system of Meizu M8 is a Microsoft system, this model is also in Microsoft's permanent collection.
Obviously, whether it is domestic performance or foreign influence, Meizu has played a very good role. In 2011, Meizu launched the M9, but unlike the M8, the system used in this model is no longer Microsoft, but Android, so the label of "Android Light" is also attached to Meizu.
Since then, Meizu's development has also been very stable, as of June 2012, Meizu's output value has reached 1 billion, and in the following years, Meizu has also completed multiple rounds of financing, in addition, it has also reached cooperation with Ali and JD.com. Later, in 2016, Meizu's annual sales reached 22 million units, known as the "domestic machine king". However, it was also in this year that Meizu ushered in the beginning of a downturn.
Gradually go uphill
In fact, although Meizu "sold more" in 2016, the strategy adopted was to "win by quantity". According to statistics, Meizu launched a total of 14 mobile phones this year, most of which are low-end mobile phones, so the mobile phone problem has become a place of consumer dissatisfaction, and Meizu's reputation has also ushered in a decline.
According to data released by IDC, Meizu's annual sales in 2018 were only 4.05 million units, of which shipments in the fourth quarter plummeted by 79%, and the annual market share was only 1%. Not only that, according to the summary of relevant data, the market share of Meizu mobile phones in the mobile phone market in January 2021 is only 0.1%,
In order to seek development, Meizu launched Meizu 18 in 2021, and the main "three zero mobile phone", that is, "zero advertising, zero push, zero pre-installation". However, meizu's price of 18 up to 4399 yuan also makes it difficult for consumers to get started.
At this stage, there are many brand manufacturers in the domestic mobile phone market, and the degree of competition in the market can be imagined. For Meizu, how to develop again has become a problem that needs to be considered, so what do you think Meizu should do to usher in the highlight moment again? In addition, what is your impression of Meizu mobile phones?