Although the fashion industry has always been highly civilized, it promotes egalitarianism. However, it has to be admitted that in the past two years, the "fashion equality" of "no other boundary" can obtain better feedback in the consumer market than in the past, which to a certain extent proves that the values advocated by fashion brands are reaching a mental conspiracy with consumers as never before. On the day of 3·8, whether it is the brand launching a limited number of new products or exclusive series in the name of appreciating women, or exporting the brand value concept in a pure documentary way, the interpretation of different dimensions of women is released on this day.
On March 8, the De Beers Group announced that it would extend its cooperation with WomEng, the association of women engineers, for another three years, expand the scope of cooperation to the four countries where the De Beers Group mines are located, and pay more attention to supporting women to achieve career development planning in areas related to sustainable development.
As part of its broader "Create Forever" Sustainable Development Goals, De Beers will fund 10,000 women to study Stem subjects (science, technology, engineering and mathematics) by 2030.
Since November 2020, De Beers announced 12 "Create Eternity" sustainability goals and has been actively fulfilling since then. The promotion of gender equality is one such commitment. In order to achieve gender equality for all employees, the "Engineering Leaders Rookie" program of the Association of Women Engineers was launched in the internal corporate business to support and promote women in technical positions. At the same time, working with the Association of Women Engineers to support women entrepreneurs and technicians in the countries where they operate actively is an important initiative in terms of sustainable layout.
Boss and NFT company Boss Beauties announced a partnership to launch Dream Like a Boss, a women's project for women who aim to build social impact, working together to mentor young women. From March 8 to 12, the one-of-a-kind Boss Beauties NFT will be auctioned first, with proceeds donated to the new mentor program Dream Likea Boss. Current Boss Beauties NFT holders will receive additional NFT gifts. In addition, the Boss online boutique hugoboss.com will also sell a limited edition T-shirt with an NFT pattern, and some of the sales proceeds will also be donated to the Dream Like a Boss project. Hugo Boss executives with diverse backgrounds and skills will engage in weekly conversations with boss x Boss Beauties NFT-funded participants to get their business practices practices in practice.
The two brands have partnered in the form of NFT auctions and T-shirt sales to provide valuable skills and insights to historically marginalized and neglected groups of young women to advance their careers. This partnership pushes the brand's mission forward. Young women gain practical business experience by speaking to executive mentors and gaining the solid foundational knowledge needed to pursue their career dreams.
As a Chinese high-end beauty brand under L'Oréal Group, Yuxi has been committed to creating products that best suit the skin characteristics of Chinese women since its establishment in 1992, this year is the 30th anniversary of the establishment of the Yuxi brand, on the occasion of International Women's Day, Yuxi launched the #You Self-Becoming Pioneer # Art Co-creation Program to pay tribute to the pioneering spirit of the founder of the brand, Ms. Jin Yuxi; invited 30 Chinese female artists to reshape the classic Yuxi Icon, interpret and pass on the diverse pioneering spirit of contemporary female artists; and join hands with Artron Art Network. Carry out the "Youth Support Plan" to inject new era power into the classics and encourage a new generation of young women to become their pioneers.
In 1992, Ms. Jin Yuxi founded the Yuxi brand, using a lipstick to awaken Chinese women's desire for beauty, and also passed on its pioneering spirit to every Chinese woman. She played an important role as a bridge between China and the West; enlightened women in an era of beauty. On the occasion of the 30th anniversary of the establishment of the Yunishi brand, Yunishi chose to speak out for women and pass on the pioneering spirit in this festival that belongs to women around the world, which can be described as a good time and place in terms of marketing logic.
Shang Xia's pampering list for the event includes a black-and-white collection that expresses the beauty of contrast, a balanced realm of essential oil fragrances and floral utensils that present a multi-faceted beauty, and a storage box and jewelry box that reflects the beauty of balance, accompanying her time of thinking inward and exploring outward in a variety of styles. Among them, the fusion of black and white series of items, with a minimalist and neat, exquisite cut of the sheepskin motorcycle jacket, with rounded lines, smart and elegant classic moon bag, multiple styles of opposition, the collision of different temperaments, echoing the delicate heart of women, in the interweaving of contradiction and balance to present the beauty of contrast.
