Abstract: January 28 news, recently market research agency Canalys released the fourth quarter of 2021 and the whole year of 2021 Chinese mainland the latest report on the smartphone market. In the case of component supply shortage in 2021, the Chinese mainland smartphone market shipped 332.9 million units, maintaining a slight growth of 1% year-on-year.
January 28 news, recently market research agency Canalys released the fourth quarter of 2021 and the whole year of 2021 Chinese mainland the latest report on the smartphone market. In the case of component supply shortage in 2021, the Chinese mainland smartphone market shipped 332.9 million units, maintaining a slight growth of 1% year-on-year.
In terms of specific manufacturer rankings, vivo ranked first with 71.5 million units of shipments, with a year-on-year increase of 24% in shipments and a market share of 21%;
In second place is OPPO, with shipments of 68.7 million units, up 15% year-on-year, and a market share of about 21%. It should be pointed out that the shipment of OnePlus mobile phones has been incorporated into OPPO;
In third place is Xiaomi, with shipments of 50.5 million units, an increase of 27% year-on-year, and a market share of 15%;
In fourth place is Apple, with shipments of 49.4 million units, a substantial increase of 44% year-on-year, and a market share of 15%;
In fifth place is Honor, with 40.2 million units shipped and a market share of 12%. As an honor that only became independent from Huawei at the end of November last year, it is indeed very good to achieve such results in just over a year.
If you look at the data from the fourth quarter of 2021, the entire domestic market shipped 86.6 million units, maintaining a year-on-year growth of 3%.
Thanks to the help of the iPhone 13 series, Apple shipped 21.5 million units in the fourth quarter of 2021, a sharp increase of 40% year-on-year, and its market share reached 21.5%, becoming the first manufacturer in the Chinese mainland smartphone market.
It is followed by OPPO (14.3%), Honor (14.2%), Xiaomi (13.5%) and vivo (13.4%). Among them, oppo and vivo shipments fell by 19% and 14% respectively year-on-year. Xiaomi, on the other hand, maintained a 10% growth.
Canalys analysis believes that in 2021, the Chinese mainland smartphone market experienced a year of ups and downs, after the turmoil, the fourth quarter of 2021 as a whole at a year-on-year growth rate of 3%, shipping 86.6 million units. More than 333 million units were shipped in the whole year, up slightly 1% year-on-year, but the market in 2019 before the epidemic still shrank by more than 10%.
Canalys said shipments and average unit prices in the Chinese market have been steadily rising, which will undoubtedly attract strong competitors to challenge Apple's dominance in the high-end market. In fact, throughout 2021, Chinese mobile phone manufacturers have made significant progress in their high-end production lines, among which Xiaomi launched xiaomi 12 series of new products, continuing to compete for the high-end market, the response is strong, the first sale of 5 minutes broke 1.8 billion, the growth potential can not be underestimated.
Xiaomi's market share in China accounted for 15% in 2021, a net increase of 3 percentage points compared with the whole year of 2020, and its market share was further expanded. Canalys analyzed that this is due to the increase in the popularity of Xiaomi's new flagship products. That is, the great achievement of the xiaomi 12 series of new machines, the series has been well received since its release, not only has top performance, but also hit the top level in the industry in terms of appearance, image, screen and so on.
Editor: Xin ZhiXun - Lin Zi