On January 25th, with the support of the Beijing Winter Olympic Organizing Committee, the launching ceremony of the "Winter Olympics Courtesy Dating Genius Mother" public welfare activity sponsored by the China Women's Development Foundation was held at the China Women and Children's Museum. Zhang Jianmin, vice chairman and secretary general of the China Women's Development Foundation, Han Guihua, director of the Women's Development Department of the Beijing Women's Federation, Deng Yaping, Olympic champion, Xie Fangming, vice chairman of the China Fashion Designers Association, And Jiang Honglin, a Miao paper-cutting artist, attended the event.
The "Genius Mother" project is a brand public welfare project created by the China Women's Development Foundation around the strategy of "poverty alleviation" and "rural revitalization", in order to inherit and protect intangible cultural heritage, support the employment of women in intangible cultural heritage, upgrade and build on the basis of the original project to help women in handicraft difficulties, and promote the improvement of low-income handicraft women's living conditions by supporting and cultivating creative intangible cultural heritage leaders, while creating a new life of intangible cultural heritage.
As a treasure of Chinese culture, intangible cultural heritage has always been an organic carrier of cultural revitalization, and an important window to show Chinese civilization to the world. In another 10 days, the world's focus will converge on Beijing to celebrate the Winter Olympics, so that the world can know China again and better understand China. The China Women's Development Foundation launched the "Winter Olympics Courtesy - Dating Genius Mothers" public welfare activity, aiming to make the intangible cultural heritage art and the ice and snow Olympics collide passionately through the public welfare platform, so that the intangible cultural heritage can come alive and fire in cheering for the Beijing Winter Olympics.
The "Winter Olympics Gifts - Dating Genius Mothers" activity will present gifts to the Beijing Winter Olympics with three contents: "100 peasant paintings to help the Winter Olympics", "1,000 intangible cultural creations to help the Winter Olympics" and "10,000 'Blessings of distant mountains' to help the Winter Olympics". With the support of Guoqiang Charity Foundation, Tencent Foundation, Starbucks and other institutions, more than 5,000 women in intangible cultural heritage handicrafts have integrated ice piers, snow rongrong and winter Olympic project elements into traditional intangible cultural heritage skills through more than 20 kinds of intangible cultural heritage skills such as peasant painting, batik, cloth paste painting, tie-dye, Qiang embroidery and Li Jin, etc., to innovate and produce, and use them to help the Beijing Winter Olympics in a different way. At present, "Genius Mother" has launched the ByteDance public welfare platform and launched the "Blessings of the Distant Mountains" Douyin online topic, with a cumulative playback of more than 26 million.
Zhang Jianmin, vice chairman and secretary general of the China Women's Development Foundation, said in his speech at the event: "The Winter Olympics are polite and dating genius mothers" public welfare activities, so that more people can understand the Winter Olympics, participate in the Winter Olympics, serve the Winter Olympics, pay attention to the inheritance of intangible cultural heritage, promote the sustainable development of handicraft women, and be the publicist, practitioner and promoter of the Olympic spirit and intangible cultural heritage. Let the intangible cultural heritage be transmitted to more and farther places with the olympic flame.
The event was jointly supported by Many performing arts stars and talents such as Deng Yaping, Xing Aowei, Chen Yibing, Zhao Shuai, Zheng Shuyin, Ni Ping, Zhang Xiaolong, Ma Yanli, Li Jing, Zhang Tianai, Zhou Jieqiong, Zhong Chuxi, Chen Zihan, Bao Wenjing, Chen Yanxi, Xu Minghao, Sa Dingding, Huan Xi, Zhang Jianning, Zhou Yanchen, Lü Yan, Wang Yuanke, Fashion Grandma and many other performing arts stars and talents. Women's federations around the world also responded positively, blessing the Beijing Winter Olympics by recording videos and organizing the participation of intangible cultural heritage craftsmen. Well-known designer Zhang Zhaoda, Miao paper-cutting artist Jiang Honglin, designer Li Wenshuang, etc. also participated in the design and creation of the winter Olympic works of the talented mother of this date, and the later genius mother embroidery lady will complete the artistic creation with the artist and present the Beijing Winter Olympics.
The "Winter Olympics Courtesy Dating Genius Mom" will last until the end of March. Starting in late January, "100 Peasant Paintings" created by 100 female peasant painters supported by the "Genius Mother" project will be presented at the China Women and Children's Museum during the Winter Olympics. The China Women's Development Foundation plans to launch the "Winter Olympics Courtesy Dating Genius Mothers" exhibition at the end of March to send a blessing from the distant mountains to the Beijing Winter Olympics.
Hundreds of peasant paintings, a thousand pieces of intangible cultural heritage, ten thousand blessings of distant mountains, "genius mother" together to weave the Chinese dream, bloom her strength, together to the future, they use a different way to cheer for the Beijing Winter Olympics! (Guangming Network reporter Zhong Leilei Zhou Yuhan)
Source: Guangming Network