Shang Xia, who has been permanently collected by internationally renowned museums and has always interpreted traditional Chinese handicrafts from a contemporary perspective, selected the "Beauty of Balance" series on this year's Women's Day, allowing the museum's collection to enter into daily life, decorate the aesthetics of life with artistic beauty, and promote women to constantly enrich their inner strength and achieve inner abundance.
Compared to other brands' definitions of March 8, Zenith still calls it "International Women's Day". To celebrate the holiday, Zenith joined hands with female employees from around the world to share their experiences and voices about dreams and loves, and conveyed The brand philosophy of "Time to Reach Your Star" at Zhenli.
While paying tribute to the gritty women who dare to chase their dreams and forge their own paths to success, Zenith continues to expand the Dream hers global program, focusing on inspiring and visionary female role models from various industries, and building a broader platform for more and more independent women to celebrate the outstanding power of modern women.
Celebrating March 8 in a manifesto is not uncommon for a brand culture to be exported, but zenith's use of the advice of its role models around the world to spread the brand philosophy is rare. As Shaoyuan Ha, general manager of Zenith China, puts it, "Whether you are in good times or bad times, you must persevere in pursuing your dreams." ”
Tory Burch announced that in partnership with the China Women's Development Foundation, a portion of the regular income from the brand's iconic Embrace Ambition bracelet will be donated to the China Women's Development Foundation's @She Entrepreneurship Program to help women start their own businesses.
Crafted from silk and embellished with the label's signature Gemini Link trim, the bracelet showcases Tory Burch's iconic logo with abstract double-circle graphics. The bracelet will be sold simultaneously at the Tory Burch direct regular-price boutique in Chinese mainland, as well as the brand's official website toryburch.cn in China and the official WeChat boutique for 300 yuan, and each bracelet sold will donate 200 yuan to the @She Entrepreneurship Program project of the China Women's Development Foundation.
This collaboration demonstrates Tory Burch's long-standing commitment to women empowerment and the brand vision of female entrepreneurs. As Tory Burch, Ceo and Chief Creative Officer, put it: "Empowering women has always been my dream and vision. Empowering women to equal rights is a major step forward in the humanities. ”
Alice + Olivia, in honor of the international women's empowerment movement, has partnered with fashion illustrators Blair Breitenstein and Mokshini to launch a special artist collaboration series, which will be available in its China offline store and Tmall's official flagship store on March 4.
Blair Breitenstein's works exude the expressionist style of haute couture, and this collection draws on the positive energy of International Women's Day, the intricate and intricate paintings combined with the slim cut of the shirt to show the exuberant and spontaneous uniqueness, while Mokshini, a multidisciplinary artist from New Zealand, uses a unique way to progressively advance the relationship between fashion art and urban women, combining playfulness and fashion essence, forming a complex and witty artistic concept, and conveying a variety of aesthetics that are interesting.
Mokshini is adept at capturing trendy elements and blending rich and colorful colors to make the alice + olivia "Only You" collaboration contain playful genes and dynamic spirituality, presenting a playground-like fun, Blair Breitenstein has carved out its own path in the fashion and beauty world, with quirky and exaggerated novel illustrations and a charming retro aura. The two artists have their own strengths but are equally in line with the alice + olivia brand's interpretation of women's independence and distinctive autonomy.
Kipling, a fashion bag brand from Antwerp, Belgium, has launched its most classic work to date , tote Art, a truly versatile fashion bag. This year, the Art collection celebrates its 30th anniversary. Over the past 30 years, Art bags have been experimenting, breaking through the classics, perfectly blending the trends of different eras with the innate fashion silhouette, giving the classic a unique and original new charm, becoming the most popular iconic bag in the Kipling family among female consumers.
Women's life should not be defined by various "labels", Kipling always encourages every woman to have the courage to explore the diversity of their own, so as always adhering to the Live.Light "light" change, embracing the brand concept of free life, with the theme of "30 only, multi-faceted life is worth the period bag", inviting a number of women in various industries to shoulder "multiple roles", with the multi-faceted nature of life, and Kipling to jointly interpret the different 30 and infinite possibilities of the future. Blooms like a three-dimensional flower on an Art bag, rising upwards.
Since its establishment 169 years ago, Tissot has been committed to the female spirit of "confidence, independence, humility and beauty", and has joined hands with modern women to walk towards the light, fearlessly. This time, Tissot paid tribute to the 3.8 festival with its global brand spokesperson Ms. Liu Yifei wearing the Little Beauty Series Inter-Gold Mechanical Watch on her wrist. "Little Beauty" is personally created by the female designers of the brand's Swiss Lilox headquarters, with ancient Roman architectural inspiration to set off the strength and femininity of women, with a timeless temperament and exquisite style, accompanying Tissot women to shine in life.
As a model for the Swiss watchmaking industry, Tissot upholds the family motto "Fragrance and strength are with me, and my magnificent color will never be hidden". Liu Yifei holds the Tissot 1878 necklace pendant watch 160th anniversary model, double-sided switch design, the watch cover embellished with Wesselton diamonds, magnificent and elegant artistic style unique charm.
In anticipation of Queen's Day, Bally has launched a special Queen's Day limited collection of three women's products, including two women's handbags and a women's sneaker, embellished with the brand's signature 'B' print pattern, blended with elegant blue and white colors, double-sided free, reversed by you.
Crafted from blue organic cotton, the Semy Mini Handbag is shaped with 'B' monograms and features the label's signature Bally Stripe stripe elements on the front. Bally's classic Janelle mini handbag is crafted from elegant blue organic cotton with 'B' monogram detailing and white leather stripes and a classic Buckle swivel lock for a vintage chic look.
Founded in 1851, The Swiss luxury brand Bally has a long and outstanding shoemaking tradition with deep roots in architecture, art and the natural environment. The Bally B-Cloud collection is a modern interpretation of luxurious casual styling, with the Queen's Day limited Claires trainers featuring a "B" monogram design, and crafted from more eco-friendly TPU calfskin and blue organic denim, with an EVA rubber sole that enhances cushioning for the ultimate lightness and comfort, making it more relevant to the everyday life of contemporary women.
Since its founding 133 years ago, Pozzillé has been a role model for inspiring women. To this end, the brand's podcast program "She is Speaking" (listen to her) introduces the public to a strong, excellent and highly appealing group of contemporary women, discusses the goals and motivations that keep them moving forward, and focuses on their arduous and colorful journeys along the way.
In the latest issue of the Pouchili podcast, the interviewee is Li Bingbing, a famous Chinese actress and the first global brand image spokesperson of Pozilai. From music teachers to actors, from small towns to Hollywood, Li Bingbing has come to this day with her extraordinary efforts and solid steps. In addition to acting, Bing Bing not only enjoys the days with her family, but also loves public welfare; she has been an international goodwill ambassador of the United Nations Environment Programme for 20 years, focusing on environmental protection and wildlife assistance, and founded her personal public welfare brand L.O.V.E.
Since the founding of Börcherer, women have played a pivotal role in the development of the brand. The Pouchier podcast "She is Speaking" (listen to her) creates a platform that inspires women and pays tribute to women who live up to their time and live their true selves. Li Bingbing's sharing of recent experiences in sewage treatment in Erhai, Yunnan, and the Xishuangbanna Asian Elephant Sanctuary, calling on the public to pay attention to caring for the earth, is also a realistic interpretation of Börcherer's sustainable development values, which led to the birth of the Manero Auto Date LOVE watch.
On March 8, Bogner, a luxury sports brand founded in Germany, invited three female opinion leaders from different fields to go outdoors, get close to nature, enjoy the fresh energy of outdoor sports, explore each unique "me" moment, and jointly interpret the "W M N us" moment as "Bogner Lady".
Among them are Ms. Lin Haidan, who brings together investors, entrepreneurs and philanthropists, and makes the study of the development of Chinese family power an important part of her career; Ms. Ye Rongrong, who founded the yacht and waterfront lifestyle brands Sea Stella and Xishihui with her boundless love and vision of nature; and Ms. Ho Pei Rong, a refined etiquette expert who has received different educations around the world.
Since its inception in 1932, Bogner has been synonymous with luxury sports brands. The Spring/Summer 2022 collection blesses each woman's charm in different scenes and sports moments in a neat and exquisite way, giving women a deeper sense of wear and use, and at the same time, as a clothing aesthetic, leading women to maintain sensitivity, strength and courage at all times with pragmatism.
Nordic Danish footwear brand Ecco has launched the exclusive Chinese Ecco Retro Sneaker in its SS22 collection. Among them, the exclusive Chinese women's formal wear series inspired by the traditional Chinese art of knots integrates traditional Chinese art and Nordic design concepts in the new mules, loafers and sandals of different styles of shoes, achieving harmony and balance between the two.
Moreover, in order to escape the depth and prosperity of winter, Ecco has embellished this spring day with the women's formal wear collection, so that the wardrobe is no longer the home of black, white and gray, but also has a place in the low-saturation Morandi color system. EccoShape 20 Pointy 20 pointed-toe women's shoes are chic and elegant, showing the casual and calm side of urban women in the sunny season. The upper is made from high-quality leather developed and produced by Ecco Tannery, and the textured fabric depicts the contours of the smooth lines, and the pace is elegant or elegant, so you can take it easy.
Ecco's launch of china's exclusive models has made the market happy, and the Chinese exclusive women's formal wear series combines the iconic direct injection molding technology to ensure that the sole fits the foot shape, bringing a unique and comfortable experience for the wearer, making walking easier, and properly and conveniently meeting the needs of independent women all the way to the full aura and free movement.
As a global leader in luxury and niche beauty and skincare, Mecca has always been committed to selecting the best products, respecting the power of women, and providing a "one-stop" shopping experience for every beauty lover.
Mecca defines this year's 3.8 as "Queen's Day", bringing the brand's new visual design and six star pieces from its own brands Mecca Cosmetica and Mecca Max, in addition to working with melbourne design team Studio Orgarato, as well as Illustrator and artist Amber Vittoria from New York, through a series of new visual content construction, including VI, packaging, store and website design. Reinterpret the innovative avant-garde concept of combining brand and feminine power.
In addition to one-stop experiences and star pieces designed to interpret the power of women, Mecca has always been committed to creating a spiritually pleasing, warm and interesting shopping space, providing consumers with a professional and sincere experience service, and encouraging everyone to unlock their unique beauty and confidently show it to the world. Its philanthropic foundation and Mecca M-Power have been promoting women's education for many years, empowering women and promoting women's equal rights.
Pomellato opened the fifth chapter of Pomellato For Women's global advocacy campaign with the theme film The Power of Being Present, "Embracing the True Self of The Moment", and once again joined Jane Fonda, a leader in Hollywood women, to lead a group of independent and powerful female role models to participate in the recording of Pomellato For Women Short films: Includes Italian actor and director Valeria Golino, winner of the Best Actress Award at the Venice Film Festival, Chinese actress and producer Yao Chen, Australian actress, writer and producer Rebel Wilson, American actress, singer and trailblazer Michaela Jaé Rodriguez, Australian up-and-coming actress and model Samara Weaving, entrepreneur with multiple identities Aisha Tyler and actors, Singer and songwriter Alexandra Shipp, together they conveyed their unique insights and gave voice to the power of women.
Brand spokesperson Yao Chen also participated in the filming of the promotional video this time, combined with the Pomellato Nudo series its breakthrough in traditional design concepts, calling on women to express themselves boldly and fearlessly, show colorful charm, and convey the spiritual core of women's self-acceptance, inner determination and rigidity.
Founded in 1996, Italian lingerie brand Intimissimi has launched a new fashion collection on March 8. The brand promotes that every woman is a unique luminous body, regardless of age, regardless of identity, and its products adhere to the principle of making every "she" beautiful by me, giving women the confidence to be at ease anytime and anywhere, and showing a unique light in their own.
The new fashion collection interweaves talc white with small polka dots on soft fabrics, injecting a touch of elegance into a fresh tone, showing the gentle strength of women while keeping the body in the most comfortable state and stretching freely.
Belonging to the Italian Calzedonia Group flag, Intimissimi is the leader in the European lingerie market, in addition to proper design and comfort, its brand promotes the achievement of every woman's daily dreams, so the style is simple but exquisite, elegant reveals sensuality, to meet the delicate mood of women. WWD
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